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Research Methods
研究方法
Projects fall into two broad categories. Some involve primary research where the student collects new data and carries out an analysis; an example of this would be sending a postal questionnaire to a sample of companies. Others involve secondary research where the student analyses existing data, which have been gathered by someone else and published either internally or externally.
项目分为两大类。有些学生收集新的数据，并进行了分析涉及的主要研究一个这样的例子会发送邮寄问卷的样本企业。其他涉及的二次研究学生分析现有数据，这已经由别人收集并公布内部或外部。
The quality of your results is a function of the quality of your data and the quality of your analysis. Data should not be collected and analysed for their own sake but in order to provide answers to a specific set of questions. In choosing your methods of data collection and analysis, you must work backwards: what you want to know conditions what you need to find out and how.
结果的质量是数据质量和分析质量的一个函数。数据不应该不应该为其自身着想被收集和分析，但为了提供一组特定的问题的答案。在选择你的数据收集和分析的方法，你必须努力向后：你想知道什么条件你需要找出如何。
Your supervisor will advise you on appropriate methods for your project; moreover, there are many excellent textbooks on methods ranging from the qualitative to the highly quantitative. Some books on methodology, which you may find useful, are listed below under heading 7, ‘Reading List’.
你的导师回味你的项目提出适当的方法，而且，有很多优秀的教科书上的方法，从定性到定量高度。有些书上的方法可能对你有用，下面列出的标题下7，“阅读列表”。
Questionnaires
问卷调查
Many projects involve sending out questionnaires. This is one way of collecting data. There are some rules, however, which are necessary in ensuring that the process runs smoothly.
许多项目需要发送调查问卷。这是收集数据的方法之一。有一些规则，但是，这是必要的，以确保过程顺利运行。
1. You must show your draft questionnaire to your supervisor and get his or her agreement to it before it is sent out.
你必须向你的导师出示你的问卷草案，在发出去之前并得到他或她的同意。
2. If you use the Royal Holloway name on your questionnaire, you must provide the Postgraduate Office (Programme Support Office, MB07) with a copy before it is sent out.
如果您使用的皇家霍洛威的名字在您的调查问卷，您必须提供项目支持办公室研究生办公室（MB07）的副本，然后再发送。
3. If you arrange for questionnaires to be returned to the School of Management, you must discuss with Reception and/or your supervisor their collection and storage.
如果你安排返回到管理学院的调查问卷，你必须讨论接收和/或你的导师的收集和储存。
Letters of introduction
介绍信
You might need a letter of introduction for instance for the purpose of accessing a specific set of protected data. Letters confirming that you are a Master’s degree student and are undertaking a project as part of your course can be provided. Please note that certification letters intended for any other purpose must be requested at the Student Administration Centre, located between the Windsor Building and the College Shop
7. Reading List
阅读书目
Much of your project reading will be specific to your chosen topic. There are a number of books available, however, which will help you generally when designing your project; some of these (generic/subject specific) works are listed below. For practical advice on academic writing, see esp. Saunders, M., Lewis, P. & Thornhill, A., Research Methods for Business Students, 2nd Edition (2000); Berry, R., The Research Project: how to write it (1994); and Barrass, R., Students Must Write: a guide to better writing in course work and examinations (1982).
将你的项目阅读具体到你所选择的主题。有许多可用的书籍，然而，这将帮助你一般设计你的项目时，下面列出了一些这些（通用/特定主题的）的作品。学术写作的实用的建议，尤其见。桑德斯，M.，刘易斯，P.＆特霍西尔，A.，商学院学生，第二版（2000年）;贝瑞，R.，该研究项目的研究方法：如何写它（1994年）;巴拉斯，R.，学生必须写：指导，以更好地写在作业和考试（1982年）。
Mark Easterby-Smith, Richard Thorne and Andy Lowe
Management Research: An Introduction
Sage 1991
ISBN 0 8039 8393X
Evert Gummesson
Qualitative Methods in Management Research
Sage 1991
ISBN 0 8039 4204
Keith Howard and John A Sharp
The Management of a Delegate Research Project
Gower 1983
ISBN 0 566 00613 8
C Humphrey & B Lee
The Real Life Guide to Accounting Research: A Behind the Scenes View of Using
Qualitative Research Methods
Elsevier 2004
ISBN 0-08-043972-1
A D Jankowicz
Business Research Projects for Delegates
Chapman and Hall 1991
ISBN 0 412 36820X
Mathew B Miles & A Michael Huberman
Qualitative Data Analysis (2nd edition)
Sage 1994
ISBN 0 8093 4653 8
Mark Saunders, Philip Lewis and Adrian Thornhill
Research Methods for Business Students
Pitman, ISBN 0 273 62017 7
FT Prentice Hall, ISBN 0 273 65804 2
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