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论文题目：老师推荐
论文语种：英文
您的研究方向：国际商务管理
是否有数据处理要求：否
指导ESSAY 您的国家：瑞典
您的学校背景：芬兰最大POLY
要求字数：4页A4纸
论文用途：其它 Others
是否需要盲审（博士或硕士生有这个需要）：
补充要求和说明：要求在附件中WORD文档一个 请注意查收!
MAJOR ASSIGNMENT: DOING BUSINESS IN NORTH AMERICA
INSTRUCTOR: HARVEY GOLDBERG
The Managing Director of a successful SME based in Europe (you may use Finland
or your home country) has been thinking about expanding into North America. He has contacted you for assistance and guidance because of your expertise of the North American markets. In preparing your report to the Managing Director, you need to consider and comment upon the following:
• What are the advantages and/or disadvantages for the company if it decides
to expand its operations into North America?
• What are some of the key issues and concerns that need to be considered as part of the
decision making process?
• Which country within North America would you recommend for the company’s initial expansion and why? Would you recommend expanding into other North American markets, and if so, how and when?
• Why, in your opinion, do many companies from Europe fail in their attempts to penetrate the North American http://www.ukassignment.org/ markets? What can this company do to try and
ensure its success?
Your assignment is due on the date of the final exam. You may do the assignment as an individual project or as a group project (MAXIMUM 4 PERSONS). Please include all your references.
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