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时间:2017-04-20 13:54来源:www.ukassignment.org 作者:jessica 点击:
There are many reasons for one to choose the Public Relations field, but the main reason to do so is because you are interested in working with people. If there is no desire to do so, you should start


There are many reasons for one to choose the Public Relations field, but the main reason to do so is because you are interested in working with people.  If there is no desire to do so, you should start looking at other fields.  Public Relations cannot only be rewarding from a lot of hard work and dedication, but also it can be very time consuming, but also very demanding.  Not everything will come easy to you or to your client, but it will be worthwhile when a project works out for the best.  Look at the chart below to see how everything comes together in the center, but takes a lot of aspects from the outside to create the center (The Conference Board).

Table 1 : How everything comes together

When presenting information to clients, be sure to make them aware why they are there.  If there is some reason that you are trying to explain a complicated topic without the proper tools, you might want to have a drawing board and dark markers to draw diagrams.  Make sure that your presentation is clear and concise.  You want to make sure you draw the audience into your paper and presentation, rather than causing them to want to doodle or make notes while you are speaking.  An interested reader is also an active reader – you want to make sure that they understand what you are talking about.  If the audience starts looking bored, ask questions, or direct questions to specific people without calling a lot of attention to them (Farrell, Bob).

A problem that can be incurred during the presentation of a new topic is not only may your colleagues be confused, but also your clients.  If you are explaining a new idea to someone, make sure you have examples to help them realize what you are talking about.  The more through examples you have, the better off your presentation will go. Make sure that you ask your audience questions, if you fail to do this, not only will you look like you are disinterested in your material, but your audience may feel the same way.

Preparing for a meeting with a client

Be sure that when you are going to meet with your clients, that you are fully aware when you are there.  Make checklists as to what you need to bring (copy of newest memo to clients), as well as what your most current status of their job.  The more information you have with you, the better off you will be when it comes time to actually present your findings to your clients.  Bob Farrell, a Corporate Engineering Manager with Penn Compression Moulding, Inc. stated that the most important thing to do with your clients is to be calm.  If there is a hectic situation going on, the worse thing that you could do is show them that you are nervous.  Showing concern about the situation is a completely different idea, and to make sure you do it with tact.  Showing that you are interested in what you are presenting is also a very important skill – letting your client see what you are tired from your trip or you are having some personal problem does not show professionalism (Farrell, Bob).

It is also important to make sure that when you are starting accounts that you sell your clients on your ideas, and mention what your company stands for.  It is very important to make sure you let your clients know what you are there and

what you are trying to do for them.  Making concise and logical statements about what your goals are is very important.  You do not want their attention to stray away from what you are trying to “sell” them, rather, you would want them to be an interactive part in your ideas, and constantly ask for feedback.  A few examples of “selling” an idea rather than pushing and idea would be are easy to master.  Make sure you leave the questions open-ended, rather than allowing for a yes or no answer. Table 2, below, helps to clarify what should and should not be used when asking your client questions (Farrell, Bob).

Would you be willing to try this ……?       Is this okay?

How about we change this format….?    I’m going to move this type to a different side.

Is there anything else you want to add?    This should come out fine.  (In actuality, you are not happy with the end result.)

I want to know if you think there should be some changes made?    Are you happy with this?

Many markets these days are very lucrative, but Public Relations is just as lucrative.  With the effort comes the money, and if you are investing yourself into a rather large firm, the more likely you are to make a large sum of money due to your efforts.  Most firms work off of commission, but for those that do not, there are some figures for that category.  In Table 3, you will see what the sales were in 1991-2000, the current figures today have tripled at least three times this amount (EBSCOhost: Edelman Public Relations).

Millions    1991    1992    1993    1994    1995    1996    1997    1998    1999    2000

Sales    --    --    55.5    63.2    67.0    81.7    99.8    121.6    193.1    248.1

Net Income    --    --    --    --    --    --    57    68    82    82

Employees (not mil.)    --    --    594    684    745    819    987    1,151    --    2,471

Table 3 : Financial Results of Survey

There are many ways to not only approach your clients, but also how to see yourself, your company, and your clients product.  Making sure that you choose

the path that is the best for you is the most important thing you can do.  The more effort you put into your projects, the better results you are going to get, as well as the larger amount of clients you will hold.  If you put for the iniative to present yourself in a manner to conduct conclusive business, you are going to be ahead of the game.  

The most important thing that was learned through out this entire research was that no matter what you chose as your career, you have to pick something that is going to make you happy.  As the research is concluded, the concept of being a Public Relations agent is not only enticing, but also something that I know I can do.  With hard work and a lot of smiles, I can make a name for myself in the big bad world of business and life.


        
        
 


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