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英国report作业格式范文:特易购战略管理报告The report of Tesco strategic manage

时间:2019-07-25 12:00来源:未知 作者:anne 点击:
Title:The report of Tesco strategic management Unit code: Student ID: Tutor: Table of content Executive summary 1 1、The current situation of industry competition 1 1.1 PESTEL Analysis of Tesco 1 (1) Political factors: 1 (2) Economic factors 1 (3) So
Title:The report of Tesco strategic management
 
Unit code: 
 
Student ID: 
 
Tutor: 
Table of content
Executive summary 1
1、The current situation of industry competition 1
1.1 PESTEL Analysis of Tesco 1
(1) Political factors: 1
(2) Economic factors 1
(3) Social factors 1
(4) Technical factors 1
(5) Environmental factors 2
(6) Legal factors 2
1.2 Porter’s 5 Forces Analysis 2
(1)Threat of substitute products and services 2
(2) Threat of entry of new competitors 3
(3) Intensity of competitive rivalry 3
(4) Bargaining power of buyers 3
(5) Bargaining power of suppliers 3
1.3 Industry Life cycle of Tesco 4
2、Strategic management 4
2.1 Strategic group analysis 4
2.2 Value chain analysis 5
(1) Supply chain management 5
(2)Marketing methods 6
(3)Customer relationship 6
(4)Location selection strategy 6
2.3 VRIO analysis 6
2.4 SWOT analysis 7
(1) Strengths 7
(2) Weaknesses 7
(3) Opportunities 8
(4)Threats 8
2.5 Strategic evaluation criteria--SAF 8
(1) Suitability 8
(2) Feasibility 9
(3) Acceptability 9
Conclusion 9
Reference 10
Appendix………...………………………………………………………………………………...11
 
Executive summary执行摘要
乐购是一家总部设在英国的跨国食品零售公司,截至2018年,它在全球拥有6800多家商店。在利润和收入方面,继沃尔玛之后,乐购被视为第二大零售商。乐购以销售食品和非食品产品而闻名,如提供金融、移动、保险和硬件服务。为了更好地理解ESCO的多平台国际零售商,它可以通过一个研钵、波特五力、SWOT、SOFWAYS找到自己的策略。
Tesco is a headquartered multinational food retailing company in UK and until 2018it has Over 6,800Shops around the world. After Wal-Mart,in terms of profits and revenues, Tesco is viewed as the second largest retailer. Tesco is generally famous for selling food and non-food productssuch as providingfinance, mobile, insurance and hardware services. In order to understand better ofTesco’s multi-platform international retailer, itcan find its’ strategies by through a PESTLE, Porter’s five forces, SWOT, SOF ways. 
 
1、The current situation of industry competition 行业竞争现状
1.1 Tesco的Pestel分析
1.1 PESTEL Analysis of TescoTesco的Pestel分析
(1) Political factors:政治因素:
在全球范围内,乐购已经在世界各地的商店开展业务,包括欧洲、美国和亚洲。因此,该公司的业绩受到这些国家的政治和立法条件以及欧盟的影响的严重影响。In a global context, Tesco is already operating in stores around the world, including in Europe, the United States and Asia. As a result, the company's performance has been severely affected by the political and legislative conditions in these countries, as well as the impact from the European Union. 
(2) Economic factors经济因素
这将影响公司的需求、支出、价格和利润,因此乐购非常关注这些经济因素,这些经济因素对企业的业绩和营销组合有着深刻的影响,很大程度上超出了公司的控制范围。It will affect the company's demand, expenditure, price and profit, so it is highly concerned by Tesco.These economic factors have a profound impact on performance and the marketing mix of enterprises, which are largely beyond the control of the company.
(3) Social factors社会因素
文化中有许多社会变化,如顾客的购物方式发生了变化,顾客更喜欢“一站式”和“批量式”的购物模式。因此,Fortesco需要增加非食品类商品的销售数量,另外,特易购专注于自身品牌共享的业务组合,改善供应链等运营,大大降低了公司的成本。There are many social changes in culture, like the shopping mode of customers has changed,customers prefer "one-stop" and "bulk" shopping model. So forTesco, they need to increase the number of non-food goods for sale.In addition, Tesco focus on its own-brand Shared business portfolio, improved supply chain and other operations has significantly reduced the company's costs.
(4) Technical factors技术因素
Capon(2016) mentioned that the emergence of new technology increases customer satisfaction makes service more personalized and shopping more convenient.Throughinformation technology, loyalty programs can discourage their customers from switching over to its competitors. 
(5) Environmental factors
The office for National Statistics (2017) shows thatmore and more people realize the importance of environmental protection, they choose touse reusable bags from 71 to 74%. Tesco always try to reduce the overall cost.
(6) Legal factors
Since the government finances a huge budget deficit, ithas raisedthe VAT to 20%. Itaffects the Tesco’s non-food sectors selling. 
According to PESTEL analysis, Tesco has been thriving in the past few years despite the economic downturn in the UK and the world,its food industry continues to take the lead position in market share. With more than one hundred years of business experience, Tesco has won great benefits and high respect from loyal customers. This has helped Tesco remain positive and profitable even during its difficult times.
 
1.2 Porter’s 5 Forces Analysis
(1)Threat of substitute products and services
John(2015) mentioned thatthe bargaining power of suppliers reflects the ability of suppliers, which will be affected by major supermarket chains, because large supermarkets are afraid of losing their business. So it reinforces the leadership of chains such as Tesco and Asda, which can negotiate better promotional prices with suppliers than smaller individual chains can match (Financial Times, 2017).   
 
(2) Threat of entry of new competitors
Lynch(2016) said that due to the huge fixed costs and highly developed supply chain it is difficult for new entrants to raise sufficient funds. This supports the idea of huge investments through large chains, such as Tesco’s advanced checkout technology and inventory management systems, which affect new entrants and incumbents.In addition, by Tesco and Asda, the implementation of other obstacles, such as economies of scale and product differentiation (in terms of providing a product or service, its perceived value higher than the competition, reflected in its positive product development, promotion and better distribution of operational strategies.


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