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五段式标准essay范文参考——Strategic Management at ExxonMobil

论文价格: 免费 时间:2022-08-22 10:21:19 来源:www.ukassignment.org 作者:留学作业网

管理学essay范文——埃克森美孚战略管理,本文是一篇留学生管理专业的Essay写作格式参考范文。埃克森美孚是一家成立于美国的能源和化学公司。自成立以来,该公司在当地和国际上的油气生产都取得了显著的成绩。埃克森美孚在投资、技术领先和卓越运营方面的悠久历史使我们在安全开发最具挑战性的项目方面处于行业领先地位。作为众多能源和石油公司的产品,它专注于发现、生产和销售天然产品。例如,石油炼制和天然气生产、支持服务、勘探、海上运输、石化产品和分销。因此,它与其他公司竞争,从而成为世界上顶级的石油和天然气生产公司之一。在这项研究中,任务围绕着埃克森美孚公司的管理策略,促进其在商业世界的成功表现。以下是管理学essay范例写作的全部内容,是一篇符合国外大学Essay写作格式要求的范文,供参考。

管理学essay范文

Introduction引言

ExxonMobil is an energy and chemical company founded in the United States of America. Since its foundation, it has remarkably operated in oil and gas production both locally and internationally. ExxonMobil’s long history of a disciplined approach to investment, technological leadership and operational excellence positions us well to lead the industry in safely developing the most challenging projects (Business Divisions, n.d.). Being a product of numerous energy and petroleum firms, it focuses on discovering, producing, and selling of natural products. For instance, oil refining and gas production, support services, exploration, maritime transportation, petrochemicals products, and distribution. As a result, it has favorably competed with other firms thereby being one of the top oil and gas production firms worldwide. In the study, the task surrounds the management strategies of Exxon Mobil Company that facilitate its successful performance in the business world. 

Exxon Mobil Company, Critical Success Factors埃克森美孚公司成功的关键因素

As stated by Almalky, Ikeda & Umemoto (2019), critical business factor (CSF) is a corporate-level strategy formulated for effective business overall operations. Being a well-calculated goal, it defines an association’s operational success as it is directly connected to the business strategies. CSFs practices include strategic concentration on leadership and management skills, organizational planning, employees learning, and development. It also involves consumer relations and satisfaction, product sales and feedbacks, firm manufacturing processes, assets, and equipment. Conferring to the Exxon Mobil Company, it has been stated that the company’s strategic goal is to concentrate production of more beneficial upstream and valuable downstream to enhance stability and economic gas supply (Mirabi, Akbariyeh, & Tahmasebifard, 2015). Exxon Mobil Company exercises fair pricing of its products to ensure consumers value superiority convincing. Defining profits generated through the implementation of a sophisticated financial control manager. In the Exxon Company, top management tracks key financial data from their accountants to define organizational cash flow. 

Almalky, Ikeda & Umemoto(2019)指出,关键业务因素(CSF)是为有效的业务整体运营而制定的企业层面战略。作为一个经过精心计算的目标,它定义了一个关联的运营成功,因为它直接与业务策略相关。CSFs实践包括战略性地集中于领导和管理技能、组织规划、员工学习和发展。它还涉及消费者关系和满意度、产品销售和反馈、公司制造过程、资产和设备。埃克森美孚公司表示,该公司的战略目标是集中生产更有益的上游和有价值的下游,以提高稳定和经济的天然气供应(Mirabi, Akbariyeh, & tahmaseifard, 2015)。埃克森美孚公司对其产品实行公平定价,以确保消费者的价值优势令人信服。通过一个复杂的财务控制经理来确定利润的产生。在埃克森公司,高层管理人员从他们的会计师那里跟踪关键的财务数据,以确定组织的现金流。

 The firm similarly ensures that choices are made available to its consumers by giving varieties of products with flexible pricing. To engage both forward and backward integration, it provides customers with options to settle on their informed choice when purchasing items (Parnell, 2017). Instilling the rightful behavior through rewarding firm employees, therefore, making them understand how their performance influences the financial outcome. As a result, they are rewarded according to the money generated in the long run. Historically, ExxonMobil is derived from the combination of two different Companies that is Exxon and Mobil. This has enabled suitable competition  and an competitive advantage with other related industries in the manufacturing and marketing process. To gain a competitive advantage is a constant game changer for a business (Da-yuan & Liu, 2014).

