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留学生case study作业:euroglass战略评估案例研究

时间:2017-01-20 16:06来源:www.ukassignment.org 作者:cinq 点击:
本文是留学生case study作业,主要内容是以euroglass作为研究对象,讲述其经营内容以及对其战略进行评估和分析。
本报告分析了欧元玻璃的营销策略和目的。还讨论了管理的重要性,以及如何解决问题的公司。该公司的重要性也与公司的道德和社会责任进行了讨论。该报告还讨论了规划和控制业务。欧元玻璃作为新西兰和澳大利亚的主导玻璃工业在该国发挥着非常重要的作用。从提供创意玻璃到就业到国家人民。
 
Executive summary: 执行摘要
 
This report analyses the marketing strategies and purpose of euroglass. It also discusses the importance of the management and how problems are solved in the company. The importance of the company is also discussed with ethics and social responsibility of the company. The report also discusses the planning and control of the business. Euro glass as the leading glass industry in New Zealand and Australia plays a very important role in the country. From providing creative glass to employment to the people of the country.
 
Table of contents:
 
Introduction………………………………………………………………………………………………..1
 
Objectives……………………………………………………………………………………………………2
 
Purpose……………………………………………………………………………………………………….3
 
Analytical tool……………………………………………………………………………………………..4
 
Ethics and social responsibility…………………………………………………………………….5
 
Planning control………………………………………………………………………………………….6
 
Barriers foreseen…………………………………………………………………………………………7
 
Reference……………………………………………………………………………………………………8
 
Introduction:简介
 
Euro glass is a manufacturing glass company which is a leader in the field of frameless glass and its name is synonymous with quality and expertise, setting the standard in the industry. Established in 1986, Euro glass is solely dedicated to the design, manufacture and installation of glass systems. The industry has a joint venture with Viridian glass which enables the industry to access to the best resources of glass processing and high performance glass products available in New Zealand.
 
Every project is custom designed to achieve a complete and perfect solution specific to customer needs and then professionally fitted by our own expert installers. The industry has been in the profession for over twenty six years and is able to offer the best advice and the most extensive range of concepts. Some of the products and projects carried by the industry are frame less shower screens, balustrades, pool fences, creative flash backs and much more.
 
The company is in its early stages yet to the new venture which is a logical extension to the excellent reputation that euro glass has earned in the market place over many years. The company has done research and surveys and listened to customers and businesses partners in different ways over the past 12months and the feedback has been very pleasing.
 
The building and construction sectors are the same as most other industries in the business world today which is changing rapidly and great customer service is an increasingly important for helping to keep the business successful.
 
The company plans to keep more digital online and will mean in months ahead a refreshed website for both euro glass and viridian. There will also be a few web pages added to the current website exclusively to promote euro glass creative. These early pages will primarily focus on key information about what the company offers as a new service to customers and how they can get in touch with the company.
 
Euro glass is highly regarded for its professionalism, its sophisticated and high quality product range plus a team of highly skilled staff who ensure we deliver with the same dedication.
 
Euro glass creative is just another of those innovative ways we plan to stay ahead and in touch with our customers by helping them come up with better, more interesting and exciting ‘ideas in glass’’.
 
1
 
Objectives: 目标:
 
Some of the objectives of Euro glass are as follows:
 
Describe management and purpose of Euro glass. To see how the company operates and how the management deals with issues within the company and with customers as well.
Use analytical tools to evaluate the impact that internal and external environments have on Euro glass. This is done to see what influence and what measures does the company have on the environment and people. Factors are determined to see where the company stands and influences in the economy.
Understand the influence of ethics and social responsibility on decision Making.the Company plays an important role while making decisions and also tries to maintain a standard by doing charity and looking after the society.
Understand the purpose of planning and control and apply processes to a given situation. The management deals with issues within the organization and with customers as they are valuable. Every project in the company is well planned and discussed before the project begins.
Take care of customers and satisfy their demands. Euro glass ensures that all of its valued customers are happy with the product they have ordered and the service they got delivered from the company.
 
2
 
Purpose: 目的:
 
The purpose of Euro glass is as follows:
 
Personal-to work towards its goal and objectives as in mission and vision. The company vision is to provide the best range of creative, frameless work. Mission statement of the company is “To be the installation contractor of choice for New Zealand construction industry in both the commercial and residential sector through the best use of our people and technology and the pursuit of innovation” The company has so far maintained a very high standard of its service and its products which customers are very proud of and keep asking for new creative work to be done either on residential properties or commercial buildings.
Social-impact has on society, which is recognition of hazard to ensure that the work carried out is done very safely and does not harm anyone in the society. The industry has a go green policy and to provide safety to employers. Recycling of glass is done to keep the environment clean and safe from pollution. Charitable activities for star ship foundation are done to help the society and the people of the community. This year the company has done a $50, 000, 00 of charity and figures are looked at on a yearly basis to review profits and loss of the company.
Economic-Any company’s economic purpose is to make profit. Euro glass works towards making profit but at the same time a high quality and service of the product is expected to maintain a standard. The management has given a certain amount of work and experts sales managers to meets their targets. These figures are analysed with the team to see if they reach their targets and profits are made with capital and resources used by the company. Euro glass has to keep a revie of its products and the amount of capital used. The company aims to make profit but factors also determine such a downfall in the economy. price fluctuation also occurs with competitors.
 
3
 
Management roles and functions:管理角色与功能:
 
Management roles at euro glass are as follows:
 
Provide team leaders with KPI’s and objectives. Regional managers keep in touch with sales managers and supervisors to keep a smooth flow of the business. They also see the performances of installers and apprentices at a onsite project to check the work was done properly.


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