指导留学生作业-产品市场调研报告纲要

撰写产品市场分析报告是每个企业营销部门的职责。它反映出该企业在市场上的地位，根据直观市场研究分析，是市场部人员作为产品市场战略调整的指导方针。那么怎么写产品市场分析报告？ 留学生作业网专业提供指导留学生市场营销专业产品分析报告。

Development Study: Chapter Guidelines
Please Note:
1. These notes should be read in conjunction with the suggested writing frame
2. it is suggested that each chapter is structured with an introduction, main body and summary / conclusion

Chapter 1 Introduction

Introduction
• Outline the nature of the research problem or question
• Explain why you chose this topic and why it is relevant
• Make it clear what the actual purpose of this research will be

Context /Background
• Give a detailed description of the context of the study and any relevant background (including historical, if appropriate)
• Provide the reader with enough detail to understand what your study is about
• Avoid any unnecessary or irrelevant material
• 怎么写产品市场分析报告？Emphasise any particular or unusual aspect of the research that you intend to focus on (perhaps because you think it is important or because it interests you).

Aims
• List three or four things that you hope to achieve or find out with this research
• Make your aims clear, concise and realistic

Methodology
• Outline your research approaches, strategies and methods
• Identify the target group for your data collection

Summary
• Identify 4 or 5 key points about your study
• Give a brief overview of how the study will be structured
• Introduce the next chapter

examine the physical, intellectual and emotional relationship between users and product

1. choose two comparable produce (say, two phones or two cars or chair). One should be an example physical relationship between user and product , the other an example of a poor or negative physical relationship

2. choose a second, different pair of comparable products and repeat the exercise, but this time , focus on the intellectual relationship. Show in what ways one is clear to understand and operate and in what ways the other is confusing or problematic

3. choose a third pair; one good example of a strong emotional bond between user and product ; the other an example of a product that disappoints and is quickly dumped by the user.

Use illustrations, diagrams and user surveys to explore and communicate these themes

Include

-introduction and appraisal of product pairs
-怎么写产品市场分析报告？#p#分页标题#e#show clearly, in each case, how the positive example outperforms the negative
-canvas user opinions of each item and record the results as evidence
-use first hand research of each product; use it ,touch it ,see it
-use press reviews of each product
-in each case, reflect on how the poor example could be modified and improved
-conclusion