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Ans 回答
波特的一般策略是由迈克尔波特在1980年描述的概念，它描述了一个组织如何实现其选定的市场中的竞争优势。成本领先，差异化和市场细分考虑波特理论的三个最佳策略（穆雷，1988;波特，2008）。
在这种情况下，费雷罗1974年在澳大利亚成立与运作取悦客户提供最高质量和诚信的独特的产品，奉献给雇主，客户的幸福使命，该公司。
此外，费雷罗在2013年企业社会责任报告，费雷罗强调了他们的承诺，保持卓越的品质，新鲜度和创新。
此外，费雷罗旨在促进均衡的饮食和生活习惯，包括经常进行体育锻炼，并提供高档产品的同时，在与别人比较自己的产品线-Nutella表现分化。
把它纳入一个新的市场之前，测试产品。
仅选择制造在它肯定能始终如一地提供和保证供应链。
企业与农场，确保低成本，高质量，标准化的可靠的供应链。
费雷罗从事许多社区项目，如食品银行，脑波，粉红丝带，以及对童工的活动。
总之，用最低的成本，该公司并与同类产品差异化将获得在其目标市场上最高的利润。Porter’s generic strategies is a concept described by Micheal Porter in 1980, which described how a organization achieve competitive advantage among its chosen market . Cost leadership, differentiation, and market segmentation consider the three best strategies in Proter’s theory .(Murray, 1988; Porter, 2008)
In this case , Ferrero established operation in AUS in 1974 with mission of delighting customers with unique products of the highest quality and integrity,and contributing to the well-being of employers,customers,and the company.
Moreover ,in the CSR report of Ferrero in 2013 , Ferrero highlighted they commitment to maintaining excellence quality,freshness and innovation.
Besides, Ferrero seeks to promote a balanced diet and lifestyle ,including regular physical exercise ,and offering grade products at the same time, their product line -Nutella show the differentiation when compare with others .
Testing product before bring it into a new market.
Select manufactures only in where it is sure it can deliver consistently and secure the supply chain .
Corporate with farm to ensure the low cost, high quality and a standardized and reliable supply chain .
Ferrero engaged in many community programs, such as Food bank ,Brainwave,Pink Ribbon,and against the child labor activities.
In a word, the firm with the lowest costs and differentiate with similar products will gain a highest profits in its target markets.
Reference :文献
Murray, Alan I. (1988). A contingency view of Porter's “generic strategies”. Academy of Management Review, 13(3), 390-400.
Porter, Michael E. (2008). Competitive strategy: Techniques for analyzing industries and competitors: Simon and Schuster.
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