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Coursework写作范文:Marketing Concepts in Small Businesses

论文价格: 免费 时间:2023-10-18 12:51:19 来源:www.ukassignment.org 作者:留学作业网

Coursework写作范文-小企业的营销理念。本文是一篇留学生Coursework写作格式范文,主要内容是讲述组织必须确保他们考虑到所有当前和潜在客户的项目和管理需求。有了具体的最终目标,他们可能需要扩大他们提供的商品的范围。本篇Coursework从作业给出的案例该组织获得的信息中可以看到,在客户可能想在菜单上找到的额外项目中,混合蔬菜和素食爱好者晚餐通常很普遍。下面就一起来看一下这篇Coursework写作范文的具体内容。

Coursework写作范文

Define N & M’s objectives in terms of:根据以下方面确定N&M的目标

•Product/services 产品/服务

The organization must ensure that they take into account the item and administration needs of all their current and potential clients. With a specific end goal to do this, they may need to expand the scope of the items they offer. For instance, from the information got by the organization it can be seen that of extra items clients might want to find in the menu, servings of mixed greens and veggie lover dinners are generally prevalent.

•Generate New customers 产生新客户

So as to produce new clients, the organization must guarantee that they keep both the quality and incentive for cash calculates mind. It is imperative to get the most elevated quality fixings that still take into consideration the items to be sold at sensible costs so the client gets their incentive for cash.

为了产生新的客户,组织必须保证他们牢记现金计算的质量和动机。必须获得最高质量的固定件,同时考虑到以合理成本出售的物品,这样客户才能获得现金奖励。

•Develop and maintain loyal customers 发展和维护忠诚的客户

To create reliability among clients, the organization can offer the client a rebate through a devotion program. For instance, a devotion card that gets stamped each time a client makes a buy from N and M, and on the tenth visit they get a rebate/extra/or free item. Thusly a client will probably continue returning and stay faithful to the organization.

为了在客户中创造可靠性,该组织可以通过忠诚度计划向客户提供回扣。例如,每次客户从N和M购买时,都会在一张奉献卡上盖章,在第十次访问时,他们会获得回扣/额外/或免费物品。因此,客户可能会继续返回并对组织保持忠诚。

•Maintaining image 维护形象

To keep up picture of the organization, it is essential that each client is served by greatly very much carried on staff who give the best client benefit at all circumstances. Another critical element is quality control of the sustenance so that each time a client requests an item it is precisely the same as far as the way it looks and tastes.

为了保持组织的形象,至关重要的是,每个客户都要有非常优秀的员工为其服务,他们在任何情况下都能为客户带来最佳利益。另一个关键因素是对食物的质量控制,这样每当客户请求一件物品时,它的外观和味道都是完全一样的。

•Providing Information 提供信息

It is critical that clients are furnished with all the data important to help them choose what nourishment items would be best for them at a given time. For example, the menu can have a short and brief portrayal that educates the client of the real fixings utilized as a part of the item.

至关重要的是,向客户提供所有重要的数据,以帮助他们在特定时间选择最适合自己的营养项目。例如,菜单可以有一个简短的描述,告诉客户作为项目一部分使用的真实固定件。

•Needs 需求

As the most devoured items in N&M are pizzas and burgers, N&M ought to ensure that they increment the assortment in these items offered to stay aware of the client needs.

由于N&M最受欢迎的商品是披萨和汉堡,N&M应该确保增加这些商品的种类,以了解客户的需求。

•Demands 要求

The clients of N&M have certain requests that need to fulfilled. The most famous of these requests are veggie lover dinners and halal items.

N&M的客户有一些需要满足的要求。这些要求中最著名的是素食爱好者的晚餐和清真食品。

•Market 市场

It is essential to guarantee an organization recognizes what showcase it is contending in and who its rivals are. For this situation, N&M’s rivals are all the fast food eateries that are thought to be top picks of N&M clients. These incorporate Burge King, McDonalds, Wendy’s, Pizza Hut, Dominoes, KFC, and so forth.

至关重要的是,要确保一个组织认识到自己在竞争什么样的展示以及竞争对手是谁。在这种情况下,N&M的竞争对手都是被认为是N&M客户首选的快餐店。其中包括Burge King、McDonalds、Wendy’s、Pizza Hut、Dominoes、KFC等等。

•Marketing blend 营销融合

To guarantee a decent advertising blend arrange, N&M must ensure that they conform the 4 components of value, place, item, and advancement such that an ideal level of benefit is acquired.

