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Case Study怎么写？一篇范文教您如果顺利完成Case Study！本文是一篇留学生Case Study案例分析写作格式范文，主要内容是针对斯柯达企业进行研究分析，并回答作业提出的相关问题。 斯柯达能够确定品牌定位是斯柯达在竞争激烈的碎片化市场中的弱势之一，它将品牌定位为低成本或低质量的汽车，这导致斯柯达获得了1.7%的市场份额，因为该公司过去生产的汽车在质量、设计、装配和材料方面的形象不佳，与福特、标致和雷诺等其他竞争对手相比，这导致客户认为大多数消费者的品牌形象不佳。通过考察商业模式，例如通用电气的商业模式，该模式认为商业组织可以通过考察市场中的商业优势（强、中、弱）和该市场的行业吸引力（高、中、低）等因素来决定自身。根据该模型，这意味着斯柯达的业务实力可能较弱，其行业吸引力可能在市场上很强。
INTERNATIONAL BUSINESS CASE STUDY IN SKODA COMPANY SKODA公司国际商业案例研究 What was the key weakness that Skoda was able to identify? 斯柯达能够识别出的关键劣势是什么？ Answer:回答 Skoda able to identify Brand Position was one of the weakness for Skoda in the highly competitive fragmented market by positioning the brand as low budget or low quality vehicles which caused Skoda to get 1.7% of the market share, because the company used to manufacture cars of poor image of quality, design, assembly, and materials, which leaded customers to perceive the brand image as poor image for majority consumers compare to other competitors like Ford, Peugeot, and Renault. By looking business model, example General Electric business model that say business organisation can determine its self by looking factors like Business Strengths (strong or average or weak) in the market and industry attractiveness (high or medium or low) at that market. According to that model that means the Skoda had probably weak business strength and its industry attractiveness was probably strong in the market. The analysis gave clear direction to Skoda that there is need to Partnership with Volkswagen by raising strategic alliance between themselves which leaded the Skoda to change the negative image in the market. Also Skoda management did understood that they need to correct old perceptions by stop being defensive in promotional campaigns and change market message as Skoda owners need to be happy and contented with their cars, Also convincing users that Skoda cars were great to own and drive. 该分析为斯柯达提供了明确的方向，即需要与大众汽车建立合作伙伴关系，提高它们之间的战略联盟，这导致斯柯达改变了市场上的负面形象。斯柯达管理层也明白，他们需要纠正旧观念，停止在促销活动中的防御性行为，并改变市场信息，因为斯柯达车主需要对自己的汽车感到高兴和满意，同时也要让用户相信斯柯达汽车拥有和驾驶都很棒。 What strength did Skoda use to turn its brand weakness into on opportunity?斯柯达利用什么力量将其品牌劣势转化为机遇？ Answer:回答 Skoda researched through asking customers directly and using independent surveyors like JD power survey by testing customer’s feelings through questionnaires .Skoda able to position its brand where there was a gap in the market place against their competitors because competitors they where focusing in product it self. 斯柯达通过直接询问客户和使用独立调查人员（如JD power survey）通过问卷测试客户的感受进行调查。斯柯达能够将其品牌定位在市场与竞争对手之间存在差距的地方，因为竞争对手专注于产品本身。 Skoda partnership with Volkswagen AG helped the Skoda to gain internal strength due to combinations of skills and knowledge in both companies, also the Volkswagen has got good reputation on its business, Page 133 on the case study. 斯柯达与大众汽车公司（Volkswagen AG）的合作关系帮助斯柯达凭借两家公司的技能和知识获得了内部实力，同时大众汽车在其业务上也获得了良好的声誉。 Satisfaction of its customer by business concentrating on owner experience, future strategic development and marketing its brand image through designing to sales, satisfaction of their customer came after producing brand image which has got quality and happy to driver to own that brand, example of Top gear’s 2007 customer satisfaction survey in 152 models viewers voted number one car maker and 2008 Octavia model won auto express driver power best car, Skoda knows 98% of its drivers would recommend Skoda to a friend, page 133 – 134, on the case study. That shows the out come evidence of Skoda over come the weakness and built the strength which leaded to opportunities. 通过专注于车主体验、未来战略发展以及通过设计到销售来营销其品牌形象的业务，客户的满意度来自于品牌形象的产生，品牌形象获得了质量，并为拥有该品牌而感到高兴，Top gear在2007年对152款车型进行的客户满意度调查中，观众票选为第一名汽车制造商，2008年Octavia车型获得了auto express驾驶员动力最佳汽车，斯柯达知道98%的驾驶员会在案例研究中向朋友推荐斯柯达，第133–134页。这表明斯柯达克服了弱点，建立了带来机遇的实力。 Advantage through technology also was best strength for Skoda by using focusing strategy, as Michael Porter model of Competitive Advantage (cost leadership, focused low cost, differentiation, focused differentiation) Skoda adopted the strategy of focused differentiation in niche market, organisation can adopt a strategy to compete against other competitors, technology made Skoda to over come weakness and gain strength to opportunity by differentiate in unique selling proposition through human touch designed of its brand car engines and focused on customer experience. 通过技术实现的优势也是斯柯达采用聚焦战略的最佳优势，因为迈克尔·波特的竞争优势模型（成本领先、聚焦低成本、差异化、聚焦差异化）斯柯达在利基市场采用了聚焦差异化战略，组织可以采用一种战略与其他竞争对手竞争，斯柯达通过其品牌汽车发动机的人性化设计和注重客户体验，在独特的销售主张中脱颖而出，这项技术使斯柯达克服了弱点，并赢得了机会。 How has Skoda strategically addressed external threats? 斯柯达如何从战略上应对外部威胁？ Answer:回答 After careful analysis Skoda able to addressed external threats. One, Skoda UK was able to ensure that its messages were powerful enough for customers to hear within such a crowded and competitive environment my using slogan of “the manufacturer of happy drivers” so they can able to maintain the market share. Skoda able to produced strong range of product in the UK and globally such as; Skoda fabia sold as basic but quality car, Skoda superb as more luxurious and up market appeal, the Skoda Octavia as estate provides a family with a fun drive but also a great big boot, all these brand were UK market segments. Page 135 on the case study. 经过仔细分析，斯柯达能够应对外部威胁。首先，斯柯达英国能够确保其信息足够强大，让客户能够在如此拥挤和竞争激烈的环境中听到我使用的口号“快乐驾驶者的制造商”，这样他们就能保持市场份额。斯柯达能够在英国和全球生产大量产品，如：斯柯达fabia作为基本但高品质的汽车销售，斯柯达精湛的豪华和高端市场吸引力，斯柯达Octavia作为庄园为一个家庭提供了有趣的驾驶乐趣，但也提供了一个伟大的大靴子，所有这些品牌都是英国市场细分市场。 Pricing, Skoda priced all brands according to model range that means Skoda looking to satisfy their customers according to different groups within the main stream of the car market, Also combination of competitive pricing and brand range gave advantage to overcome the threats of other competitors. 定价方面，斯柯达根据车型范围对所有品牌进行定价，这意味着斯柯达希望根据汽车市场主流中的不同群体来满足客户的需求。此外，竞争性定价和品牌范围的结合有利于克服其他竞争对手的威胁。 EU Legal and Environmental regulations made Skoda able to addressed the threats by using the advantage of technology to produce products which are environmental friendly at every stage of their life cycle. By producing Skoda products which they can recycle as much as possible and through identification of their parts which are marked quick and easy when the car taken apart, Using latest most environmentally friendly manufacturing technologies and facilities available, example use of lead free and water based colours to paint areas to protect against corrosion, By designing processes that will cut fuel consumption and emissions in petrol and diesel engines. Using lighter parts to make vehicles as aerodynamic as possible to use less energy. By designing cars with lower noise levels and improved sound quality, Pg 135 on the case study. 欧盟法律和环境法规使斯柯达能够利用技术优势生产在其生命周期的每个阶段都环保的产品，从而应对这些威胁。通过生产可尽可能回收的斯柯达产品，并通过识别在汽车拆卸时快速方便标记的零件，使用最新的环保制造技术和可用设施，例如使用无铅和水基颜料对区域进行喷漆，以防腐蚀，通过设计流程，减少汽油和柴油发动机的燃油消耗和排放。使用更轻的部件使车辆尽可能符合空气动力学，从而减少能耗。通过设计具有较低噪音水平和改善音质的汽车。 What in your view are the important benefits of using a SWOT analysis?您认为使用SWOT分析的重要好处是什么？ Answer:回答 SWOT identify Superiority of organisation in the market place, swot helps organisation to know how best it is in the market place by looking example the brand image of the company in the market against other competitor’s brands. SWOT确定了组织在市场上的优势，SWOT帮助组织通过对比其他竞争对手的品牌，了解公司在市场中的品牌形象，从而了解自己在市场上有多出色。 Also SWOT help to determine Staff expertise, loyalty and commitment in the organisation. Example pg133 first paragraph, Skoda management they were looking a foreign partner so company management can gain expertise in Cars manufacture. SWOT还有助于确定员工在组织中的专业知识、忠诚度和承诺。斯柯达管理层他们正在寻找外国合作伙伴，以便公司管理层获得汽车制造方面的专业知识。 SWOT help to build good reputation for service or quality, as in case study Skoda build strength by design cars with their own experience and brand image, pg 134. SWOT有助于在服务或质量方面建立良好的声誉，正如案例研究中斯柯达通过利用自己的经验和品牌形象设计汽车来增强实力。 SWOT also helps to guide organisation in future strategic development which will bring advantage to organisation. SWOT也有助于指导组织未来的战略发展，这将为组织带来优势。 Technology adoption, helps organisation to change it operation by gaining advantage through technology which can reduce costs or improve production. 技术采用，帮助组织通过技术获得优势来改变运营，从而降低成本或提高生产。 Helps to give gap idea within market when organisation wants to position a product or services in the new market. 当组织想要在新市场中定位产品或服务时，有助于在市场中提供差距概念。 Helps to understand customer needs by looking their perception on company’s product and if product or services the company supplies to them are well get satisfied. Example on the case study of JD Power survey and Top Gear explained how management of Skoda identified their strength of customer satisfaction to the market place, Pg 133. Helps to understand competitive activity, by looking other competitors in the business environment. 通过查看客户对公司产品的看法，以及公司向他们提供的产品或服务是否令人满意，帮助他们了解客户的需求。JD Power调查和Top Gear的案例研究示例说明了斯柯达的管理层如何确定其对市场的客户满意度。通过观察商业环境中的其他竞争对手，有助于了解竞争活动。 Helps organisation able to respond for changes in government regulations or legislation, example in the case study Skoda able to respond to EU legal and environmental regulations by producing products that are environmentally friendly at every stage of their life. Also help to determine supply demand, example shortage of raw materials. 帮助组织应对政府法规或立法的变化，例如，在案例研究中，斯柯达能够通过生产在其生命的每个阶段都环保的产品来应对欧盟法律和环境法规。也有助于确定供应需求，例如原材料短缺。本站提供各国各专业Case Study写作指导服务，如有需要可咨询本平台。 |
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