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Case Study案例范文-Nike战略管理。本文是一篇留学生作业Case Study写作范文，这项作业是关于分析我们自己的个性和行为，并专注于发展行为，这将有助于构建成为一名高效战略管理者所需的不同特征。我们将“耐克”作为一个组织，在Case Study中，我们将专注于成为特定组织的战略经理所需的不同特质。这项任务将重点关注不同的技能和特质，这些技能和特质将有助于个人培养其管理和领导技能，这些技能对个人在组织中的成功至关重要。下面就请参考这篇留学生作业Case Study范文。  Introduction:引言
This assignment is about analyzing our own personality and behavior and focusing on developing the behavior which will help in building different characteristics that are needed to become an efficient strategic manager. We have taken ‘Nike’ as the organization, where we will focus on different traits that are required to be developed in person to be a strategic manager for the particular organization. This assignment will bring into focus different skills and traits that will help an individual to build his managerial as well as leadership skills that are important for the success of an individual in an organization.
LO1: Be able to identify personal skills to achieve strategic ambitions 能够识别个人技能以实现战略目标
Analyse the strategic direction of the organisation 分析组织的战略方向
Nike Inc. is world’s leading company in sports industry. The company was established in the year 1968 in the state of Oregon. It is one of the leading players in sports footwear, apparel, equipments and accessory products. Nike, the name of the company is taken on the name of the Greek Goddess of Victory. With its strong marketing strategy, Nike Inc. has been successful in stretching its reach globally. Nike has followed the innovative strategy and has captured the market by introducing different athletic brands such as Nike Air, Max Air, Zoom Air, Nike Golf, Nike Pro, Nike +, Air Jordan, Nike Skateboarding and Nike Shox. The company operates in over 170 countries globally with company operates retail outlets, and independent distributors and licensee. The principle activity of the company is design, development and worldwide marketing of its products which includes sports footwear, apparel, equipment and accessories. The company produces its footwear and apparel products outside United States, whereas the sports equipments are manufactured in United States as well as other parts of the world.
耐克股份有限公司是世界领先的体育产业公司。该公司于1968年在俄勒冈州成立。它是运动鞋类、服装、设备和配件产品的领先企业之一。耐克，公司名称取自希腊胜利女神的名字。凭借其强大的营销战略，耐克股份有限公司成功地在全球范围内扩大了影响力。Nike遵循创新战略，通过推出不同的运动品牌，如Nike Air、Max Air、Zoom Air、Nike Golf、Nike Pro、Nike+、Air Jordan、Nike Skateboard和Nike Shox，占领了市场。该公司在全球170多个国家开展业务，经营零售店、独立分销商和被许可方。公司的主要活动是设计、开发和全球营销其产品，包括运动鞋、服装、设备和配件。该公司在美国境外生产鞋类和服装产品，而运动器材在美国和世界其他地区生产。
With its highly recognized slogan “Just do it” and its distinguish swoosh logo (representing the wing of Greek goddess NIKE), Nike has been successful in building up a strong brand image which successfully captures maximum sports market and sponsors different athletes and sports teams around the world and has evolved into one of the biggest multinational corporation in sports industry.
凭借其备受认可的口号“Just do it”和独特的swoosh标志（代表希腊女神NIKE的翅膀），耐克成功地树立了强大的品牌形象，成功地抓住了最大的体育市场，赞助了世界各地的不同运动员和运动队，并已发展成为体育行业最大的跨国公司之一。
The strategic objective of Nike is to hold its position as the market leader in sports footwear sector with a strong focus on innovation, research and development. Company works on authenticity, honesty, athletic, competitiveness, performance and teamwork. These are the strategic objectives which the company follows so as to have a competitive edge in the market.
耐克的战略目标是保持其作为运动鞋行业市场领导者的地位，并将重点放在创新、研发上。公司注重真实、诚实、运动、竞争力、绩效和团队合作。这些都是公司为了在市场上具有竞争优势而遵循的战略目标。
Evaluate the strategic skills required of the leader to achieve the strategic ambitions 评估领导者实现战略抱负所需的战略技能
Nike operates in highly competitive environment and needs to have a strong focus on innovation, research and development. To operate in highly competitive and a multinational organization it is very important to have strong communication skills, analytical skills, leadership skills, time management skills, problem solving skills and negotiation skills.
