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Individual assignment project (1/3)
Identify a single entrepreneur who you think is a ‘responsible entrepreneur’
Recommend NOT the big names – Anita Roddick, Richard Branson, Muhammed Yunnus
You are encouraged to look to your own country/culture
Remember, responsibility can take many forms eg.
product/service
management style,
environmentally friendly,
religious,
private/public/charity/voluntary sector/ family business and/or social enterprise.
Employment generation
Social inclusion etc etc
Very brief introduction to the person, describing them and their work (250-500 words)
Use the topics we have covered as a guide for your analysis. you do not have to apply every aspect. It is up to you to pick the most relevant ones. However, 1,2 & 3 are expected in all cases.
Introduction to Responsible Entrepreneurship
Business ethics theory
Corporate Social Responsibility & stakeholder theory
Climate Change, Eco-preneurship and innovation
Philanthropic Entrepreneurs & Social Entrepreneurship
Ethics in Small and Medium Sized Enterprises, & Family Businesses
The Policy Context for Responsible Entrepreneurship.
Fair Trade & Supply Chains
Poverty alleviation and microfinance
Conclusion (approx 250-500 words) on the WIDER IMPLICATIONS of your analysis beyond the individual entrepreneur you have studied.
Technical issues:
3000-3500 words. Pictures and illustrations welcome, but the content of the written work is the most important aspect by far.
A PR, glossy overview is inadequate. Try to take a balanced, dispassionate approach. No one is perfect, each entrepreneur will have strengths and weaknesses, you need to acknowledge these.
You MUST do additional reading. You cannot rely only on the lecture slides. http://www.ukassignment.org/dxassignment/2012/0319/19333.html There are many recommendations on Moodle. These should be your minimum extra reading.
If you need to draw on your work in other courses, that is great, just acknowledge your sources.
If you are able to draw on the contributions of the additional speakers that have been available this term (or any others you have seen), that would be a strength. Acknowledge your source.
If you have the opportunity to do some primary research (e.g. interview the entrepreneur or someone who knows them, this is welcome but is not a requirement). Again, be clear about the source of any data you have.
Some of your sources will not be peer reviewed. Take great care to acknowledge the type of medium you are drawing on and how that might influence the accounts of the person you are reading about
Referencing MUST be followed according to the student handbook
All sources MUST be clearly given, you will get credit for acknowledging your sources
Write as well as you can in English, but it MUST be your own words.
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