为了保证一个体面的广告组合安排,N&M必须确保它们符合价值、地点、项目和进步这四个组成部分,从而获得理想的利益水平。

•Promotion 促销

The organization must choose a viable method for advancing its items and administrations to its client to produce the best outcomes. The most well-known methods for advancing incorporate TV ads, print media, and radio promotions.

组织必须选择一种可行的方法,向客户推进其项目和管理,以产生最佳结果。最著名的推广方法包括电视广告、印刷媒体和广播宣传。

•Public relations 公共关系

It is an imperative part to keep up the relations with clients as organization depends on client and with the assistance of good connection they will append more clients towards them. This will expand the goodwill of organization.

保持与客户的关系是必不可少的,因为组织依赖于客户,在良好的联系的帮助下,他们会为客户增加更多的客户。这将扩大组织的商誉。

•Service 服务

Giving clients great client administration is imperative for N&M as this guarantee clients are very fulfilled and regardless of the possibility that they are not, through great correspondence with the client, the staff and organization can discover what more should be possible keeping in mind the end goal to fulfil their clients.

为客户提供良好的客户管理对N&M来说至关重要,因为这保证了客户非常满意,无论他们是否满意,通过与客户的良好沟通,员工和组织都可以发现还有什么可能,同时牢记实现客户的最终目标。

•Advertising 广告

As examined above, publicizing is a compelling method for making clients mindful of the items and administrations accessible at N&M. However, before approaching publicizing, it must be clear and carefully conceived to guarantee that the correct type of promoting is utilized so that the correct target gathering of people is tended to.

如上所述,宣传是一种令人信服的方法,可以让客户注意到N&M可以访问的项目和管理。然而,在进行宣传之前,必须明确并仔细考虑,以确保使用正确的宣传类型,从而倾向于正确的人群目标聚集。

•Radio 广播

Points of interest: As such a large number of individuals are continually going to and from spots in their vehicles nowadays, and there is so much activity, individuals are continually tuning in to the radio. Another favourable position is that radio are a considerable measure quicker in thee making rather than TV plugs.

兴趣点:现在有这么多人不断地往返于他们车上的地点,而且有这么多活动,所以人们不断地收听广播。另一个有利的立场是,在电子制造中,收音机比电视插头更快。

Burdens: Everyone has diverse tastes in what they like to tune in to on the radio and this implies there is much an excessive number of channels to choose which channels you wish to publicize on. Another drawback would be that it is barely noticeable or overlook what you hear on the radio instead of something like print media which you can remove and keep with you.

负担:每个人对自己喜欢在广播中收听的内容都有不同的品味,这意味着有太多的频道可以选择你想在哪些频道上进行宣传。另一个缺点是,你在广播中听到的内容几乎不引人注意或被忽视,而不是你可以删除并保留的印刷媒体。

•Television 电视

Focal points: Television ads can strongly affect shoppers using both alluring visuals and sound. Another preferred standpoint is that TV’s are available in for all intents and purposes each family at any rate and thus an expansive gathering of people is focused on.

焦点:电视广告可以通过诱人的视觉和声音强烈影响购物者。另一个首选的观点是,电视可以用于每个家庭的所有意图和目的,因此人们关注的是广泛的聚会。

Detriments: Commercials can be greatly costly. Additionally, when individuals are watching something on TV, they as a rule enjoy a reprieve or change the station to perceive what else is on when there is a promoting on which restricts the adequacy of Television publicizing.

危害:商业广告的成本可能非常高。此外,当个人在电视上观看节目时,他们通常会享受缓刑,或者在有限制电视宣传充分性的宣传时,改变电视台来感知其他节目。

•Print media commercials 印刷媒体广告

Points of interest: Unlike the above types of promoting, print media takes into account a static way to deal with catch the shoppers consideration. Leaflets can be planned by the organization and can be significantly more cost productive than setting an ad in an article.