耐克在竞争激烈的环境中运营，需要高度重视创新、研发。要在竞争激烈的跨国组织中运营，必须具备较强的沟通能力、分析能力、领导能力、时间管理能力、解决问题能力和谈判能力。
Communication Skills: Communication is the base of an organization. It is one the most important skills which focuses on meeting the personal as well as organizational goals, it is one of the biggest driver which focuses on stimulating the behavior of an individual in an organization. It is very important for a manager to have effective communication skills as it helps in driving and motivating the employee’s behavior. It also helps in effectively expressing the feelings and emotion of the employee and the manager which helps in creating a bonding between the manager and the employee.
沟通技巧：沟通是组织的基础。它是一种最重要的技能，专注于实现个人和组织目标，是一种最大的驱动力，专注于激励组织中的个人行为。对于经理来说，拥有有效的沟通技巧非常重要，因为这有助于推动和激励员工的行为。它也有助于有效地表达员工和经理的感情和情绪，这有助于在经理和员工之间建立联系。
Leadership Skills: Leadership is one of the most important aspect of an organization without leadership the organizational performance is minimal as it helps in increasing the efficiency and the working of the employees in the organization. It helps in influencing the people. ‘Leadership can be termed as an interpersonal process that involves attempts to influence other people in attaining organizational goals’ (Hitt, 2009). Leaders help the employees and other members of the organization to focus on achieving the set goals and objectives of the organization. Leaders help in guiding and motivating their subordinates or followers to work on a certain perspective which helps in attaining productive results.
领导力技能：领导力是一个没有领导力的组织最重要的方面之一，组织绩效是最低的，因为它有助于提高组织中员工的效率和工作。它有助于影响人们。”领导力可以被称为一种人际交往过程，包括试图影响他人实现组织目标。领导者帮助员工和组织的其他成员专注于实现组织的既定目标。领导者有助于引导和激励下属或追随者从某种角度工作，这有助于取得富有成效的结果。
Negotiation Skill: Being in a multinational organization it is very important for an manager to have negotiation skill as it is a skill that is needed on day to day working within the organization as well as personal working. It is important for a manager to have efficient negotiation skills so as to settle different arguments and conflicts in the organization. For being an efficient negotiator it is important for a manager to be open mindedpro active, empathic, good communicator, friendly, and intuitive.
谈判技巧：在跨国组织中，经理拥有谈判技巧非常重要，因为这是组织内日常工作和个人工作所需要的技能。管理者必须具备有效的谈判技巧，以便解决组织中的不同争论和冲突。作为一名高效的谈判者，管理者必须思想开放、积极主动、富有同理心、善于沟通、友好和直觉。
Problem Solving Skills: It is important for a strategic manager to have strong analytical and problem solving skill as the manager encounters different challenges in their day to day working where their analytical skill and problem solving skill playa a crucial rule which helps in achieving the organizational goals and objectives.
解决问题的技能：对于战略经理来说，拥有强大的分析和解决问题的能力是很重要的，因为经理在日常工作中遇到了不同的挑战，他们的分析能力和解决问题能力是帮助实现组织目标和目的的关键规则。
Time Management: Time Management is very important tool which helps in developing the personality of the person. It basically refers to the skills, and techniques which help in managing the time in respect to accomplish the set goals and objectives. An effective time management is helpful in many ways such as effective time management helps in reducing stress and anxiety, builds a sense of achievement, helps in increasing the energy, helps in increasing productivity, helps in reducing avoidance, helps in building up the confidence. Time never stays for anyone. So time can only be managed, it cannot be controlled replaced or recreated.
时间管理：时间管理是一个非常重要的工具，有助于培养一个人的个性。它基本上是指帮助管理时间以实现既定目标的技能和技巧。有效的时间管理在很多方面都是有帮助的，例如有效的时间控制有助于减少压力和焦虑，建立成就感，有助于增加精力，有助提高生产力，有助减少回避，有助建立信心。时间从不为任何人停留。因此，时间只能被管理，不能被控制、替换或重新创建。
Assess the relationship between existing, required and future skills to achieve the strategic ambitions
To achieve the strategic goals and objectives the strategic manager needs to have strong skills in respect to manage the team and their working. The manager needs to have strong analytical skills and technical skills which will help in nurturing innovation in the organization. The strategic manger needs have a strong focus on authenticity, honesty, athletic, competitiveness, performance and teamwork skills which are the pillars of Nike so as to focus on achieving the strategic objectives and goals of the organization. The manager needs to have strong leadership skills so as to achieve the strategic goals and objectives of the organization.
