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时间:2017-04-03 09:44来源:www.ukassignment.org 作者:cinq 点击:
Meitu是由蔡文胜于2008年创立。触摸功能的美图可以让人看起来更漂亮,更苗条,因此它被称为自拍神器在中国编辑应用程序”。
以3亿6000万的月度用户和他们的编辑39亿张照片,每个月使用的应用程序,Meitu自2013年以来一直是最受欢迎的照片和视频应用。此前投资者,如硬件巨头富士康、IDG资本合作伙伴和老虎管理层等均已被击败。
 
Summary
 
Women in China today know how to photo themselves beautifully by using MeituPic, selfie APPs installed in smartphones. 
Meitu was founded by Caiwensheng in 2008. Touch-up functions of Meitu can make a person look more good-looking, taller and slimmer, thus it is known as zipaishenqi and leads selfie-editing APPs in China.
With users of 360 million monthly and they have edited 3.9 billion photos each month by using the APPs, Meitu has been the most popular photo and video APP since 2013. Earlier investors, such as hardware giant Foxconn, IDG Capital Partners and Tiger Management, and so on have been defeated.
Cai says that he has no worry about competition, as they have anticipated what users wish about facial details, well-funded players can not imitate. They are definitely the No. 1 among less than 100 competitors. 
In Shishi, Fujian, Cai recruited an artist named Wu Xinhong. Cai ask Wu to design a simple desktop version of Photoshop, quickly women have used it to polish their looks. The two men quickly developed a mobile APP and it has been rapidly welcomed by an increasing number of people in China. Wu is Meitu’s chief executive now. 
Meitu succeeded as it hit the right spot at the right time. Cai refused advertising as he thought that it may hurt user experience, which largely decreased it revenues. Cai even refused to cooperated with Foxconn. Investors believed that although there is no meaningful income, huge, loyal base justifies are Meitu’s valuation. 
Cai will also launch e-commerce and online games this year. And he also has the plan to enter the market in the U.S., but professors held that it might not be welcomed by the U.S. users. 
It also faces more challenging task at home, such as challenges from Tencent. Even though, it has its correct positioning of target users. Cai has a humble background, now he has became an investor of many high-tech companies.   
 


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