兴趣点:与上述类型的促销不同,平面媒体考虑了一种静态的方式来处理吸引购物者的问题。传单可以由组织规划,而且比在文章中设置广告更具成本效益。

Impediments: Print media as leaflets and handouts in post boxes might be dismissed as simply being garbage mail or mess and henceforth the advert can without much of a stretch be over looked. Print media in magazines and papers do require a ton of time and arranging before being completed.

障碍:作为传单和邮箱里的传单的印刷媒体可能会被视为垃圾邮件或混乱而不予理会,因此广告可以毫不夸张地被过度浏览。杂志和报纸上的印刷媒体在完成之前确实需要大量的时间和安排。

•Print media articles 印刷媒体文章

Focal points: Advertisements in the nearby daily paper can help target buyers in a specific geological region. Likewise, this type of promoting is more appropriate for an organization like N&M as the client can remove and keep the commercial with them for future reference.

焦点:附近日报上的广告可以帮助特定地质区域的目标买家。同样,这种类型的推广更适合像N&M这样的组织,因为客户可以删除并保留商业广告,以备将来参考。

Impediments: This can be a considerable measure costlier than different types of print media. Likewise, notices in articles can be not entirely obvious.

障碍:这可能比不同类型的印刷媒体成本更高。同样,文章中的通知也可能并不完全显而易见。

•Brochures 宣传册

Focal points: Brochures can be made through a DIY strategy in which you can modify them to your correct needs and spare expenses. Another favourable position would be that pamphlets can be disseminated to potential buyers by staff individuals around the ranges that are destined to pull in clients.

重点:小册子可以通过DIY策略制作,您可以根据自己的正确需求和备用费用对其进行修改。另一个有利的立场是,员工可以在预定吸引客户的范围内向潜在买家分发小册子。

Inconveniences: It might be harder to disperse these out to shoppers in a bigger territory and focus on a bigger gathering of people. Likewise, if excessively numerous handouts are printed and not all have been circulated then you will be screwed over thanks to overabundance promoting material which thusly is recently expanding your expenses.

不便之处:可能更难将这些东西分散到更大地区的购物者手中,并将注意力集中在更大的人群上。同样,如果印刷了过多的讲义,但并不是所有的讲义都分发出去了,那么你就会因为过多的宣传材料而陷入困境,而这些材料最近扩大了你的开支。

•Telemarketing:电话营销

Points of interest: Through telemarketing the organization can connect with more extensive geological range. Likewise, this is a less expensive shape to make such a great amount of progress in publicizing.

兴趣点:通过电话营销,组织可以与更广泛的地质范围联系起来。同样,这是一个成本较低的形状,可以在宣传方面取得如此大的进展。

Weaknesses: Not perfect for an eatery to publicize through this strategy as it is normally used to offer more unmistakable items and not perishable sorts, for example, sustenance. Additionally, telemarketing is typically taken a gander at as an aggravation in purchaser eyes and subsequently it is a large portion of the circumstances very few deals are really made.

劣势:餐馆通过这种策略进行宣传并不完美,因为它通常用于提供更明确无误的食物,而不是易腐的食物,例如食物。此外,在购买者眼中,电话营销通常被视为一种恶化,随后在很大一部分情况下,很少有交易真正达成。

•Public relations 公共关系

Favourable circumstances: If organization make a decent connection with client then they will append more clients so it is increment the goodwill of organization. It makes a decent bond with clients so clients will come back again so it builds the benefit of organization.

有利的环境:如果组织与客户建立了良好的联系,那么他们会增加更多的客户,从而增加组织的商誉。它与客户建立了良好的关系,这样客户就会再次回来,从而为组织带来好处。

Inconveniences: Sometimes individuals abuse the connection with organization as purchasing items using a credit card and after that the credit turn out to be awful obligations for organization.

不便之处:有时个人滥用与组织的联系,用信用卡购买物品,之后信用就变成了组织的可怕义务。

The intended interest group for halal items are for the most part individuals from Arab plunge. Then again, Kiwi’s favour plate of mixed greens suppers and smoothies. In any case, veggie dinners are most well-known with the Indian people group.

清真食品的意向兴趣群体在很大程度上是来自阿拉伯的。再说一遍,Kiwi最喜欢的一盘混合蔬菜晚餐和奶昔。无论如何,素食晚餐在印度人群体中最为知名。

• Product and Service – The items offered by N&M incorporate wraps, burgers, pizza, sandwiches, rice garnishes, and sushi.