评估现有技能、所需技能和未来技能之间的关系，以实现战略目标
为了实现战略目标，战略经理需要具备管理团队及其工作的强大技能。经理需要具备强大的分析能力和技术技能，这将有助于培养组织的创新能力。战略经理需要非常注重真实性、诚实性、运动性、竞争力、绩效和团队合作能力，这些都是Nike的支柱，以便专注于实现组织的战略目标和目标。经理需要具备强大的领导能力，以实现组织的战略目标和目标。
LO2. Be able to manage personal leadership development to support achievement of strategic ambitions 能够管理个人领导力发展，以支持实现战略目标
2.1 Discuss the opportunities to support leadership development 讨论支持领导力发展的机会
Nike is the organization which has a strong focus on research and development, for this the organization gives a strong focus to training and development of the employees. The organization strongly focuses on innovation, the employees are motivated to do different experiments in an innovative measure. The CEO of the company has focused on reorganizing the company into different units that are categorized in different particular sports. Mark Parker says, “a conscious decision to sharpen each piece of the business so we’re not some big fat dumb company,”. He has put strong emphasis in new global market and have made a strong emphasis on the nations like China and Japan because they are nations on low cost production, the CEO of Nike strongly focuses on eliminating the middle management and restructured the organization by down turning. This has helped in increasing the leadership skills within the organization. Nike also has an Innovation Kitchen, which is a think tank where all the designers work on their creativity and enhance their skills. ‘The Kitchen is a free-range creative playpen, with every type of tool, material, machine, toy, instrument, software, game, and inspirational image at the ready.’ (McGrit, 2010). Kitchen is one of the most secured place in the organization where not all the employees are allowed to enter the organization. The organization focuses on open communication so as to facilitate innovation in the organization. He wants all his employees to share all their thoughts and imagination so as to build innovative company. These are different perspectives which help in developing leadership skills within the organization. The organization also urges the managers to work innovatively by collaborating themselves on different perspectives by focusing on nature, animal and building so as to inspire the employees in the organization to work innovatively and effectively.
耐克是一个非常注重研发的组织，因此，该组织非常注重员工的培训和发展。该组织强烈关注创新，员工被激励以创新措施进行不同的实验。该公司的首席执行官专注于将公司重组为不同的部门，这些部门被归类于不同的特定运动项目。马克·帕克表示，“一个有意识的决定，要把每一块业务都做得更好，这样我们就不会成为一家大胖子公司了”。他非常重视新的全球市场，并非常重视中国和日本等国家，因为它们都是低成本生产的国家，耐克首席执行官非常注重消除中层管理层，并通过裁员重组组织。这有助于提高组织内的领导技能。耐克还有一个创新厨房，这是一个智囊团，所有设计师都在这里发挥创意，提高技能厨房是一个免费的创意游戏棚，各种类型的工具、材料、机器、玩具、仪器、软件、游戏和鼓舞人心的形象都准备就绪。厨房是组织中最安全的地方之一，并非所有员工都被允许进入组织。该组织注重开放式沟通，以促进组织创新。他希望所有员工分享他们的想法和想象力，以建立创新型公司。这些不同的观点有助于培养组织内的领导技能。该组织还敦促管理者通过关注自然、动物和建筑，从不同的角度进行协作，以创新的方式工作，从而激励组织中的员工以创新和有效的方式工作。
2.2 Construct a personal development plan to direct leadership development 制定个人发展计划，指导领导力发展
For having effective leadership skills it is very important to work on different skills which help in enhancing the leadership qualities that are required in the organization. Nike being an organization which focuses on innovation, being creative is one of the most important perspective that is required for an efficient strategic manager, as creativity helps in building up new ideas for developing new products and will also help in facilitating the creativity within the organization. For facilitating a high creative perspective it is important for a manager to work on five P model of creativity i.e. Passion, Persistence, Persuasion, Playfulness and Positivity.
