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英国论文开题报告写作建议-marketing research proposal-the uk entering theUK market with a UK adapted version of Jitterbug
Read the article above.
Prepare notes to enable you to respond to the tasks below during next weeks lesson:
Greatcall has decided to assess the feasibility of entering the UK market with a UK adapted version of Jitterbug and you have been invited to advise the company on marketing research issues. You are to assume the role of an experienced Marketing Research consultant and have been commissioned to undertake a formal marketing research study. This will initially involve the development of a marketing research proposal.
It has been agreed that formal marketing research will be undertaken which will focus on the following key areas:
• Current trends in the UK network and mobile phone market including an identification of future developments within the industry.
• Profile of key UK competition including an analysis of their marketing strategy
• Identification of the potential market size
• Identification of current mobile phone uptake in the grey market.
• Identification of mobile phone requirements by the grey market, e.g. features, benefits…
You are required to draft a Marketing Research proposal outlining a programme of research to provide appropriate information on each of these key areas. You are not required to conduct any primary research.
The Draft Proposal should include the following:
1. A statement of what you understand to be the problem / area you need to investigate
2. The research objectives
3. A justified research methodology
a. For data collection
b. For the sample plan
i. Population
ii. Frame
iii. Size
iv. Method
4. Your proposals on how to communicate the findings
Assessment Criteria/Weightings/Marking Scheme:
To achieve a ‘Pass’ grade
The marketing research proposal will contain a statement of the research problem and research objectives and a general outline of the methodology for collecting and analysing data including a critical analysis of the research methods selected, sample methodology and control document. A suitable method of communication will be proposed and a time plan for the research included.
To achieve a ‘Distinction’ grade
The following are in addition to the requirements for a pass.
The proposal will provide evidence of excellent subject knowledge and application and critical analysis. Each section of the proposal will be clearly linked to the research objectives. Students will provide a justified and creative selection of methodologies and a means of analysing the data required. The proposal will be written to an excellent standard and contain appropriate terminology.
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