Chinese consumer’s preference for mobile phone design has been one of the most important factors which affect the purchase decision. According to the statistics，slide type phones are the most popular mobile phone design fur consumers. s85%of female consumers consider camera as a fundamental design of a mobile phone, while 82% of the male consumers consider expanding storage by memory card as the foremost design. As the affection of Korean and Japanese culture，Chinese consumers begin to buy Japanese and Korean mobile phone, such as LG, NEC, Panasonic, Samsung, Sharp, and Sony Ericsson. It is reported that 57％consumers would like to buy LG mobile phone because of its attractive design.”
1.4 Main Competition Factor Analysis
In Chinese market，one of Nokia’S main competitors is Motorola．The Assignment is provided by UK Assignment http://www.ukassignment.org本文章由留学作业网提供 www.ukassignment.org
Although Motorola recorded a loss of 28 million U.S. dollars in the second quarter following its first quarter losses, its first back-to-back losses in five years, according to its financial report announced in July 2007, and its weak performance made analysts to say it had slipped to No.3 in the global mobile phone market behind Nokia of Finland and Samsung of the Republic of Korea in the second quarter of 2007,At is still one of the main competitors for Nokia in China. Here are some strength analyses about Motorola:
First, Motorola has a strong market position in China. It Was the second largest worldwide supplier of mobile phones before 2007. With a market share of approximately 22% in China Second, Motorola has the strong R&D capability in China. R&D expenditure relating to new product development or product improvement was approximately $80 million in 2006.
Samsung Company is one of the most popular companies recently and ranks the No.2 in the mobile phone industry around the world. It develops at a fast speed and has strong innovation capability. It is also an important competitor in Chinese mobile phone industry. The main advantage of Samsung is its high speed of product innovation ability.
Samsung increases its market share at a high speed of more than 20 new styles innovation ability each year, Samsung has a strong R&D research capability and good mobile phone quality guarantee. The company’ S research and development expenditure is increased annually. Strong R&D operation enables the company to develop innovative products, which can increase revenue and enhance brand image. At the same time, Samsung uses its slogan “Samsung Digital World Welcomes You” to connect its innovation idea with other famous brands.
Domestic Mobile Phone Makers
As the development of domestic mobile phone industry, some famous local companies appear continuously. This domestic mobile phone companies ale trying their best to compete with foreign companies. Some domestic mobile phone companies have started to develop foreign market. China has owned its famous brands in mobile phone industry，such as Bird, Lenovo and TCL. Compared with foreign companies, domestic mobile phone companies have a strong position in middle and low-end markets in a certain degree. For example, Bird has a strong marketing channel in low-end market, such as some middle and small cities and rural areas. All in a word, domestic mobile phone companies are important competitors in Chinese market.(责任编辑：admin)