为了拥有有效的领导技能，学习不同的技能非常重要，这些技能有助于提高组织所需的领导素质。耐克是一家专注于创新的组织，创造力是一名高效的战略经理所需要的最重要的视角之一，因为创造力有助于为开发新产品建立新想法，也有助于促进组织内的创造力。为了促进高创造性的观点，管理者必须建立五个P型的创造力模型，即激情、坚持、说服力、游戏性和积极性。
It is important to have innovative thinking as well as strong visionary goals which will help in building a positive environment in the organization. For being an efficient manager it is important to have strong communication skill which will help in facilitating communication where employees share the problem with subordinates as a group, and together, they generate and evaluate alternatives and attempt to reach consensus on a solution. The manager needs to develop skills which include drive, the desire to lead, honesty/integrity, self-confidence, cognitive ability and knowledge of the business. It helps in enhancing the performance of the employees. The efficient strategic manager needs to be characterized by high Self-confidence, strong vision, ability to articulate the vision (speaking ability), strong convictions about the vision, highly creative and innovative, perceived as agents of change and Environmental Sensitivity (threats, opportunities). An efficient manager needs to have enhanced time management and stress management skills which will help in increasing the efficiency of the managers and will help them in building different leadership skills which will help the employees and subordinates to work on different organizational goals and objectives.
重要的是要有创新思维和强烈的远见目标，这将有助于在组织中营造积极的环境。作为一名高效的管理者，重要的是要有强大的沟通技巧，这将有助于促进员工与下属之间的沟通，员工将问题作为一个团队来解决，他们一起制定和评估备选方案，并试图就解决方案达成共识。经理需要培养包括动力、领导欲望、诚实/正直、自信、认知能力和业务知识在内的技能。它有助于提高员工的绩效。高效的战略经理需要具备高度的自信心、强烈的愿景、清晰表达愿景的能力（演讲能力）、对愿景的坚定信念、高度的创造力和创新能力、被视为变革和环境敏感性（威胁、机遇）的推动者。一个高效的管理者需要具有增强的时间管理和压力管理技能，这将有助于提高管理者的效率，并有助于他们建立不同的领导技能，从而帮助员工和下属实现不同的组织目标和目标。
2.3 Devise an implementation process for the development plan 设计开发计划的实施流程
Improvement of skills:技能提升
Time Management: For being an efficient strategic manager it is important for a manager to work efficiently on given time. It is important for a manager to set their priorities and work according to the set proprieties so that they are able to finish up the most important thing at the first stage and are able to manage the time effectively and efficiently. There are different techniques which help in setting the priorities such as ABC analysis, Pareto analysis, POSEC method, these methods helps in prioritizing different tasks by Organizing, Streamlining, Economizing and Contributing. With the help of these techniques the manager are able to manage their time effectively and also manage their meeting efficiently. With a strong focus on time management the manager will not work under stress and pressure and will have ample time to work on enhancing their creativity and building up new ideas for development of new products focusing on enhancing creativity and skills which will help the manager to achieve the set targets and goals.
时间管理：对于一个高效的战略管理者来说，在给定的时间内高效地工作是很重要的。对于管理者来说，重要的是要确定他们的优先事项，并按照既定的礼仪进行工作，这样他们才能在第一阶段完成最重要的事情，并能够有效和高效地管理时间。有不同的技术有助于确定优先级，如ABC分析、帕累托分析、POSEC方法，这些方法有助于通过组织、精简、节约和贡献来确定不同任务的优先级。在这些技术的帮助下，经理能够有效地管理他们的时间，也能有效地管理会议。通过对时间管理的高度关注，经理将不会在压力和压力下工作，并将有充足的时间致力于提高他们的创造力和建立新的产品开发思路，重点是提高创造力和技能，这将有助于经理实现既定的目标和目标。
Stress Management:Working under a multinational organization creates stress. There are several techniques which help in managing stress, one of the most important being Yoga, yoga is one of the best exercise which helps in attaining mental peace. It helps in developing different skills and controlling different stress situation as a person is at mental ease when he does yoga.
压力管理：在跨国公司工作会产生压力。有几种技巧有助于管理压力，其中最重要的是瑜伽，瑜伽是有助于获得心理平静的最佳运动之一。它有助于培养不同的技能和控制不同的压力，因为当一个人做瑜伽时，他会精神放松。
Eating healthy food is also important to minimize stress, healthy food helps in giving proper health to the person and he is able to work efficiently as healthy body helps in removing stress.