同样,该公司通过提供多样化的产品和灵活的定价来确保消费者有更多的选择。为了进行前向和后向的整合,它为客户提供了选择,以确定他们在购买项目时的知情选择(Parnell, 2017)。因此,通过奖励公司员工来灌输正确的行为,让他们明白他们的业绩如何影响财务结果。因此,他们会根据长期产生的金钱获得奖励。从历史上看,埃克森美孚是由埃克森和美孚两家不同的公司合并而来。这使得在制造和销售过程中与其他相关行业形成适当的竞争和竞争优势。获得竞争优势是一个企业不断改变游戏规则的因素(Da-yuan & Liu, 2014)。

How Economic Forces Affect the Industry经济力量如何影响产业

Despite effective corporations and strategic management in Exxon Company, the firm exhibits economic forces influencing business sustainability. The firm experiences price fluctuation of the products which affects general economic growth, and maintaining reserves. Other factors such as technology, government influence; international transactions, product supply and demand, expectation, and speculation are some of the main problems encountered. Governmental influence on institutional operations is a major impact on firm management. For instance, Exxon faces pressure to reduce cost streamline operations (Marinova, Larimo, & Nummela, 2017). This brings various changes in top officials which affects the functioning system. Technological changes and upkeep for extraction techniques is also a problem of concern. The firm is employing new technologies in the extraction of crude oil and natural gas to access oil-rich zones. For instance, ExxonMobil Company implements seismic waves and geophysicists can scan used under the water mass. Likewise, economic growth can be practically controlled by governments by lowering interest rates. It can also increase or decrease tax on the business activities thereby affecting general operations leading to economic disasters. Currency flow and financial transactions experienced by the business while exploring international marketing. A sustaining fall in general price level or even a deflation indicate a rise in the purchasing power of the domestic currency (On variations in currency value, 1999). The company has also engaged in forwarding integration by procuring its consumers thus expanding downstream. It has equally managed to secure its sellers which is improving upstream product expansion. The institution also improves the quality of its goods and service to enhance product differentiation therefore affecting of demand. As a result, customers are most attracted by the items from ExxonMobil leading to its general growth. Market churn is greatly achieved because of brand loyalty and reliability (Delmas, & Lyon, 2018). 

尽管埃克森公司有有效的公司和战略管理,但该公司表现出影响业务可持续性的经济力量。公司经历影响总体经济增长的产品价格波动,并保持储备。其他因素,如技术、政府影响;国际交易、产品供求、预期和投机是遇到的一些主要问题。政府对机构运作的影响是企业管理的一个重要影响。例如,埃克森美孚面临着降低成本和精简运营的压力(Marinova, Larimo, & Nummela, 2017)。这就带来了高层官员的各种变化,影响了系统的运转。提取技术的技术变革和维护也是一个令人关注的问题。该公司正在采用新技术开采原油和天然气以进入富油区。例如,埃克森美孚公司实现了地震波,地球物理学家可以在水团下进行扫描。同样,通过降低利率,政府实际上可以控制经济增长。它还可以增加或减少商业活动的税收,从而影响一般经营,导致经济灾难。在探索国际市场的过程中,企业所经历的货币流动和金融交易。一般物价水平的持续下降甚至通货紧缩表明国内货币购买力的上升(关于货币价值的变化,1999)。该公司还通过采购其消费者,从而扩大下游,从事转发整合。它同样成功地争取到了正在改善上游产品扩张的卖家。该机构还改善其产品和服务的质量,以加强产品的差异化,从而影响需求。因此,客户最吸引埃克森美孚的项目,导致其总体增长。由于品牌忠诚度和可靠性,市场的变动大大实现了(Delmas, & Lyon, 2018)。

