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Telegram：ukassignment021 英国指导COURSEWORK之关于全球营销的essay-Global Marketing essay指导
Notes for Global Marketing Coursework
Check on availability of data before choosing product/service
Recommend product rather than service
Recommend SME not MNC
Search Mintel/Keynote to help select suitable UK based product
Then search Global Market Information and Marketline
You are looking for
Country PEST
Market PEST
Competitor Analysis
Market Appraisal includes Size Growth Shares Trends Buying Behaviour
Then you can consider a market entry plan...
If you are an overseas student who is treating the UK market as an overseas market then search Global Market Information/Marketline first followed by Mintel/Keynote
Above databases are available at There are plenty of other databases....see textbook and also seeBirmingham City Business School
Department of Business and Marketing
Global Marketing Term 1 2010/11
Drawing on your understanding of global marketing topics, you are required to produce a report of no more than 3000 words to fulfill the following brief.
http://www.ukassignment.org/daixiecoursework/yingguocourseworkdaixie/Prepare an outline marketing plan for a UK based product or service for an overseas market. The product or service must not be currently available in the selected market.
Overseas students may treat the UK as an overseas market and base the plan on a product or service which is not currently available in the UK.
Hand in Date: Fri 7/ 12/ 2010
Assessment Guidelines
1. Justification of selected product or service 5%
2. Evaluation of selected country and market 30%
3. Suitability of proposals 40%
4. Presentation of report / referencing 10%
5. Overall impression especially understanding of global marketing concepts and techniques 15%
英国指导COURSEWORK之关于全球营销的essay-Global Marketing essay指导
1 The choice of product or service and country must be agreed in advance with me.
2 It is anticipated that the assignment can be completed from public sources information (eg annual reports, press reports, web-sites, promotional literature). If you wish to contact any organisation, then my explicit prior permission must be obtained.Steve MacKay Module Co-ordinator Room G400
Tel 0121 331 5247 #p#分页标题#e#