Assignment 3(Business Environment, Marketing, Human Resource

Assignment 3
Hardcopy hand-in + Digital Copy to be uploaded under Assignments on Breo by mid-day Friday 26th February
指导Assignment 3 Overview
You are to produce an individual report of between 2750 and 3000 words on ‘The impact that the 2012 Olympic Games could have on an organisation in Bedfordshire and what the organisation will need to do in preparation for the Games’.

The report is to focus on three particular business elements of your choice, for example:
Business Environment,
Marketing,
Human Resources
Operations
Finance

It should be based on documentary evidence/research generated for the presentations as well as other material you feel is relevant.

The report must have stated objectives and be presented in report format.
Assessment Criteria
Use of report format
Objectives clearly stated
Evidence of appropriate research/documentation used
Clear communication of ideas, facts, opinions and arguments within the report.
Summary and conclusions drawn in relation to stated objectives.
Clearly written and well presented.

Business Environment
External Macro-Environment – PESTLE

External Micro-Environment – Porter’s 5 Forces

Internal Environment

External and Internal Analysis can be summarised by a SWOT analysis
Operations
How may your company’s operations be classified? Does it produce products or services or both?
Which of the 5 performance objectives will it have to focus on? And why?
Will capacity and inventory need to be increased?

Finance
What are the main fixed and variable costs of your company?
How will the Olympics affect these?
Will investment be required? Will this pay for itself?
What are the main risks?
How would the company also perform under a pessimistic scenario and an optimistic scenario?

Marketing
Will the company need to market itself?
Will it need to do any research?
What is its target market?
What types of marketing communication methods are available and which ones may most effectively reach its target market?
What types of products/services may it require for the Olympics http://www.ukassignment.org/dxassignment/2012/0228/19290.html ?

指导essay Human Resources
Will the Olympics cause the company to either expand its operations, or do something different such that it will either require more staff or new skills?