吃健康的食物对于减少压力也很重要，健康的食物有助于给人以适当的健康，他能够有效地工作，因为健康的身体有助于消除压力。
Sports activities are also one of the important ways through which stress can be minimized, one can indulge himself in indoor or outdoor sports activity, it helps in relaxing the mind of an individual which in turn helps in increasing the mind power.
体育活动也是将压力降到最低的重要方式之一，一个人可以沉迷于室内或室外的体育活动，它有助于放松个人的思想，进而有助于提高思维能力。
Communication Skills: It is very important for a manager or leader to possess. They need to have strong communication skills so as to facilitate different information through different levels of the organization. To have strong communicator one need to be a good listener and believe in whatever he communicates. One should be clear in what he is communicating to the other person.
沟通技巧：对于经理或领导者来说，拥有沟通技巧非常重要。他们需要有很强的沟通能力，以便通过组织的不同层次促进不同的信息。要有强大的沟通能力，一个人需要成为一个好的倾听者，并相信他所传达的一切。一个人应该清楚自己在和对方交流什么。
Problem solving: to become a good problem solver, a person needs to be creative and innovative in every work he does, he must work on developing practical solutions so as to facilitate proper problem solving, Different strategies and methods must be used to solve problems pertaining to different areas.
解决问题：要成为一个好的问题解决者，一个人需要在他所做的每一项工作中都具有创造性和创新性，他必须致力于制定切实可行的解决方案，以促进正确的问题解决。必须使用不同的策略和方法来解决不同领域的问题。
LO3. Be able to evaluate the effectiveness of the leadership development plan 能够评估领导力发展计划的有效性
With a strong focus on enhancing the skills, the manager will be able to develop several skills which will help in enhancing the skills of the strategic manager. With adoption of the leadership development plan the manger will be able to build on Inspirational leadership quality with a strong focus on vision for the future, self awareness and empathy. The manager will also able to build on the traits of charismatic leaders, with the improvement on his communication skills, with enhancing and working on the communication skills the manager will be able to clearly communicate with the employees and maintain their enthusiastic and excitement level with a display of high level of self confidence and self esteem. With working on time management skills the manager will be able to adopt cost efficient and cost effective measures with a strong focus on increasing the productivity of the organization. The manager will focus on developing the skills of people by motivating them to accomplish their goals. The manager will focus on building the organization culture and environment that will help in building a strong and friendly environment. With enhancement on communication skill the manager will also focus on displaying participative leadership. The manager will focus on assigning their subordinates new tasks and involving them in new tasks enhances the performance of the subordinate. This will also help in enhancing the skills of the subordinates.
随着对提高技能的强烈关注，经理将能够发展一些技能，这将有助于提高战略经理的技能。通过领导力发展计划，经理将能够建立激励型领导力素质，并将重点放在对未来的愿景、自我意识和同理心上。经理还将能够培养有魅力的领导者的特质，随着其沟通技能的提高，通过加强和提高沟通技能，经理将能够与员工清晰地沟通，保持他们的热情和兴奋水平，表现出高度的自信和自尊。有了时间管理技能，经理将能够采取成本效益和成本效益措施，并将重点放在提高组织的生产力上。经理将通过激励员工实现目标，重点培养员工的技能。经理将专注于建立组织文化和环境，这将有助于建立一个强大而友好的环境。随着沟通技巧的提高，经理也将专注于展示参与式领导。经理将专注于为下属分配新任务，并让他们参与新任务，以提高下属的绩效。这也有助于提高下属的技能。
LO4. Be able to promote a healthy and safe environment that supports a culture of quality 能够促进健康安全的环境，支持质量文化
4.1 Assess the impact of corporate and individual health and safety responsibilities on the organisation 评估公司和个人健康与安全责任对组织的影响
Nike considers sustainability as one of the most essential part for the success of the organization. ‘Today, the corporate responsibility approach has evolved from focusing on risk management, philanthropy and compliance to one that utilizes natural focus on innovation to transition NIKE, Inc. into a business that is more sustainable, by which it mean that it brings people, planet and profits into balance for lasting success.’ (Corporate Social Responsibility report’ 2009).
