代写 会员中心 TAG标签
网站地图 RSS
代写英国essay 代写澳洲essay 代写美国essay 代写加拿大essayMBA Essay Essay格式范文
返回首页
当前位置: 主页 > 代写Essay > MBA Essay >

维多利亚的秘密的成功营销essay(2)

时间:2014-12-29 09:08来源:www.ukassignment.org 作者:pesix1 点击:
2. Exclusive, Limited-Time Coupons: Another one of their great techniques is when they send coupons for 10 dollars off any Pink purchase. In this situation, customers would receive $10 off any Pink br
 
2. Exclusive, Limited-Time Coupons: Another one of their great techniques is when they send coupons for “10 dollars off any Pink purchase.” In this situation, customers would receive $10 off any Pink brand item bought in the store. Pink is extremely popular for Victoria’s Secret, and there’s a wide selection in this line. There’s something for everyone. Why not see if you can save on a higher-priced item you may have had your eye on?
 
How does this help Victoria’s Secret? They may provide $10 off, but they’re getting you to spend money there. Again, the incentive gets customers through the door and the sought-after merchandise urges them to stick around and do some more shopping.
 
3. Clearance or Bargain Sales: Victoria’s Secret also holds their Semi Annual Sales to drum up business. These sales occur in the winter time (usually every January) and also every summer. These sales are huge (some ladies ransack the displays to find the best deals) and they get tons of people into their store. Many of the items that go on sale during this time are usually discounted between 40 and 70%. People who love Victoria’s Secret go crazy over these prices, because on a regular day, their prices aren’t usually that cheap.
 
How does this help Victoria’s Secret? Bargain-hunting customers usually buy as many pairs of unmentionables as they can which not only brings in cash but also clears out previous-season merchandise. This frees up space for new designs, which people catch previews of while they’re waiting in line to pay for their purchases.
 
4. Incremental Incentives: Not every patron sees the appeal of waiting in lines for the best prices, and VS understands that. That’s why they incorporate online-only deals. For example, they may give a $15 discount for every $100 spent, $30 off for every $150 spent, or maybe even $75 off for $250 spent. This incremental technique is another way for the store to gain new business.
 
How does this help Victoria’s Secret? Incremental incentives encourage people to buy more for a price break or discount. This is especially beneficial for customers who may be near a price break — let’s say you have $90 worth of merchandise in your cart. Wouldn’t you be likely to add one more item if you knew you could then use the coupon for $15 off? I would.


推荐内容
  • 英国作业
  • 新西兰作业
  • 爱尔兰作业
  • 美国作业
  • 加拿大作业
  • 代写英国essay
  • 代写澳洲essay
  • 代写美国essay
  • 代写加拿大essay
  • MBA Essay
  • Essay格式范文
  • 澳洲代写assignment
  • 代写英国assignment
  • 新西兰代写assignment
  • Assignment格式
  • 如何写assignment
  • 代写英国termpaper
  • 代写澳洲termpaper
  • 英国coursework代写
  • PEST分析法
  • literature review
  • Research Proposal
  • 参考文献格式
  • case study
  • presentation
  • report格式
  • Summary范文
  • common application
  • Personal Statement
  • Motivation Letter
  • Application Letter
  • recommendation letter