产品和服务–N&M提供的商品包括包装、汉堡、披萨、三明治、米饭装饰和寿司。

• Pricing -The evaluating elements can be controlled by researching a medium between those that are profoundly fulfilled and disappointed. Evaluating would be viewed as perfect and sensible for exceedingly fulfilled clients while disappointed clients will probably incline toward better costs.

定价-可以通过研究那些深感满足和失望的因素之间的媒介来控制评估因素。对于极度满足的客户来说,评估将被视为完美和明智的,而失望的客户可能会倾向于更高的成本。

• Promotions – Brochures and handouts can be utilized to advance the items gave by the organization.

促销–可以使用小册子和讲义来宣传组织提供的项目。

• Distributions Strategies – They have to set their market close to the grounds, schools and universities so the purchasers don’t feel trouble to get eating outlets.

分销策略——他们必须将市场设置在靠近场地、学校和大学的地方,这样购买者就不会觉得很难找到餐饮店。

Auxiliary data to begin a business organization need to gather data so they can gather data through online sites like business.com,stats.com, this data depends on government data.

启动商业组织的辅助数据需要收集数据,以便他们可以通过business.com、stats.com等在线网站收集数据,这些数据取决于政府数据。

Essential data – Some organizations gather data as all alone premise like individual studies, perceptions, and necessities of the client.

基本数据——一些组织将数据收集为单独的前提,如客户的个人研究、感知和必需品。

The organization’s rivals incorporate other fast food eateries where N&M’s clients want to go and these incorporate Burger King, Mc Donald’s, Wendy’s, Burger Fuel, Dominoes, KFC, Pizza Hut, and so forth. This is on the grounds that these organizations offer fundamentally the same as nourishment items as N&M at costs that are in rivalry with N&M.

该组织的竞争对手在N&M客户想要去的地方开设了其他快餐店,其中包括汉堡王、麦当劳、温蒂、汉堡王燃料、多米诺骨牌、肯德基、必胜客等。这是基于这些组织提供与N&M基本相同的营养项目,成本与N&M竞争。

Cultural – This component impacts client conduct as specific societies have impediments with respect to what they can and can’t eat. For instance, Indian clients are more averse to eat meat items while Arab clients will like to eat just halal items.

文化——这一部分影响客户的行为,因为特定的社会在他们能吃什么和不能吃什么方面存在障碍。例如,印度客户更不喜欢吃肉,而阿拉伯客户则只喜欢吃清真食品。

Social – This element will impact client conduct and sustenance decisions relying upon whether they are eating exclusively or in gatherings. For instance, if a client comes alone then he may choose to purchase a burger while a gathering of clients that meet up will probably arrange a pizza.

社交——这一因素将影响客户的行为和维持生计的决定,取决于他们是只吃还是在聚会中。例如,如果一个客户单独来,他可能会选择购买汉堡,而一群见面的客户可能会安排披萨。

Financial – This variable will affect what a client chooses to eat contingent upon what it can manage. For instance, working experts will probably purchase costly nourishment items and/or purchase more items while contrasted with universal understudies who will be unable to bear to purchase more than item per visit.

财务——这个变量会影响客户选择吃什么,取决于它能管理什么。例如,在职专家可能会购买昂贵的营养物品和/或购买更多的物品,而与之形成鲜明对比的是,普遍的研究不足者将无法忍受每次访问购买超过一件的物品。

Administrative – This component will affect shopper conduct as it will figure out if the customer chooses to eat in N&M. For instance, if the organization is issued with an A review well-being and security declaration, then this will positively affect pulling in buyers while the inverse would be valid if the organization was issued with a lower review.

管理——这一部分将影响购物者的行为,因为它将决定顾客是否选择在农贸市场用餐。例如,如果该组织获得了A审查福利和安全声明,那么这将对吸引买家产生积极影响,而如果该组织的审查较低,则相反的情况将有效。

Mechanical – This variable affects buyer conduct as innovation has turned out to be so mainstream these days. Using on the web sites, the client can audit the menu in advance and choose what they need to buy while additionally make correlations with other contending organizations and she where they can get the most incentive for their cash.

