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英国留学生管理类硕士开题报告如何写 英国留学生管理类硕士开题报告范文参考
论文题目：商务管理市场营销方向，未定，请老师推荐
论文语种：英文
您的研究方向：商务管理市场营销方向
是否有数据处理要求：否
您的国家：英国
您的学校背景：英国一般大学
要求字数 4000
论文用途：硕士开题报告
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：有论文样本，参考文献格式为：havard。开题报告大概4000字左右，10%以下引用率
Aims and Objectives of Research
The research would aim at explaining the relationship between organic food customers’ behavior and its marketing strategy. http://www.ukassignment.org/gjswgl/ The main shed light areas and exploring objectives are as followings:
To analyze main characteristics of organic food customers.
To analyze main factors that affecting organic food customers’ purchase behavior.
To apply organic food customers’ statistical characteristics and affecting factors to marketing strategy.
Rationale
With the development of social economic in the 21st century, human being put forward more and more high request. People’s concept of diet also is transformed from quantity to quality and from delicious to safety and health. Food safety has attracted increasing attention. Organic food will become the main model of consuming. So, in order to adapt the advance food trend, it is very necessary to quicken the development of organic food industry. Only when organic food is a scale and a whole market can people’s safety and health be guaranteed and achieve the perfect unity of society and enterprises and customers.
All enterprises have realized that further understanding of customers’ behavior is the key of success. Generally speaking, successful research of customers’ behavior can help enterprises win customers’ satisfaction and society’s approval. If an enterprise can fully research customers’ behavior and their unique psychology characteristic, it will be benefit for enterprises to solve marketing issues and provide significant basis and strategy. This is the aims and objective of research.
The research is around for customers’ behavior and tries to explain the relationship between organic food customers’ behavior and its marketing strategy. A successful marketing should help markers position their target market. So further understanding of customers’ behavior can tell them why customers buy the products and who buy them and how many they buy and so on.
Literature Review
Organic Food Industry
Organic food is not polluted, safe and nutritious food, which is based on the principle of sustainable development. This makes it much more likely to be popular. Green food consumption will become the dominating food consumption mode in the 21st century．http://www.ukassignment.org/gjswgl/ According to used amount of pesticide and fertilizer and additives in the productive process, organic food has different classifies such as grade A and grade AA. Although organic food has not experienced a long time, it has formed an independent discipline and get much significant results.
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