指导essay：电子商务管理与经济学

Components
Problem/opportunity
This could refer to business, organisational, social or technical aspects. However, remember that these dimensions are normally linked; in other words, what appears to be a technical problem, with a technical solution, may have considerable social, business or organisational implications. The problem should be both interesting and relevant to the overall syllabus of IS.477.
Context
You must consider a particular (type of) organisation, economic sector, country (or region), etc.
Literature review
You need to set the problem within the specific literature. From this review a gap or conflict in the literature should emerge that can form the basis for your research question.
Theory/Conceptual framework
Whatever topic you choose, there must be a section that describes the theory/conceptual framework chosen. You should justify your choice (with reference to the problem) and show how you will operationalise the theory/framework.
Research design
Here you should describe and justify the research methodology and the outline design (e.g. for interviews: Which (type of) organisations? Which people? Which interview themes?)
Discussion - Expectations and risks
What do you expect to emerge from the research? What are the risks (of the research going wrong)? (e.g. problems in gaining access to a specific company) How would you reduce/mitigate those risks? In a sense, these are the strengths and weaknesses of the combination of theory, context, and research design chosen.
 Conclusion
Summary and final message.