机械——这一变量影响买家的行为,因为创新已经成为当今的主流。通过在网站上使用,客户可以提前审核菜单,选择他们需要购买的东西,同时与其他竞争组织和她建立联系,在那里他们可以获得最大的现金激励。

Statistic – This variable will affect client choices relying upon what classification is being taken a gander at. For instance, on the off chance that we investigate age we can see that individuals over the age of 17 lean toward the expansion of servings of mixed greens and smoothies as it has a tendency to propose that as individuals get more seasoned they have a tendency to wind up distinctly more wellbeing cognizant.

统计–此变量将影响客户的选择,这取决于正在进行的分类。例如,在我们调查年龄的偶然性上,我们可以看到,17岁以上的人倾向于增加混合绿色蔬菜和奶昔的份量,因为有一种趋势认为,随着个人变得更加老练,他们最终会明显更加了解健康。

Aggressive – Considering rivalry is exceptionally basic as this drives customer decision and expands purchaser control. For instance, if client’s have the alternative to browse a wide range of spots to eat out, this decreases the conviction that the client will come to N&M and subsequently it is essential that the organization guarantee that they complete techniques that will build the client fascination towards N&M.

积极性——考虑竞争是非常基本的,因为这会推动客户决策并扩大买家控制。例如,如果客户可以选择浏览各种各样的地点外出就餐,这就降低了客户会来N&M的信心,因此,组织必须保证他们完成了能让客户对N&M着迷的技术。

Focal points – The primary preferred standpoint is a relative favourable position as it manages the value component. As N&M is a little separate organization they don’t have any direction over where they are to source their fixings and different supplies from and consequently can check out purchase products from less expensive providers which thusly can be found in their end deal costs for its customers.

焦点——主要的首选立场是在管理价值组成部分时处于相对有利的位置。由于N&M是一个有点独立的组织,他们对从哪里采购固定件和不同的供应没有任何指导,因此可以从价格较低的供应商那里购买产品,这可以在他们为客户提供的最终交易成本中找到。

The second favourable position would be a respectful preferred standpoint as it manages the items offered by N&M. As the organization is not confined to the formulas gave by higher administration like other contending establishment chains, N&M can trial and test diverse items and formulas to suit client tastes.    

第二个有利的立场是,在管理N&M提供的项目时,尊重他人。由于该组织不像其他竞争企业链那样局限于上级管理部门提供的配方,N&M可以尝试和测试各种项目和配方,以满足客户的口味。

Drawbacks – The principal disservice would be that in light of the fact that N&M is a little sustenance business and single operations it might think that its harder to elevate its business to a more extensive group of onlookers when contrasted with the contending establishment chains as it would be costlier.

缺点——主要的伤害是,鉴于N&M是一家小规模的维持业务和单一业务,与竞争激烈的连锁企业相比,它可能会认为更难将其业务提升到更广泛的旁观者群体,因为这会更昂贵。

The adjustments in business procedures and administrations conveyance which would upgrade showcasing of the operation are by including more items and administrations which they request to added to menu and by including most loved outlet.

商业程序和行政管理方面的调整将升级运营展示,包括他们要求添加到菜单中的更多项目和行政管理,以及包括最受欢迎的门店。

The apparent needs of clients for existing items and administrations, for example, pizzas, burgers, sandwiches as to keep up their clients they have to include items and administrations which they need to include like for Indian understudies, nourishment market ought to give veggie suppers and to Filipino frozen yogurt ought to be added to menu.

客户对现有项目和管理的明显需求,例如,披萨、汉堡、三明治,为了留住客户,他们必须包括他们需要包括的项目和管理,比如对于印度学生,营养市场应该提供蔬菜晚餐,菲律宾冷冻酸奶应该添加到菜单中。

For accomplishing the coveted results, they run the different sorts of studies like are clients fulfilled, ethnicity, age, sexual orientation and so on besides general fulfilment with N&M items is essential and need to include the items that clients might want to added to menu.

为了实现令人垂涎的结果,他们进行了不同类型的研究,如客户是否满意、种族、年龄、性取向等。此外,对N&M项目的总体满意度是必不可少的,需要包括客户可能想添加到菜单中的项目。

In the information gathered by N&M it can be seen that the genuine needs of the clients fluctuate from individual to individual contingent upon what ethnicity they have a place with. For instance, for the Arab clients it is crucial that the organization bring some halal sustenance into their item blend to guarantee that they don’t lose these clients later on. The same could be said for Indian clients and their inclination for vegan suppers.

