香港某大学课程作业 The strategy for Cisco

论文题目：The strategy for Cisco
论文语种：英文
您的研究方向：Strategic Management
是否有数据处理要求：是
您的国家：香港
您的学校背景：普通大学
要求字数：3000
论文用途：mba课程作业
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：The details of the assignment are in the attachment. 1. at least 10 academic sources to enhance your answer 2. Harvard Referencing System 3. Use the chosen literature to explain aspects of the problem and to support your contentions and recommend 4. Structure your report so that each task is addressed in turn. Use appropriate sub-headings to make your work logical and easy to read.ations.

The strategy for Cisco

1.0 Introduction

The management is a combination of art and science, whereas the strategy is an important ribbon to connect the essence of practice and theory (Ansoff & McDonnell, 1990, p.43). This paper aims to take a case study of Cisco to analyze the strategy adopted by Cisco to develop and expand its business market. During the Dotcom boom, Cisco was a leader of the ‘new economy’ in that it manufactured most of the equipment that made the internet work. For a short time it was valued at $550 billion and was the world’s most valuable corporation. It swiftly lost 80% of its market value and for the next decade was regarded as a rather dull network plumber. But by 2009 it was pursuing several new initiatives: increased presence in the server market, consumer electronics, and a smart grid to rival the Internet itself. The research question in this paper is to seek answers for the following questions.

2.0 Rationale of Cisco’s corporate level and business level strategies

3.0 Reason for why Cisco’s organizational structure is critical to its strategy execution

4.0 The competitive advantages of Cisco

5.0 Assessment on the ‘coordinate and cultivate’ approach fits into the strategic process under Mr. Chambers

6.0 View on whether Cisco will avoid the fate of other large companies described by Professor Kanter

7.0 Analysis on the characteristics of John Chamber’s leadership style and evaluation on its appropriateness for companies of smaller sizes and outside the IT sector

8.0 Learning of Cisco case study

9.0 Conclusion

From the discussion of Cisco, it can see that the success is not built in a day, which is based on the constant efforts of the employers and employees. The achievement made by Cisco casts lights to the strategy management of the other companies.

References
Ansoff, H. I., & McDonnell, E. J.,　1990. Implanting strategic management (Vol. 2). New York: Prentice Hall.

Balaban, N., Šereš, L., & Belić, K.,　2010. Performance management support system in the context of strategic management. Strategic Management, Vol.15, No.4, pp.25-35.

David, F. R. ,　2009. Strategic management: Concepts and cases. New York：Pearson Prentice Hall.

Gamble, J. E., Thompson, A. A., & Peteraf, M. A.,　2013. Essentials of strategic management: the quest for competitive advantage. London: McGraw-Hill/Irwin.

Kaplan, R. S., & Norton, D. P. , 1996. Using the balanced scorecard as a strategic management system. Harvard business review, Vol.74, No.1, pp.75-85.

Ketchen, D. J., Ireland, R. D., & Baker, L. T. ,　2013. The Use of Archival Proxies in Strategic Management Studies Castles Made of Sand?.Organizational Research Methods, Vol.16, No.1, pp.32-42.

Pearce, J. A., & Robinson, R. B.,　1997. Strategic management: Formulation, implementation, and control. London: Irwin.

Teece, D. J., Pisano, G., & Shuen, A. ,　1997. Dynamic capabilities and strategic management. Strategic management journal, Vol.18, No.7, pp.509-533.

Thompson, A. A., Strickland, A. J., & Gamble, J. E. , 1998. Strategic   management: Concepts and cases. Irwin/McGraw-Hill.

Thompson, J. L., & Martin, F. ,　2010. Strategic Management: awareness & change. London:CengageBrain

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