关于UK HEI英国HEI吸引/挽留人才的研究分析

UK HEI are struggling for student recruitment and retention due to in-creasing global competition, decreasing

government funding and more de-manding stakeholders. The research central issue of concern is the nature ofthe

student experience provided at a major UK HEI. The physical as well asthe emotional experience of the students has

been analysed to identify thecritical touch-points of the experience journey through which UK HEIs canbuild student

loyalty.

为了提高提高全球竞争能力，降低政府的资金，英国HEI都在努力为招聘学生及挽留更多高要求的利益相关者。值得关

注的是研究的核心问题的性质的国税发学生经验，提供在英国的主要HEI。作为以及asthe情绪经验的学生的物理分析，

以确定接触点的体验之旅，通过英国高校可以建立的学生的忠诚度。

The research approach is inductive, the methodology used is the parallelmixed method. Prior to the data analysis

the resercher has formulated aconceptual model, which was then compared with the mixed findings andthen

compared with the descriptive model.

研究方法是归纳的，所采用的方法parallelmixed方法。之前给数据分析的已制定resercher aconceptual模型，然后将其

与混合的研究结果只是等待相比，与描述模型相比。

The qualitative research stand was based on five indept interviews withstudents while the quantitative stand was

based on a survey which involved9% of the students at the HEI. The quantitative evidence provided a cor-relation

between the students’ willingness to recommend and the students’feeling of belonging and between the students’

willingness to recommend andthe students’ http://www.ukassignment.org/gjswgl/ feeling of being pleased with the university. The quantitativeand

qualitative confirmed most of the hypothesis on the experiential worldlayers of the conceptual model, in particular

those related to the studentssociocultural context, values and consumption situation.
而定量的立场是基于一项调查的学生在喜involved9％，定性研究的立场是基于5个indept采访withstudents。提供了相

应的定量证据之间的学生愿意推荐和归属感的students'feeling和学生的意愿，建议andthe学生“的感觉高兴与大学之间

的关系。 quantitativeand定性确认的假设上的概念模型的的经验worldlayers的，尤其是那些到的studentssociocultural

的背景下，价值观和消费情况有关。

Based on the literature review and also primary research, improving thestudents’ feeling of belonging to the

university and geneerating a more plea-surable experience UK HEIs can develope more student-advocates,

whichare less likely to defect from the university and reduce the cost of recruit-met. The most important touch-points

through which UK HEIs can shapethe student experience are the welcome week, the university

accomodationexperience and the experience with professors and tutors.

基于对文献回顾与初步研究，改善thestudents'的感觉属于大学和geneerating更的认罪求情surable经验英国高校可以

下发展学生的倡导者，whichare不太可能投奔的大学和降低成本的招 - 满足。最重要的接触点，通过它可以shapethe英

国高校学生的经验是值得欢迎的一周内，大学accomodationexperience和经验的教授和导师。