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Business Assignment格式范文:Characteristics of Franchising Systems

论文价格: 免费 时间:2023-11-25 10:47:33 来源:www.ukassignment.org 作者:留学作业网

Business Assignment格式范文-特许经营制度的特点。本文是一篇留学生Business方向的Assignment格式范文。主要内容是讲述特许经营是一种分配商品和服务的可行方法,通过其对建立新企业和创造就业的贡献,可以对经济发展产生积极影响。本篇assignment认为分销网络可以扩大,而无需借贷资金或筹集额外的股权融资。为特许经营做准备需要一些资金,但一般来说,特许经营商将提供资金,因为他们将为自己的门店提供资金。一个人可以使用全面的商业包装开始经营,包括一个既定的商品名称和企业形象,一个经过验证的产品或服务,以及特许人建立的商誉的好处。以下内容就是这篇Business Assignment格式范文,供参考。

 Assignment格式范文

DEFINITION OF FRANCHISING 特许经营的定义

Franchising is a viable method of distributing goods and services which can have a positive influence on economic development by its contribution to the establishment of new businesses and job creation. (By Martin Mendelsohn,2004, p.1,The Guide to Franchising).

The distribution networks can be expanded without having to borrow funds or raise additional equity finance. Some capital will be required to prepare for franchising but in general the franchisees will supply the capital as they will fund their own outlets. (By Gideon Nieman, 1998,p.8,)

One can start in business with the use of comprehensive business package consisting of an established trade name and corporate image, a proven product or service, and the benefit of the goodwill that has been built up up by the franchisor. (By Gideon Nieman,1998, p.9,the franchise option-how to franchise your business).

Disadvantages for franchisees 加盟商的劣势

Loss of independence: one of the most serious disadvantages of becoming a franchisee is loss of independence. If you want to make all your own decisions, franchising may be the wrong choice. Franchise systems are structured in such a way that the franchisor sets many of the rules; the franchisee is required to operate the business according to the franchisor’s manuals and procedures.

失去独立性:成为特许经营商最严重的缺点之一是失去独立性。如果你想自己做所有的决定,特许经营可能是错误的选择。特许经营体系的结构使得特许人制定了许多规则;被特许人必须按照特许人的手册和程序经营业务。

Over-dependence on the system: loss of independence , if taken to extremes, leads to a further disadvantage: over dependence on the franchise system. When franchisees rely totally on the system for their success, their over-dependence can cause problems. Franchisees have to balance system restrictions with their personal ability to manage their own businesses. For example, when a franchisee depends on national advertising exclusively and does not invest in local marketing , she is short changing her business by relying too greatly on what the franchisor is bringing to the party. (By Michael Seid, Dave Thomas, 2007,p.42, Franchising for dummies)

对制度的过度依赖:失去独立性,如果走到极端,会导致进一步的劣势:对特许经营制度的过度依存。当加盟商完全依赖系统来获得成功时,他们的过度依赖可能会引发问题。特许经营商必须在系统限制和个人经营能力之间取得平衡。例如,当一位特许经营商完全依赖全国性广告,而不投资于当地营销时,她过于依赖特许经营商为派对带来的东西,从而导致业务转型不足。

Common characteristics of franchise systems that reflect different types of exploration and exploitation 反映不同类型勘探和开发的特许经营制度的共同特征

The positioning of the system in the market 制度在市场中的定位

The degree of hardness of the system 制度的硬度

The system’s entrepreneurial orientation 制度的创业导向

The room for strategic participation of franchisees in the system 特许经营商在制度中的战略参与空间

The system’s growth objectives ( by Josef Windsperger, Gérard Cliquet, George Hendrikse, Mika Tuunanen, 2012, P.194, economic and management of franchising networks).体系的增长目标

Several limitations of franchise relationships as a specific form of alliance in which both franchisor and franchisee are intelligent partners that interact and adjust to each other through time. The franchise relationship is often seen as a static, top down relationship in which the focus is on efficiency-aspects, such as monitoring and control of franchisees. However, it is argued here franchise systems and the relationships within them have to deal with paradox of exploitation and exploration in organisational adaptation.  Exploitation includes aspects such as refinement, choice, production, efficiency, selection, implementation and execution. Exploration includes issues such as search, variation, risk-taking,experimentation, play,flexibility, discovery and innovation. Arguably, firms must try to find an appropriate balance betyween exploitation and exploration in order to survive and prosper in their environment.Â( by Josef Windsperger, Gérard Cliquet, George Hendrikse, Mika Tuunanen, 2012, P.194).

本篇assignment提出特许经营关系作为一种特定的联盟形式的几个局限性,在这种联盟中,特许人和被特许人都是聪明的合作伙伴,可以随着时间的推移相互互动和调整。特许经营关系通常被视为一种静态的自上而下的关系,其重点是效率方面,例如对特许经营者的监督和控制。然而,这里有人认为,特许经营系统及其内部的关系必须处理组织适应中的剥削和探索悖论。剥削包括细化、选择、生产、效率、选择、实施和执行等方面。探索包括搜索、变异、冒险、实验、游戏、灵活性、发现和创新等问题。可以说,企业必须努力在开采和勘探之间找到适当的平衡,才能在其环境中生存和繁荣。本站提供各国各专业assignment格式范文以及assignment写作辅导,如有需要可咨询本平台。


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