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Term Paper assignments指导要求
General Topic or Category:Tourism Hospitality Event management
Topic:Hotels’ Current Development And Management Development Trend
Length:5000 words
Harvard referencing system
不少于20个reference
Term paper (写成report格式)
Term Paper Assignments指导范文格式模板
An Analysis of the Hotels’ Current Development
And Management Development Trend
Table of Contents
1. Executive summary. 3
2. Introduction. 4
3. Analysis of the hotels’ current development trend. 5
3.1. Multi-functionalization. 5
3.1.1. Party/ Wedding/ Commercial conference 5
3.1.2. ………………7
3.1.3. Beauty salon 7
3.1.4.……………… 8
3.2. Market-orientated. 8
3.2.1. Tourism and travel industry market 9
3.3. Sustainable development---------Green hotels. 9
3.4. Hotel-intellectualization. 10
3.4.1. Informatization 10
3.4.2.……………… 11
3.5. Branding. 11
3.6. Facing intensive competition. 12
4. Discussion of the hotels’ current management development trend. 13
4.1. Build up a solid relationship with business partners. 13
4.1.1. Travel agencies 13
4.2. Constructing organizational culture for branding. 15
4.2.1. The name of a hotel 15
4.2.2. ……………… 16
4.2.3. The philosophy of services provided by the hotel 16
4.3. Event management 17
4.3.1. How to deal with an emergency 17
4.3.2. ……………… 19
4.4. Event sponsorship management 20
5. Conclusion. 21
References. 22