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怎么样写国际市场营销毕业论文？国际市场营销毕业论文要求有什么？
Marketing Plan Outline
A) Executive Summary: Describe completely the product that you are marketing and the relevance of introducing this product to the international market.
B) Situation Analysis
1) Company analysis of objectives and resource
a. Company background
b. Objectives
c. Resources
d. Ethics and social responsibility
e. Company's life cycle stage
f. Gathering more company information
2) Customer analysis
a. Learn more about customers and customer behaviour
Customer http://www.ukassignment.org/lxslw/ information such as demographic, buying behavior process, and/or organizational buying behavior
b. Define the product market
c. Apply this information for segmentation and targeting
d. Gathering more customer information
3) Competitive market analysis
a. What companies are our main competitors?
b. What is the marketing strategy and positioning for each of these firms?
c. What are each competitor's strengths and weaknesses?
d. Competitor information may be placed in a matrix-to provide a simple way to compare and contrast competitors and the company (optional).
e. Gathering more competitor information
4) External market environment
a. Economic environment
b. Technological environment
c. Political and legal environment
d. Cultural and social environment
5) SWOT analysis
C) Company's marketing plan objectives
D) Company's differentiation and positioning
E) Marketing strategy: The four P's
1)Product
a. Brief description
b. Brand
c. Packaging and warranty
d. Product life cycle (New product development - if necessary)
2)Place
a. Ideal market exposure
b. Distribution customer service level
c. Channels of distribution
Number and type of wholesaler
Number and type of retailer
Coordination needed in the channel and logistics
3)Promotion
a. Developing a promotion blend
Personal selling, mass selling - which includes advertising and publicity or Sales promotion
b. Promotion planning may vary according to:
Promotion planning to business customers or final consumers
4)Price
a. Pricing objectives
b. Customer price sensitivity
c. Customer value and value pricing
d. Pricing and the product life cycle
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