指导
网站地图
英国essay 澳洲essay 美国essay 加拿大essay MBA Essay Essay格式范文
返回首页

英国留学生指导essay需求:Customer Relationship and Sales Management

论文价格: 免费 时间:2011-01-20 13:09:01 来源:www.ukassignment.org 作者:留学作业网

Customer Relationship and Sales Management

Referred/deferred questions

MBSP0237 – Semester B


Submission deadline

Answer one of the following questions:

Word length – 1500


1. “CRM systems offer great advantages in managing customers and identifying micro-segments within the overall customer base” (Jobber and Lancaster, p. 354). What are these advantages and how can an organisation make best use of the technology available? Is technology always the answer? Use theory and examples from real life to illustrate your points.

2. Key Account Management provides customers with ‘special treatment in the areas of marketing, administration and service’ (Jobber and Lancaster, p.282) Using theory and illustrating your answer with examples from real life comment on different sales management strategies and their appropriateness for organisations 

3. An FMCG organisation and a services marketing organisation appear to have different relationships with their customers. However there are key areas which are similar.  What are these areas and what strategies and techniques can usefully be shared between the two types of organisation? Use theory to support your argument and illustrate with examples from real life.

 

 

 

 

 

 


 

此论文免费


如果您有论文代写需求,可以通过下面的方式联系我们
点击联系客服
如果发起不了聊天 请直接添加QQ 923678151
923678151
推荐内容
  • 英国市场营销学essay-T...

    市场营销是英国留学生热门专业之一,而对于市场营销学英文作业的写作让很多学生头疼不已,本文将针对市场包容性问题作出探讨研究。...

  • 指导英国essay-中英教育...

    核心提示:指导英国essay-中英教育制度比较与相关意义 The Comparison and Implication of Education Systems......

  • 指导英国essay论文—同性...

    本文是一篇指导英国essay论文。随着全球化的发展,不同国家和不同人民之间的经济交流和文化交流越来越盛行。在这种情况下,东西方的文化差异正在缩小。然而,东西方之......

  • Essay指导指导范文

    Essay指导范文 Essay指导指导范文 essay格式是什么样的?...

  • 英国文学essay-《傲慢与...

    提供英国文学essay-《傲慢与偏见》的女性叙事视角解析-"Pride and prejudice" female narrative perspective ......

  • 英国essay指导如何识别不...

    英国essay指导如何识别不要被无良商家下套? 找essay指导在国外的高校已经是一条捷径了,越来越透明,所以说也不是一个罕见的现象,一些留学生朋友反馈,通常表......

923678151