耐克认为可持续发展是组织成功的最重要的部分之一。”如今，企业责任方法已从专注于风险管理、慈善事业和合规发展到利用自然专注于创新的方式，将耐克股份有限公司转变为更具可持续性的企业，这意味着它将人、地球和利润平衡起来，以获得持久的成功。”
Nike focuses on delivering innovative products in sustainable way. It focuses on recognizing the sustainability that routes to future profitability. With the increasing globalization and new demands across the market, according to him the company needs to focus on capturing the maximum market and provide its customers innovative and customized products. According to Mark Parker, the company needs to work innovatively which is possible only when the organization is able to succeed in a world where natural and human resources are constrained. There are several issues that will impact the business and the preferences of the consumer market, these issues concern the change in climate, depletion of natural resources, peaking oil prices and growth in population. The company focuses on working on the grounds in which it can survive in the changing conditions. With these changes around the world and economy, there will be potential effect to labor forces, working conditions, communities, development, youth, sport, supply chains, products and more.
Nike专注于以可持续的方式提供创新产品。它着重于认识到未来盈利的可持续性。他表示，随着全球化的不断发展和市场的新需求，公司需要专注于抓住最大的市场，为客户提供创新和定制的产品。据马克·帕克表示，公司需要创新工作，只有当公司能够在自然资源和人力资源受限的世界中取得成功时，这才有可能。有几个问题将影响商业和消费市场的偏好，这些问题涉及气候变化、自然资源枯竭、油价峰值和人口增长。该公司专注于在不断变化的环境中生存的基础上工作。随着世界各地和经济的这些变化，将对劳动力、工作条件、社区、发展、青年、体育、供应链、产品等产生潜在影响。
The company has built up a new strategy to focus on the coming future. It has built a new model and shift to sustainable business and innovation. ‘The vision for SB&I is to enable NIKE, Inc. and our consumers to thrive in a sustainable economy, one where people, planet and profit are in balance. To do this, the company will:
Innovate to deliver enterprise-level sustainability solutions.
Integrate sustainability into the heart of the NIKE, Inc. business model.
Mobilize key constituents (civil society, employees, consumers, government and industry) to partner in scaling solutions.’ (Corporate Social Responsibility Report, 2009).
该公司制定了一项新战略，以关注未来。它建立了一个新的模式，并转向可持续的商业和创新SB&I的愿景是让耐克股份有限公司和我们的消费者在一个可持续的经济中茁壮成长，一个人、地球和利润平衡的经济。为此，公司将：
创新以提供企业级可持续发展解决方案。
将可持续性融入NIKE，股份有限公司商业模式的核心。
动员关键组成部分（公民社会、员工、消费者、政府和行业）在扩展解决方案中合作。”
The company focuses on designing products that are fully closed-loop: products produced using the fewest possible materials, designed for easy disassembly and capable of being recycled into new products or safely returned to nature at the end of their life. The company focuses on innovating its manufacturing, production, recapturing, recycling ad reusing. Nike focuses on building “innovation lab” focuses on delivering enterprise and industry level sustainability solutions.
该公司专注于设计完全闭环的产品：使用尽可能少的材料生产的产品，设计为易于拆卸，能够回收成新产品或在生命结束时安全返回大自然。该公司专注于创新其制造、生产、回收、回收和再利用。耐克专注于打造“创新实验室”，致力于提供企业级和行业级的可持续发展解决方案。
The company focuses on integrating corporate social responsibility to its organization on whole. This will help in upstream decision making and integrated sustainable thinking.
公司专注于将企业社会责任整合到整个组织中。这将有助于上游决策和综合可持续思维。
The company has taken several efforts to improve the working conditions across its supply chain. This can be done through influencing policies in respect to improving the working conditions and encouraging collaboration between society, industry and government.
Nike focuses n achieving sustainability across all its horizons of its operations. Nike has incorporated several steps so as to bring sustainable change in the working condition and for the workers of footwear, apparel and equipment industry.
该公司已经采取了几项措施来改善整个供应链的工作条件。这可以通过影响有关改善工作条件和鼓励社会、行业和政府之间合作的政策来实现。
耐克专注于在其所有运营范围内实现可持续发展。耐克已经采取了几项措施，以便为鞋类、服装和设备行业的工人带来工作条件的可持续变化。
4.2 Estimate an organisational culture of quality on the achievement of strategic ambitions 评估实现战略目标的组织质量文化
Leadership and organizational culture are the most important part of an organization which helps in improving the efficiency and productivity of the organization. Organization culture can be termed as the set of values, and the beliefs that are shared by the individuals working in the organization whereas organizational climate is the environment of the organization, it affects the structure, performance and responsibility of the employees in an organization. It is oriented towards behavioral approach, which revolves around the creativity, innovation, and safety.