从N&M收集的信息中可以看出,客户的真实需求因种族而异。例如,对于阿拉伯客户来说,该组织在他们的食物混合物中加入一些清真食品至关重要,以确保他们以后不会失去这些客户。印度客户和他们对素食晚餐的偏好也是如此。

From the market examination transmitted I have found that the clients of N&M originate from a scope of various regions of the world and diverse societies which all have contrasting sustenance needs. Through the overview directed, N&M could get some answers concerning the perspectives their clients hold with respect to the nature of the items, regardless of whether they were getting an incentive for their cash, and furthermore what extra items customers wished to see on the menu. The examination additionally indicated what measure of clients were fulfilled, disappointed, and exceptionally fulfilled through client criticism. It could likewise be recognized that there are various contending organizations that N&M must pay special mind to.

从传递的市场调查中,我发现N&M的客户来自世界各个地区和不同的社会,这些地区和社会都有不同的生计需求。通过指导的概述,无论他们是否获得了现金奖励,以及客户希望在菜单上看到什么额外的项目,N&M都可以得到一些关于客户对项目性质的看法的答案。检查还表明,通过客户批评,有多少客户感到满意、失望和异常满意。同样可以认识到,有各种各样的竞争组织,N&M必须特别注意。

An effective tool that can be used to find N&M’s strengths, weaknesses, opportunities, and threats is the SWOT Analysis. It can be applied as follows:

SWOT分析是一种有效的工具,可以用来发现N&M的优势、劣势、机会和威胁。它可以应用如下:

Strengths 优势

As the company does not belong to a franchise chain they are able to make fast decisions as there is no need for higher approval.

Lower overhead costs enable the company to provide better valued products to its customers.

由于该公司不属于特许经营链,他们可以快速做出决定,因为不需要更高的批准。

较低的管理成本使公司能够为客户提供价值更高的产品。

Weaknesses 劣势

As the company operates on a smaller business scale they may find it harder to promote the business.

Poorly trained staff may not be able to provide exceptional customer service.

由于该公司的业务规模较小,他们可能会发现更难推广业务。

培训不足的员工可能无法提供卓越的客户服务。

Opportunities 机会

New products can be introduced to meet increasing customer demand.

Competing businesses may not be able to keep up with technological demands.

可以推出新产品来满足日益增长的客户需求。

相互竞争的企业可能无法跟上技术需求。

Threats 威胁

There are many competitors in the market.

The difficulty to obtain economies of scale that other businesses may be able to.

Product – According to the demand of customer’s company wants to add food products like salad, veggie meals, halal food and ice cream. These products are recommended by customer.

市场上有许多竞争对手。

获得其他企业可能能够实现的规模经济的困难。

产品-根据客户的需求,公司希望添加沙拉、素食、清真食品和冰淇淋等食品。这些产品是客户推荐的。

Price – they have to start the new products so their price must be low and they must satisfy the customer as they must give value for money to customers.

价格——他们必须推出新产品,所以价格必须低,必须让客户满意,因为他们必须让客户物有所值。

Promotion- Company can do promotion by giving discounts and best deals as they are introducing the new products so company’s motive is to spread information to customers about the new products.

促销-公司在推出新产品时可以通过提供折扣和优惠来进行促销,因此公司的动机是向客户传播有关新产品的信息。

Place – The campus of food shop is in city so they distribute the products direct to customers as customers come to eat food.

地点——食品店的园区在城市里,所以当顾客来吃食物时,他们会直接将产品分发给顾客。

Through the usage of this promoting arrangement and from the information gathered on the clients of N&M, the organization can find a way to build consumer loyalty which would bring about more fulfilled clients. As indicated by study they think about the requests of the clients requests and input of clients and now organization satisfy the requests of the clients and it increment the matter of organization and in addition benefit.

通过使用这种促销安排,并从收集到的关于N&M客户的信息中,组织可以找到一种建立消费者忠诚度的方法,这将带来更多满意的客户。研究表明,他们考虑客户的要求、客户的要求和投入,现在组织满足了客户的要求,这增加了组织的问题,也增加了效益。

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