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论文价格: 免费 时间:2011-01-31 19:39:09 来源:www.ukassignment.org 作者:留学作业网

Outline
1.0 executive summary
2.0 introduction of Lenovo branding strategy
3.0 brand analysis of Lenovo corporation
3.1 brand positioning
3.2 brand extension
3.3 brand innovation
4.0 brand operation
4.1 brand communication
4.2 brand distribution
4.3 brand organization
5.0 conclusion
6.0 references:http://www.ukassignment.org/

Outline
1.0 executive summary
2.0 an overview of Lenovo corporation
3.0  Lenovo’s brand strategy after the IBM PCs acquisition
3.1 brand positioning
3.2 brand extension
3.3 brand innovation
4.0 Lenovo’s brand operation and management analysis
4.1 brand communication
4.2 brand distribution
4.3 brand organization
5.0 conclusion
6.0 references
Outline
1.0 executive summary
2.0 an overview of Lenovo corporation
3.0  Lenovo’s brand strategy after the IBM PCs acquisition
3.1 Lenovo’s brand positioning strategy
3.2 Lenovo’s brand extension method analysis
3.3 Lenovo’s brand innovation pathway
4.0 Lenovo’s brand operation and management analysis
4.1 Lenovo’s brand communication and promotion initiative
4.2 Lenovo’s brand distribution management
5.0 conclusion
6.0 references

 

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