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Media & Communication Department, School of Art & Design, Coventry University M40MC/CMC Global Media and Communication Note: M40MC is a newer 20-credit version for September 2009 entry onwards. For those who enrolled in January 2009 and part time students who enrolled in September 2008 or earlier, your version is 24-credit M40CMC. Assessment 2 Date set: Tuesday 3rd November 2009 Word limit & Format: Minimum 3000 for M40MC or 3500 for M4OCMC. The essay should have an appropriate title and it should be double-spaced and page-numbered. Make sure you reference properly (as per CU Harvard style) and include your name. Deadline: Tuesday 15th December 2009, by 24.00 via CUonline Return/Feedback: By Tuesday 26th January 2010, by 24.00 via CUonline • Exchange for peer review via CUonline module mail, with a colleague not doing the same question as you, a COMPLETE draft of your essay – copying in the Module Leader by 12.00 on 指导essay Tuesday 24/11/2009. Answer any ONE of the following essay questions, using specific and relevant theoretical perspective(s)/approach(es) – giving recent examples where appropriate. 1. Like all businesses, the media are influenced by patterns of ownership, profitability, advertising and the pressures to increase audience ratings. Critically analyse this statement and examine the degree in which both the global media and the professional values of practitioners (such as journalists) have been corrupted by both corporate and political interests. 2. The media, news, and journalism have an important role to play in cultivating and improving the democratic quality of public life. Discuss this argument with particular reference to a specific political phenomenon or event of global interest, such as US and/or UK or Afghan elections.
4. Discuss, with reference to current or recent examples, the implications of the patterns of information flow for the international or global public sphere – especially with regard to people’s right to communicate.#p#分页标题#e# 5. The convergence of media ownership and the homogenisation of content are the first steps towards creating a ‘global media system’. Critically evaluate the validity of the theory of cultural imperialism in media contexts. 6. Does the emergence of various diasporic media challenge what Boyd-Barrett has termed, the “colonisation of communication space”? 7. Could there be an information society without more social equity/equality? Discuss with recent examples and relevant theoretical perspective(s). 8. The new Information Age has resulted in a situation where governments are not the sole or main agents of propaganda and psychological operations within countries and globally. Discuss this statement in the media essay light of recent tactics employed by terrorist groups in desperate attempts to win the ‘hearts and minds’ of media audiences and political actors. NOTE: REFERENCING MARKING CRITERIA – LEARNING OUTCOMES EFFORT HOURS Plagiarism Warning! Using other people’s work (e.g. words, images, etc) as if they were your own amounts to ‘stealing’ the words/ideas/images from real ‘owners’/authors so you should reference properly to avoid plagiarism charge. The minimum penalty for plagiarism is ‘zero’ for the module; maximum is exclusion from the university. Support: You can get support for your writing from the university’s Centre for Academic Writing (#p#分页标题#e#www.coventry.ac.uk/cu/caw). In any case, we strongly advise that you consult the Harvard Reference Guide (www.coventry.ac.uk/cu/caw/harvard). Your work is assessed under the following Intended Learning Outcomes. Overall Indicative Mark %* Feedback from marker/suggestions for improvement Assessor’s Name 80 – 89% 70 – 79% In addition to that for 70 – 79% below, an outstanding response that could hardly be bettered. An exceptionally high degree of understanding, At level 3, meeting relevant professional expectations in terms of critical/analytic skills. It will incorporate original and innovative research, where specified. Outstanding in all respects. In addition to that for 70 – 79% below, the work will demonstrate an excellent level of understanding, presence of clear description, critical/analytical skills or research, it will show originality of conception or analysis.#p#分页标题#e# The work will be entirely relevant to the assignment set. It will demonstrate a clear understanding, and an independent utilisation and evaluation of theories, concepts, issues and methodology, as appropriate. Demonstrates an informed and self-reflective awareness of the context of the work and its discipline . There will be evidence of wide-ranging reading and/or research, as appropriate. Responses will be written/presented in a clear, well-structured way, meeting professional expectations . At level 3, evidence of independent, critical thought and some originality of conception or analysis, would normally be expected. 60 – 64% Work which demonstrates a very good understanding and utilisation/evaluation of relevant theories, concepts, issues and methodology. Demonstrates an awareness of the context of the work and its discipline. The work will be accurate/appropriate, with few errors. Little, if any, irrelevant material may be present. Reading/research well beyond the recommended minimum will be present. Evidence of independent critical evaluation especially at Level three. Well organised and clearly written/presented. A good understanding, with few errors. Demonstrating a good understanding and utilisation/evaluation of relevant theories, concepts, issues and methodology. Demonstrates an awareness of the context of the work and its discipline. Some irrelevant material may be present. Well organised and clearly written/presented. Reading/research beyond recommended in evidence. 50 – 54% Response demonstrating a good understanding of relevant theories, concepts, issues and methodology. Demonstrates an awareness of the context of the work and its discipline. Some reading/research beyond that recommended may be present. Some errors and inconsistencies of approach may be evident and there may be the inclusion of irrelevant material. May not be particularly well-structured, and/or clearly presented. Response demonstrating a reasonable understanding of theories, concepts, issues and methodology. Work is likely to show some errors of understanding. May be significant amount of irrelevant material. May not be well-structured argument/case may not be consistent and expression/presentation may be unclear at times. Class III 45 - 49% 40 – 44% A piece of work demonstrating sufficient understanding of the discipline to constitute a pass, but may be incomplete and may not be supported by an appropriate contextual underpinning and with some errors. Limited use of material with limited reading/research on the topic. Likely to be poorly structured, not well-conceived inconsistent with relevant material present but disconnected form the module narrative. Irrelevant material likely to be present. Basic understanding demonstrated, with some correct description. Work is likely to be incomplete with substantial errors or misunderstandings. Little use of material and limited reading/research on the topic in evidence. May be poorly structured, poorly conceived and poorly expressed/presented. Some material may be irrelevant to the assignment requirements. #p#分页标题#e# Clear failure to provide response to the assignment. Little understanding and only a vague knowledge of the area. Serious and fundamental errors and lack of understanding. Virtually no evidence of relevant reading/research. Poorly structured and inadequately expressed/presented. Complete failure, virtually no understanding of requirements of the assignment. Material may be entirely irrelevant. Response may be extremely short, and in note form only. Response may be fundamentally wrong, inappropriate to the demands of the discipline. Not a serious attempt. 10 September 2008 |
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