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业务信息系统的留学作业范文

时间:2016-04-01 09:23来源:www.ukassignment.org 作者:anne 点击:
Abstract 摘要
 
在一个高竞争性和全球化的商业环境中,开发企业信息系统(BIS)是必要的任何一家公司,以提高其在市场营销能力。公司理查德·肖企业(RSE)在这份报告中分析作为研究案例。我们分析了RSE PLC业务并发现了一些存在的问题。举例来说,其市场部未能吸引海外客户;其人力资源管理部门的信息不一致。针对这些问题,我们建议开发一种新的BIS系统的新战略,我们希望现有的商业化软件EPR合并成国际结算银行。此外,我们提供此战略的实施方法。后来,它的优点和局限性也进行了评估。尽管这种策略,在一定程度上,会增加运行成本的公司,它会增加生产效率,并降低它的维护成本,从而提高了公司在市场竞争力。
 
In a high-competitive and globalized business environment, developing a Business Information  System (BIS) is necessary for any company to improve its competence in marketing. In this  report the company Richard Shaw Enterprises (RSE) is analyzed as a case study. We analyzed  RSE plc business and found some existing problems. For instance, its Marketing Division failed  to attract overseas customers; its HR department information is inconsistent. Aiming for these  problems, we propose a new strategy to develop a new BIS system and we would like to  combine the available commercialized EPR software into this BIS. Moreover, we provide the  implementation methods for this strategy. Later on, its benefits and limitations also are evaluated.  Although this strategy, to some extent, will increase the cost of the operation for the company, it will increase the productivity and reduce its maintenance costs, thereby improving the  company’s competence in the marketing. 
 
Chapter 1: Introduction 介绍
 
Nowadays globalization and collaboration in business have become new driving forces in  the competitive arena. To remain competence, companies are investing in modern information  systems like Business Information System (BIS) software to integrate the different functional  areas of the business and provide consistent real-time data for fast decision making. BIS is a  system to collect, storage, process, and disseminate the business information and data (Bocij and  Hickie 2008; Curtis and Cobham 2008). As an important commercial bridge between business  demands and information technology, it has been a key role to promote the company’s  global  competence by leveraging the capabilities of modern information and communication  technologies (ICT). Companies can use a BIS to provide the highest quality products and  services at affordable price and top-rated customer services, and help to enter new markets  through e-commerce. Fig.1 depicts the relationship between information systems and technology,  organization and management in a business. It can be seen from Fig.1 that the information  system is located the center of these components and it interacts with other components. 
 
Chapter 2: Problem Analysis for Richard Shaw Enterprises 问题分析理查德·肖企业
 
In this report, we are aimed to propose a new BIS strategy for Richard Shaw Enterprises (RSE). Established in 1994 by Mr. Richard Shaw, RSE plc has an honorable history. In 2000, the  Confederation of British Industry (CBI) awarded the owner Richard Shaw Businessman of the  Year. This company went the list of UK Stock Exchange in 2006. Currently RSE plc totally has  four offices, respectively at Maidstone (Kent), Rome, Paris and Lagos, Nigeria. To promote the  RSE plc business, people suggested expanding its business organization by targeting overseas  customers. However, after carefully investigating the scenarios from the Intelligence Report, we  find several problems as follows in this company: 
1. The Marketing Division failed to attract overseas customers and target a suitable level of  customers and to meet its performance standards. They even did not clearly know what these performance standards were. 
2. The existing hierarchical organization structure in the company made the heads of the  divisions to undertake few responsibilities, thereby making the management less effective. 
3. Currently two main trading methods in RSE plc are overlapped in certain areas: one includes  the buying, selling and fitting of shop fixtures and fittings, while another involves the auctioning  of bankrupt office equipment and fixtures in Kent. 
4. The computerization level in RSE plc business is relative low. Its computerized system only is  limited to some areas and has not been integrated fully in the organization. Most areas of the  organization do not benefit from the ICT and still rely on old manual systems and procedures.  These manual processes may lead to human errors and has low efficiency. 
5. The employees’  usage and understanding of ICT within the business organization is limited.  They cannot completely utilize current information system. 
6. The establishment of an organizational newsletter was proposed to help to integrate all  international divisions and inform its overall business strategy within RSE plc. But the RSE plc  has not decided the details on this news letter. For example, RSE plc has many questions regard  to the following items: 
Delivery dates and times for overseas divisions. 
Work scheduling details. 
Staff scheduling and task changes. 
Reporting structures. 
7. The Human Resources System in RSE plc is not completely united. HR mangers often find the  dissemination of information among branch offices. Moreover, the major applications of  information systems that support human resource management shall include but be not limited to:  record and track human resources in the company, train and develop employees, analyze and  plan the compensation for employees, establish a liaison with the government. 
8. Telecommunications between international branch offices of RSE plc is neither smooth nor easy. RSE plc has three branch locations in Europe and one in African. Its central office in  Maidstone has only 35 members of staff and all the other staff (500 at present) working in the  various sites around the world. The information communication among these offices is poor. For  example, the personnel office currently finds it very difficult to arrange meetings with other  groups as the central office did not normally keep information about holidays and the exception  of breaks of other offices. 
9. At present RSE plc has no e-business system to promote its product sales and marketing. 
Hence, they cannot obtain the customers’  information and help product managers plan and  control the performances of specific products, product lines, and brands. Therefore, a customer  relationship management (CRM) system needs to establish to promote the customer satisfaction  for RSE plc products. 
The problems 3-9 come from the current unproductive BIS in RSE plc directly and can  be resolved by establishing or optimizing a BIS in the company. Here the BIS includes a variety  of information systems such as transaction processing systems, management information systems  


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