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英国essay:石油公司(BP)品牌力量

时间:2015-09-14 11:40来源:www.ukassignment.org 作者:zheng 点击:
有关英国石油公司品牌力量的Essay
 
英国石油公司是一个在石油和石化工业极为有名的公司。英国石油公司是一个国际品牌,并且在大多数世界上的国家都拥有业务。英国石油公司有各种知名品牌,如英国石油、嘉实多润滑油、阿科石油、野生豆咖啡馆、 阿糖胞苷等多个品牌。英国石油公司服务于客户已经100年。如果我们回顾一下它的历史,John Rockefeller在1870年建立起来的公司。他认识到石油在市场中的未来需求,并据此提出他的未来计划。他已将大西洋添加到他的不断成长的部门中,并满足了持续增长的车用机油的需求,从而成为了美国最有名的石油工业。英国石油公司是石油的提纯和提供给不同的消费群体。在那之后公司便开始快速增长,并成为在世界上的石油中最著名的品牌。在 20 世纪初,公司引进了许多品牌。在 1917年anglo-persian 石油公司已更名为英国石油公司,并将它介绍给附近的英国客户。公司已推出超过 500 油库油。英国石油公司是首家使用天空作为广告的公司。
 
The Brand Power Of British Petroleum Commerce Essay
 
The British Petroleum is a famous name in the oil and petroleum market. The British Petroleum is an international brand and having business in most of the countries of the world. British Petroleum have various famous brands such as British Petroleum, Castrol, arco, wild bean café, ara and many other brands. The British Petroleum serves customers since more than last 100 years. If we have a look at its history, it has been established in 1870 by John Rockefeller. He has recognised the future demands of the oil in market and made his future plans accordingly. He has added Atlantic to his growing sector and fulfilled the growing motor oil demand and became the most known oil industry in the USA. The British Petroleum is refining the oil and providing it to the different consumers. After that the company have started to grow rapidly and became the famous brand in the world of petroleum. The company has introduced many brands in earlier 20th century. During 1917 the anglo-persian oil company has changed its name to British Petroleum to introduce it for the customers near UK. The company has introduced more than 500 depots for oil. The British Petroleum is the first company to use sky as an advertisement. In the world war 2 the British Petroleum has given its best to help the country and to provide sufficient fuel. British Petroleum was searching for oil in every part of the world. During 1969 it has found oil in Alaska after searching a lot of years. It has provided pipelines to transport the oil from Alaska to USA. During the years 1970 the oil company has introduced many more products such as chemicals, plastics, detergents, cold meats, minerals company, computing and lot of other products. British Petroleum has included food products and poultry, fish and dogs. The British Petroleum has started petrol stations and gas stations in many parts of the world in different countries. British Petroleum has also started to research for the oil and gas in the shore and deep sea area. The global warming and green energy are the main concepts of the company. The company tries to make its fuel such as it always use the green energy and can create better environment to get protection from global warming. In the year 2005 the company has introduced alternative energy sources for the low carbon power. But in the year 2008 the oil began to flow in the gulf of Mexico where the Thunder Horse, the world’s largest floating platform is situated. The capacity if the platform is to produce 250,000 barrels of oil and 200 million cubic feet of natural gas per day. But the flowing of oil caused three miles of mud and the reservoir lie under a mile of ocean water.
 
The change in the organisation is fulfilled by the different types of tools. The definition can explained as It is the process for data collection, analysing of collected data, planning for improvements of organisational process, system, structure, culture and people. Its main aim is developing organisation's self-renewing capacity and developing creative and new organisational solutions.
 
For change in organisation McKinsey has developed 7S model for change management.
 
Staff :
The Staff is the most important part of any organisation. Thus the human resources has got the main position in the organisation strategy. All the organisations focus on hiring best staff and providing them training to achieve organisations' strategy and to take advantage over their competitors.  
 
Skills :
While selection procedure of the staff every company focuses on hiring well skilled staff. Different employees in the organisation have different skills which can be used for better development of the company.
 
Systems :
For support and implementation of the strategy and to run day to day affairs, every organisation develops some systems or internal processes. Those processes are followed by the employees to achieve maximum effective output.
 
Style  :
Style is the unique identity for every organisation. It includes the values and ways which developed by organisation and followed by all the employees. Most of the businesses have been influenced by strict adherence to upper management and form lower rank employees the procedures are expected.
 
Shared values :
Every employee of the company has common fundamental ideas about the business. This is to make money or to achieve targets in their fields. These goals keep them to work for a common goal as a team and are important to keep team spirit alive.
 
Strategy  :
An organisation prepares plan of action in response to the changes in the company's external environment, that action plan is called as strategy of the organisation. It deals with mainly three questions.  ( i ) the current status of the organisation ( ii ) The future plan of the organisation and future implementations needed for the organisation ( iii ) the total time required to get the target or the time schedule ( iv ) total money required to achieve the target or the total budget of the plan. 
 
Structure :
Any business required to be managed in a particular form of shape which is called as organisational structure. The structure of organisations is mainly depends on their culture and objectives. The businesses are being structured in such a way with several departments and divisions, each division is responsible for particular task such as marketing, production, testing, human resources or quality management. The idea for proper structure is to eliminate the middle management and to make the organisation more flexible.
 
Any organisation can be developed by many different ways such as
( 1 ) Human process :
These processes include group decision making, problem solving, communication and leadership. Human processes can be derived mainly from disciplines of psychology and social psychology and human relations. It includes following interventions :
( i ) Process Consultation : It focuses on inter relation between staff and social dynamics occurring in work group. Generally it helps group members to diagnose group functioning and to get proper solution to process problems like poor communication and dysfunctional conflicts so that members can get the skills to solve their problems themselves.
( ii ) Third Party Intervention : This method is another form of process consultation to solve dysfunctional relations between group members in organisations. The third party intervention helps people to solve their some problems through some methods such as bargaining, problem solving and conciliation.
( iii ) Team building : Team building helps work groups to become more effective for solving tasks. It helps members to identify group processes and solution to their problems. Team building can help people to get closer relations and to understand and solve problems of the organisation.
( iv ) Organisation Confrontation meeting : It is the method for organisation members to recognise their problems, set targets and to work on the problems to get their solution. This method is generally applied when organisations are having stress and it becomes necessary for the organisation to solve the problems immediately. The intervention includes grouping of various employees to identify and solve the problems. 
( v ) Inter group relations : The inter group relations are designed to improve interaction between different departments and different groups in the organisations. This intervention has a small group of people whose background closely matches the problems of organisation. That particular group addresses the problem and finds its solution. 
( vi ) Large group interventions : In this interventions a large variety of stakeholders are involved in large meetings to develop new ways of working, to make clear important values, to find new vision for the company and to solve the current problems occurred in the company.
 
Purpose of development of the staff : 
For the growth of the organisation, its staff must be Human resource management interventions focus to develop, integrate and support people in the company. It particularly includes goal settings, performance appraisal, and career planning and reward system. Practitioners in these area focuses on the employees of the organisation believing that company's effectiveness results from improved employees in the company and these interventions are based on employee relations, employee selection and placement, compensations and benefits, career development and performance appraisal. It includes following interventions.


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