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媒体学留学coursework-通过凯特·米德尔顿的婚礼探索媒体的重要性

时间:2014-07-12 09:54来源:www.ukassignment.org 作者:felicia 点击:
作为一篇媒体学coursework,本文的论题是一个极为有价值的论题,主要分析权力的作用,皇室婚礼场面的壮观等,在理论框架的基础上,探索大众媒体的重要性,探讨如何使用媒体进行有效的沟通

1.0 前言 1.0 Introduction

这篇文章主要分析权力的作用,皇室婚礼场面的壮观和可值得回忆的部分,以及引用和所用参考显示对皇家婚礼的支持。在理论框架的基础上,和大众媒体深入沟通,通过不同的维度来分析处理这个问题。众所周知,凯特·米德尔顿最大的问题是眼睛,她能够捕捉属于皇室事务的所有问题,所以它相较于所有问题而言已经成为有争议的问题。虽然我们不知道事件的真正缘由,但是可以从不同的方面探索不同的信息传输通道。因此,如何使用媒体进行有效沟通值得研究,这涉及到很多的影响因素——权力,场面和记忆。
 

第一部分将介绍这个主题的来源和意义,以及论文的结构。第二部分主要论述了关于沟通和文化的相关问题,以及基础能力,记忆和景象的相关理论。第三部分是通过分析上面的示例实现理论的论证,解释根据不同的维度应用到具体实际的不同的因素。最后一部分是整个论文的结论部分,并提出一些建议。本文涉及到包括心理学、媒体、文化、语言学和社会等不同的领域。因此,主题是复杂的,不仅分析原因还要分析方法,以使已经成为极具争议的话题达到显而易见的效果。所以这个话题是极为有价值的。
 

The essay will give an analysis on the role of Power, Spectacle and Memory in the royal wedding, supported.by the references and sources cited. Based on the theoretical framework of communication and mass media, dealing with this issue is through different dimensions to analyze it. As we all know, the Kate Middleton’ question is an eye- catching issue because of it belonging to royal family’s affairs, so it has become controversial issue in the discussion of all the questions. Although we do not know the real incident, the information we get from different transmission channel. Therefore, it is worthy of making a research of how media have a great effect on communication by the factor- power, spectacle and memory.
 

The first part will present the introduction about the source and significance of the topic as well as the structure of the paper. The second part mainly discusses the theories about communication and culture, and theoretical basis of related theories about power, memory and spectacle. The third part is to analyse the example above to implement the theories into the case, and explain how different factors to apply into the example and how it is informed by different dimensions. The last part is to draw a conclusion of the whole paper and some suggestion in the future. This paper involves in different domain including psychology, media, culture, linguistics and society. So the topic is more complex in analysing the reasons and approaches to reach the same effects and has become the most controversial topic in people’s eyes. So this topic is much worthy.
 

2.0 Theories about communication and culture, power, memory and spectacle

"Culture" stands for a complicated system of folklore, language, knowledge, rituals and living habits, religions that provides the common identity for people at a specific place and at a specific time. When talking about communication and culture, the total spectrum of communication should be paid attention to, which include language, non-verbal communication, customs and perceived values, concepts of time as well as space. Even though two people share the same language might have very different values and customs. Communication and culture have complex and close relationship with each other, most important of all, culture are made from communications, which means that communication is the method of human interaction by which cultural characteristics are shared.


The saying that individuals started out to create a culture when interacting with each other is not comprehensive, however, cultures are by-products of communication in society. As a result, without the help of communication and the media of communication, there would be little chance that people can preserve culture and pass them on from one generation to another. To be exact, culture is made possible through communication. And communication has been influenced a lot by cultural characteristics. No matter with what culture, the common truth is that communication reshapes culture and culture also reshapes communication. One defined theory of communication theory is communication accommodation theory. Communication Accommodation Theory has been defined as the theoretical view of examining the underlying motivations and results of what occurs when two people are changing their styles of communication. Theorists of communication accommodation are for the point that through communication, people are able to find ways of accommodating or adjusting to completely new lifestyles.
 

Spectacle is what is exhibited to display, which could be any of unusual and worthy of particular notice, a distinguished scenery and alike. Spectacle is much more than a collection of different images, instead, images mediated the social relationship between people. Something that can be seen especially a piece of impressive natural scenery, a performance or exhibition on a large scale and a some sorts of very bad behaviours. The word of spectacle conjures images of luxury exhibition and performance as well as images of negativeness such as violence and atrocity.
 

Next, power means the ability or capacity to act, which is considered to be potential and eternal, meanwhile, power may refer to the faculty of executing something. The power of influence by the media can affect the development of new stories. For example, the British expects Taylor Documentary was influenced by press media on the British team's fortunes at the cost of 17 billion francs. The face of being remembered or remembrance which are dedicated to the parents' memories.
 

Third, memory is the people who keep the knowledge of thoughts in the previous period, and memory helps increase the positiveness with which one person is able to remember and the confidence to recall the past things. Besides, memory includes social memory, collective memory and external memory. The face of being remembered or remembrance which are dedicated to the parents' memories.
 

3.0 Analysis of the controversial problems

3.1 The controversial issues about the wedding

Countries which have the Queen to be the leader of nation seem to be paying less attention than the United States did, which had a long and difficult time in fighting against the monarchy. It is believed by some observers that the main difference lies in the different meaning of the royal wedding to different people, for common wealth people, the royal wedding is no more than a offshoot of politics, while for the British, it means tax money at their work, for other countries such as the U.S., it is equal to an entertainment spectacle for the whole country at ease with celebrities and unearned wealth.
 

The issue of protocol in the wedding is caused by the controversy concerning about inviting royals from remote and poor democratic countries in Saudi Arabia and Bahrain. The issue created just expected controversy that it should have. According to the protocol, they are supposed to be invited, however, there will be a lot of controversy following inviting those people, which might be not worth. According to Peter Carty, the problem is just an issue of protocol. And the organizers of the wedding is in a dilemma, if the organizers of the royal wedding didn't invite leaders of state from not democratic countries, there would be rarely any leaders at the wedding.
 

The tainting of the royal family, the scandals, corruptions which have influenced the system for many years. According to some people, the royal family don't always keep their good name, their members are not too smart and Duke of York has caused controversy that he is not a very intelligent individual who was attached to the scandals was in his poor choice of his business. Greed is also noticed, they are somehow with the best education possible persons while they are not bright individuals.
 

As is known, Kate comes from a normal middle class and working class family, who have buried their life in living for their own money, building up their own business. However, Kate Middleton is not the only person to be upward social mobility, and survey shows every seven in ten Brits are identified as middle class. Royal wedding did cause some controversy over the background and upbringing of Kate. However, Kate's parents are multi-millionaires, who set up their company and provided mail-order services. However, it is still under debate that wedding between royal family and middle class family brings more advantages or disadvantages. And because of the special royal family, Kate is supposed to breed, and this is her obligation.
 

3.2 The effects of Power, Spectacle and memory

Power

Power means the ability or capacity to act, which is considered to be potential and eternal, meanwhile, power may refer to the faculty of executing something. The power of influence by the media can affect the development of new stories. For example, the British expects Taylor Documentary was influenced by press media on the British team's fortunes at the cost of 17 billion francs. The face of being remembered or remembrance which are dedicated to the parents' memories. Media power is basically symbolic and persuading, in a way, media power has the potential of having a control over the minds viewers or readers to some extent. However, the influence is not direct to people's action, the ultimate purpose of the practicing of power. In following aspects such as knowledge, intentions, beliefs and plans are influenced, besides, under the condition of other sources of information, mind control through media could not be complete.



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