Technological Forces Affects on the Industry技术力量对工业的影响

According to Bondia, Ghosh & Kanjilal, (2016), technological factors affecting ExxonMobil Company of energy and petroleum products include automation. This comprises of implementation of artificial intelligence to improve operational performance as well as detecting inefficiencies and possible leakages on the transporting barrels. This improves institutional operations more efficient and profitable as they prevent losses that could arise. Technological modifications have similarly led to the introduction of extraction techniques that enables easy accessibility and extraction of crude oil and natural gas to access oil-rich zones. The transformation of technology has enabled the firm to employ cloud computing to boost the mass storage of data and other vital information (Kang, de Gracia, & Ratti, 2017). This has enhanced faster analysis and interpretation of data through automation, reducing operational cost and reducing risk occurrence. Currently, the firms top management has induced numerous strategies at the competitive and functional stages, for instance, advancing both consumers and producers satisfaction. It has also opted to subject consumers to options by manufacturing varieties and providing varieties of oil and gas products. Even though the oil recovery globally retails at 35%, ExxonMobil through practicing the formulated ideas as well as focusing on the advancing technology is determined to 70% rate boost (Kang, de Gracia, & Ratti, 2017).

essay写作技巧

根据Bondia, Ghosh & Kanjilal(2016),影响埃克森美孚公司能源和石油产品的技术因素包括自动化。这包括人工智能的实施,以提高作业性能,并检测运输桶上的低效和可能的泄漏。这提高了机构运作的效率和利润,因为它们可以防止可能出现的损失。同样,技术上的改进也导致了采掘技术的引进,使原油和天然气能够容易地进入富油区。技术转型使该公司能够使用云计算来提高数据和其他重要信息的大规模存储(Kang, de Gracia, & Ratti, 2017)。这通过自动化提高了对数据的分析和解释速度,降低了运营成本,降低了风险的发生。目前,企业高层管理在竞争和功能阶段诱导了许多策略,例如,提高消费者和生产者的满意度。它还通过制造和提供多种石油和天然气产品,让消费者有多种选择。尽管全球石油采收率为35%,但埃克森美孚通过实践制定的理念以及专注于先进的技术,决心将采收率提高70% (Kang, de Gracia, & Ratti, 2017)。

Conclusion结论

ExxonMobil Company's successful managerial skills have largely contributed to remarkable performance in the entire globe. Being ranked overall in an oil production firm arguably is not an easy path. It has also managed to retain its consumers due to loyalty, quality, and brand maintenance. As Proverbs 21:21 says, whoever pursues righteousness and kindness will find life, righteousness, and honor. This has also been achieved by proper working staff that is goal-oriented. Bearable corporate-level strategy communicated effectively improving overall business operations. Being a well-calculated goal, it defines an association’s operational success as it is directly connected to the business strategies. CSFs practices include strategic concentration on leadership and management skills, organizational planning, employees learning, and development. It also involves consumer relations and satisfaction, product sales and feedbacks, firm manufacturing processes, assets, and equipment. As a result, ExxonMobil Company has favorably competed with other firms thereby being named one of the top oil and gas production companies worldwide. It is due to the articulated management strategies of the company that has successfully enhanced business performance worldwide.

埃克森美孚公司成功的管理技能在很大程度上促成了在全球的卓越业绩。在一家石油生产公司中排名靠前可以说不是一条容易的道路。由于忠诚度、质量和品牌维护,它也成功地留住了消费者。正如箴言21:21所说,凡追求公义和慈爱的,就必得着生命、公义和尊荣。这也是通过目标明确的适当工作人员来实现的。可承受的公司层面的战略沟通,有效改善整体业务运作。作为一个经过精心计算的目标,它定义了一个关联的运营成功,因为它直接与业务策略相关。CSFs实践包括战略性地集中于领导和管理技能、组织规划、员工学习和发展。它还涉及消费者关系和满意度、产品销售和反馈、公司制造过程、资产和设备。因此,埃克森美孚公司积极地与其他公司竞争,从而被评为世界上顶级的石油和天然气生产公司之一。这是由于明确的管理战略的公司,已成功地提高了全球业务业绩。

References参考文献

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