领导力和组织文化是组织最重要的部分，有助于提高组织的效率和生产力。组织文化可以被称为在组织中工作的个人所共有的一套价值观和信念，而组织氛围是组织的环境，它影响着组织中员工的结构、绩效和责任。它面向行为方法，围绕着创造力、创新和安全。
Organizational culture is an element which brings into picture the organization climate and design. Organizational culture is the study of the psychology, attitudes, beliefs, values of an employee working in the organization. It encompasses personal as well as cultural value into consideration. Organizational culture is composed of three layers i.e. material culture which includes the characteristics of products, technology and equipment used in the organization, it basically represents the style of enterprise manager. Material layer is called the foundation layer of the organization. System layer which includes different code of conduct and regulations on which is there in the mind of the employees, it works as the key of the organization. The last layer of the organization is the spiritual culture which is the core of the organizational culture which includes the philosophy, strategy, value orientation, emotion of the employees.
组织文化是一种将组织氛围和设计带入画面的元素。组织文化是对在组织中工作的员工的心理、态度、信念和价值观的研究。它包含了个人和文化价值。组织文化由三层组成，即物质文化，包括组织中使用的产品、技术和设备的特点，它基本上代表了企业管理者的风格。材料层称为组织的基础层。系统层包括员工心中存在的不同行为准则和规定，它是组织的关键。组织的最后一层是精神文化，它是组织文化的核心，包括员工的哲学、战略、价值取向和情感。
Leaders needs to set an example in an organization as being an element of culture, so as to enhance the productivity within the organization. Organization culture fosters an organization to achieve its business goals and objectives. The culture of the organization helps in increasing the efficiency of the organization as well as the employees.The corporate culture of the organization brings out the value and norms of the organization as well as the organizational behavior in respect of technologies, strategies, products and services that are used in the organization. The organizational culture also fosters changes in the organization like downsizing, technological advancement which is important for the growth of the organization.
领导者需要在组织中树立榜样，作为文化的一部分，从而提高组织内的生产力。组织文化促进组织实现其业务目标。组织文化有助于提高组织和员工的效率。组织的企业文化体现了组织的价值和规范，以及在组织中使用的技术、战略、产品和服务方面的组织行为。组织文化也促进了组织的变革，如裁员、技术进步，这对组织的发展至关重要。
Seven dimensions of the organizational culture are “attention to detail, innovation and risk taking, outcome orientation, stability, people orientation, aggressiveness and team orientation”.
组织文化的七个维度是“注重细节、创新和冒险、结果导向、稳定性、以人为本、进取心和团队导向”。
The organizational culture can foster ethics as well unethical issues. Like Enron’s leadership and organizational culture was unethical whereas 3M and apple fosters innovative organizational culture so as to improve its efficiency.Organizational culture of an helps in fostering the behavior of the employees and the future of the organization. Organizational culture helps in team building within the organization. As through the organizational culture helps in fostering creativity, innovation, and sharing of values.Organizational culture has become highly focused to innovation, through technological development and advancement the organizational culture helps in fostering change in the organization which helps in adopting total quality management.
组织文化可以培养道德和不道德问题。就像安然的领导和组织文化是不道德的，而3M和苹果则培养创新的组织文化，以提高效率。组织文化有助于培养员工的行为和组织的未来。组织文化有助于组织内的团队建设。通过组织文化有助于培养创造力、创新和价值观共享。组织文化已高度重视创新，通过技术发展和进步，组织文化有助于促进组织变革，从而有助于采用全面质量管理。
Organizational culture is one of the most important aspect of the organization which helps in fostering development and change in the organization as well as achieving the set strategic objectives and goals of the organization. It is the base of the organization which highly affects the behavior of the employees in the organization. The organizational culture can build positive behavior in an employee as well as negative behavior. It can be said that the growth of the organization highly depends on the organizational culture.
Case Study最终总结出组织文化是组织最重要的方面之一，有助于促进组织的发展和变革，实现组织的既定战略目标和目标。它是组织的基础，高度影响着组织中员工的行为。组织文化可以培养员工的积极行为和消极行为。可以说，组织的成长高度依赖于组织文化。本站提供各国各专业留学生Case Study写作指导服务，如有需要可咨询本平台。
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