英国国际供应链管理作业:The major challenges of adopting E-commerce in t

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E-commerce has become a mainstream business model nowadays and in the future (Li and Ku, 2018). Especially in the retail industry, e-commerce is being used more and more widely. However, it cannot be overlooked that e-commerce has brought great convenience and possible benefits to retail companies, it also brought many challenges to retail companies.
First, the ease of use and advanced nature of information technology used by e-commerce gives consumers more power, but at the same time, companies also encounter great challenges when using these technologies, such as server problems, and dynamic IP address, data privacy and security issues, logistics management, seller registration and inventory accounting, they are all huge challenges for e-commerce companies (Zhang, Du, Wang and Wang, 2018). Retailing companies operating e-commerce require various data management systems, such as point of sale (POS), enterprise resource planning (ERP) and customer relationship management (CRM). These systems have huge differences in architecture, deployment, and use; this means that for retail enterprises, a lot of resource costs (cost, time, labor) are used in setting in the systems.
Second, although e-commerce brings benefits to consumers' shopping efficiency and convenience, there are still a lot of deficiencies in the shopping experience (Wu and Lin, 2018). Especially in the purchase of the category of 3C products, apparel products, and seafood products, it is difficult for consumers to obtain necessary shopping experience through purchasing these products through e-commerce. Therefore, it is difficult for consumers to make purchase decisions in purchasing these products, even they purchase these kinds of goods through e-commerce, the return rate of these products is much higher than the return rate of these products purchased through physical stores, which undoubtedly greatly increases the operating costs of the retail companies.
Third, in the context of e-commerce, retail companies and consumers communicate through the Internet and computers. How do companies convince consumers to shop, how to obtain consumer trust, and how to avoid various moral hazards in e-commerce transactions when they are not in direct contact, how to maintain a long-term cooperative relationship between companies and customers, and how to increase customer loyalty are all very big issues. In the context of physical stores, these problems can be solved because the enterprises and consumers communicate directly and consumers can see the physical objects. However, in the context of e-commerce, these problems are not well resolved.
Finally, the successful application of e-commerce to the retail industry depends on whether a retail enterprise itself meets consumer needs in terms of management and technology. It also depends on external factors, such as whether the e-commerce platform can bring the enterprises sufficient consumers, whether third-party payment agencies can provide safe and efficient payment services, whether logistics companies can provide fast, reliable courier services. Finding a right partner is also an important challenge for retail companies that use e-commerce.
Li, C. Y. and Ku, Y. C. (2018). The power of a thumbs-up: Will e-commerce switch to social commerce? Information & Management, 55(3), 340-357. 
Wu, P. J. and Lin, K. C. (2018). Unstructured big data analytics for retrieving e-commerce logistics knowledge. Telematics and Informatics, 35(1), 237-244.
Zhang, B., Du, Z., Wang, B. and Wang, Z. (2018). Motivation and challenges for e-commerce in e-waste recycling under “Big data” context: a perspective from household willingness in China. Technological Forecasting and Social Change, 12(4), 11-20.