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国际市场营销专业作业写作需求，eDiets Names Sheryl Gatto Vice President of Marketing.
New Executive Brings Over 20 Years of Sales and Marketing Experience to eDiets.
DEERFIELD BEACH, Fla.-(BUSINESS WIRE)-May 13, 2003-eDiets.com, Inc. (OTCBB:EDET) ("eDiets"), the most visited online diet destination for meal plans, fitness and support, today announced that Sheryl Gatto has been named Vice President of Marketing. In her new role, Ms. Gatto will manage marketing strategy, research, advertising, public relations, direct response and product marketing.
Ms. Gatto joins eDiets with more than 20 years of marketing and sales experience. Most recently she served as applications manager for Mary Kay Inc., where she was responsible for marketing, communications, conferences and exhibitions and strategic development of all customer and sales force management applications used by the 600,000 Mary Kay Independent Beauty Consultants in the U.S.
Earlier, she was Director of Marketing at Travelocity.com, another one-stop online source that has successfully branded itself in its chosen field. 指导assignmentMs. Gatto's industry experience also includes e-commerce software, digital reference products, online commercial sites, interactive games and online business/legal research at companies ranging in size from Dow Corning to Internet startups.
"Our company recently broadened its offerings by launching personalized versions of meal plans based on the Atkins Nutritional Approach(TM) and Zone Diet," said David Humble, CEO of eDiets. "Sheryl's sales, marketing and advertising experience will be invaluable as we continue to move forward with new initiatives in online nutrition, fitness and motivation."
"At Travelocity.com, I learned how people are motivated to use their time online to more efficiently take care of important personal needs," Ms. Gatto said. "I look forward to working with the rest of the management team at eDiets to take this company to even greater heights as the ultimate diet destination."
Ms. Gatto holds a Masters in Business Administration from Central Michigan University and a Bachelor of Arts in Public Administration from Michigan State University.
About eDiets
指导assignment eDiets is the leading online provider of subscription-based, comprehensive weight-loss, fitness and motivational programs tailored specifically to individual dietary requirements, capabilities and lifestyles. Its Web site http://www.eDiets.com [http://www.eDiets.com] is one of most visited Web sites for health, fitness and nutrition today, according to Nielsen//Netratings. eDiets provides 24/7 access via the Web to personalized diet programs, plus medical professionals, nutritionists, fitness experts and over 100 online support communities. The site offers customized diets, plus specific nutrition plans for individuals with high-cholesterol, diabetes and other medical issues. #p#分页标题#e#
eDiets is a publicly traded company (OTCBB:EDET) directed by a strong management team comprising licensed dieticians and psychologists, an experienced technical staff and a seasoned corporate organization.
CONTACT: eDiets.com Inc., Deerfield Beach Investor Contacts: Robert T. Hamilton, 954/360-9022 x115 rhamilton@eDiets.com or Alison Tanner, 954/360-9022 x140 alison@eDiets.com or eDiets Press Contact: Neale-May & Partners, New York Kavita Pandey, 212/213-5400 x212 kpandey@nealemay.com.
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