Coursework: Project Proposed Title: The Importance of Innova

GROUP 14: Catherine Keating, Eimear O’Donoghue and Wu Yan

Proposed Title: The Importance of Innovation in the present climate

Relevant Seminars
John Noonan, CEO Flahavans
The Development and Launch of the Quick Oat Range

Philip Browne, CEO Irish Rugby Football Union

John Moloney, Group MD Glanbia plc
Managing change in a large diverse organisation

Rational for the Topic
It is becoming increasingly apparent that one of the most important drivers for managers at present is helping their organisations to become more innovative.  Managing innovation is one of the biggest challenges that companies face.  They not only need to come up with new ideas, but they also need to foster a culture that encourages and rewards innovation.  Otherwise, they risk being overtaken by their competitors (Thurm, 2007).

Given the torrid pace of technological and global change, the commoditization of product lines and industries, and the convergence of strategies, companies are literally having to reinvent how they accomplish the all-important task of “inventing the future” (Tucker, 2001). 

The old ways are no longer adequate.  Companies across the board are engaged in exciting ways to reinvent the way they create the future, because “business as usual” has not produced the desired results.he Essay is provided by UK Assignment http://www.ukassignment.org

Innovation is the cornerstone of corporate success and longevity.  While tradition and dong routine things well are important, it is also clear that organisations need to keep reinventing themselves.

Sources of Literature
Thurm, S. (2007), ‘Innovation Awards; Managing Innovation: How to get the most out of your company’s big ideas’, Wall Street Journal, New York, Sep. 24, pg. R.6.

Tucker, R. (2001), ‘Innovation: the new core competency’, Strategy and Leadership, Vol. 29, Iss. 1, pg. 11.

Fohannessen, F., Olaisen, F. and Olsen, B. (1999), ‘Managing and organising innovation in the knowledge economy’, European Journal of Innovation Managemnt, Vol. 2, No. 3, pg. 116-128.he Essay is provided by UK Assignment http://www.ukassignment.org

Wonglimpiyarat, F. (2004), ‘The use of strategies in managing technological innovation’, European Journal of Innovation Management, Vol. 7, No. 3, pg. 229-250.

Ahmed, P. (1998), ‘Culture and climate for innovation’, European Journal of Innovation Management, Vol. 1, No. 1, pg. 30-43.

Ortt, J. and van der Duin, P. (2008), ‘The evolution of innovation management towards contextual innovation’ European Journal of Innovation Management, Vol. 11, No. 4, pg. 522-538.

Expected Learning