美国名牌大学essay

前言
 

随着全球经济的发展,企业之间的竞争越来越激烈。如果企业想在竞争的社会中生存,就必须创新。创造力是公司生存和发展的基础。一个公司只有具备超强的创造性，才会得到迅速地发展和壮大，否则它就会死亡。创造力是生产要素的重组。因此,每个公司必须注重创造力的重要性。这篇文章将首先讨论创造力对组织的重要性。换句话说,为什么创新性最组织效率是极为必要的。最后，将简要分析推动组织发展的创造性的动力和障碍。
 

创造力对组织的重要性
 

创造力对于组织的发展是至关重要的。在组织的管理活动中，经理通过制定详细的计划，有规划的组织，有思想的引导和规范化的管理控制协调每个人的工作,以实现组织的目标。创造力是企业管理中不断繁衍产生的。创造力是新概念。著名的经济学家约瑟夫•阿洛伊斯熊彼特提出，创新会产生模仿，模仿打破垄断,由此刺激大规模的投资,促进经济的繁荣。根据这一观点,我们可以得出遮掩的结论，只有组织不断增强创造力,才能发展自己，促进企业壮大。
 

Introduction
 

With the development of global economy, the competition among businesses has become more and more fierce. If the companies want to survive in the competing society, they must be innovative. Creativity is the foundation of the survival and development of the company. The company will survive if it is creative, or it will die. Creativity is the recombination of production factors. Therefore, every company must pay attention to the creativity. This essay will fist discuss the importance of creativity to organizations. In other words, it is the reasons why innovation is important to effective organizations. Last but not least, it will analyze the enablers and barriers to innovation in the context of organization.
 

The importance of creativity to organizations

Creativity is critical to the development of the organizations. Management is the process of activity that the manager harmonizes everyone's work by planning, organizing, providing staff, leading and controlling in order to accomplish the goal of the organization. Creativity is produced in the process of management. Creativity is new conception. The famous economist Joseph Alois Schumpeter puts forward that creativity leads to imitation and imitation breaks monopoly, which stimulate the investment in a large scale and promote the prosperity of the economy. According to this opinion, only when the organizations create constantly, can they develop themselves.
 

Creativity involves many aspects, including management innovation, strategy innovation, organization innovation, system creativity, culture creativity, environment creativity and so on (Tidd & Bessant & John & Sons, 2009). Firstly, management is the creativity of management idea, management method, the tool of management and management model. It is the adjustment and improvement making by the company when it is faced with the change of technology and market. Generally speaking, management is not only a science, but also an art. So management creativity is an important and complex process to companies (Mayle, 2006). Secondly, strategy innovation is the ability that one analyzes and reconstructs current allocation of resources to create more values for customers as well as wealth for stockholders. It is the only way that the new entrants make big success when facing disadvantages of the poor resources and existing firms continue to success. It is always showed in tactics of competition and management targets.


The core issue of strategy innovation is how to rebuild a new manage goal for company, which determine how the companies confirm their customers, competitors and competitive strength. Thirdly, organization innovation is the changes and development of forms of enterprise organization. It means the construction changes of company organization and the relevant changes of manage style. In details, organization innovation means the reconstruction of enterprise resources, so it includes organizational governance, construction and procedure and so on(Baldwin, 2007).Therefore, a company who has changed its strategy needs organization innovation to realize more reasonable allocation of resources. Fourthly, system creativity is revolution realizing enterprise system, it does not only provide more sufficient creative power and space for company, but it also embodies all aspects of rights and benefits more adequately and allocate resources within companies reasonably so that it is fully effective through adjusting and optimizing the relation of owners, managers and workers. At the same time, it can mobilize initiative of managers and employers, developing their creativity. Fifthly, culture creativity is the creativity of company culture.


Culture creativity is a new, appropriate culture that organization cultivates and develops. It improves the manage style of company culture and combines cultural management with cultural and ideological circumstances. Practices show that only if entrepreneurs equip themselves with scientific knowledge, humanistic knowledge, manage experience and custom, handling various market well can they possess the abilities of constant innovation and gain initiative of market competition. Finally, environment creativity involves two aspects. On one hand, it means that when the environment changed, the company makes a change to adapt to the changed environment. It can achieve this goal by replacing the manager. On the other hand, it means that the company let the environment adapt to the new manager. Environment creativity plays an important role, because the environment or the situation where the company locates is complex and changing constantly (Wetherly & Otter, 2011).
 

As is mentioned above, creativity is the source of vitality and the soul of company which wants to make progress. Every kinds of creativity is critical to company. Any of them can bring qualitative breakthrough to the company. Therefore, company should grasp opportunity to create bravely and push the company forward.
 

Enablers and barriers to innovation in the context of organization
 

Not all companies are creative. Some has the creative idea, but they do not have the capacity to realize the idea. Others enable to become innovative, however, they are disinclined to take action to make progress(Shalini , 2005). This is the present situation of creativity in the company. The reasons to explain this situation are that there are enablers and barriers for the company to be creative. The enablers to be creative are as follows. Firstly, technology is so advanced that company can make best use of it and to be innovative. The advanced technology is the biggest advantage when talking to creativity, because the advanced technology makes it possible for the company to create. Secondly, in the organizational context, the organization is inclined to be decentralized and all kinds of talents gather in different department. So it produced the environment where the creativity can appear easily. Finally, the moderate competition among workers in the company is good for creativity.


Creativity derives from the idea from different people(Haslett & Osborne , 2001). Every coin has two sides. Creativity is not easy. The company is faced with barriers on the way that it does an innovation. The first barrier that must be referred is the breakout of mindset. Everyone in the organization has got use to the present situation. They are reluctant to change, so the first thing the organization should do is to change the members' mindset if it wants to be innovative(Worthington &Britton, 2009). Secondly, creativity is to accept the new thing and throw away the old thing, so it is an investment with high risk. So the organization is difficult to carry out its creative idea because the members are afraid of losing the vested interest. Therefore, the conflict of interest is another barrier that the organization should consider. At last, the lack in human and material resources is the barrier to innovation. Some organizations have the new idea, but they do not have enough resources to accomplish the goal. In a word, organizations should make best use of enablers and get over the barriers in order to be innovative.
 

Conclusion
 

To sum up, creativity is the key for organizations to survive in the competitive society. Without creation, the organization is doomed to death. Only when the organization creates from all sides can it succeeds and gets what it wants. However, it is not easy to be creative. There are many enablers, such as advanced technology, power-dispersed, moderate competition and so on. The organizations also will encounter barriers when they want to create. If the organization is weak, the barriers will make them disappointed. What they should do is to seize the chance and get over the difficulty to break out the tradition. These all are the keys to be creative.
 

Reference

Baldwin, Roger G., 2007. Managing for Innovation (review). The Johns Hopkins University Press.

Haslett, Tim & Osborne, Charles., 2001. Creativity at the edge of chaos.

Mayle, D.T (2006) 'Managing Innovation and Change, 3rd edition', Sage Publications, London.

Shalini Khazanchi, 2005. A "Social Exchange" Model of Creativity.

Tidd J. & Bessant J & John Wiley & Sons Ltd., 2009. Managing Innovation.

Wetherly P. and Otter D., 2011. The Business Environment. Oxford University Press, Oxford.#p#分页标题#e#

Worthington, I. and Britton, C., 2009. The Business Environment. Financial Times Prentice Hall, London.