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Public relations management at Derby Zoo: part 1
在德比动物园公共关系管理：第1部分
The assessed coursework for this module is an individual critical reflection based on a portfolio of tasks completed in and between tutorials. The tutorial tasks will be discussed in class and you will have feedback on your work as you go along. Working in teams, you will play the role of the press office at Derby Zoo. Over a period of four weeks, you will manage the press for an evolving scenario. This is the first task that forms part of the portfolio.
该模块的评估习作是基于完成的任务组合和教材之间的一个独特的批判性反思。本教程任务将在课堂上讨论，指导留学生作业你将不得不对你进行的工作有所反馈。在团队中工作，你将在德比动物园新闻办公室扮演角色。在一个为期四周，你会管理一个展开情节的新闻。这是第一项任务，形成投资组合的一部分。
Brief
简要
Derby Zoo has two black panthers and they have had a cub. It is the first black panther cub to be born in captivity in the UK. Derby Zoo is delighted about this, and it clearly presents opportunities for attracting visitors to the zoo.
德比动物园有两个黑豹和他们有一个幼崽。这是第一个在英国动物园出生的黑豹幼崽。德比动物园为此很高兴，这很清楚地提供了机会，为吸引游客到动物园来。
Task
任务
The press office must put together a press release about this. You will need to consider:
新闻办必须将关于此事的新闻稿放在一起，你需要考虑以下几点：
•what the zoo might do to mark the occasion and draw more visitors
动物园可能会做什么纪念这个日子，吸引更多的游客
•how the press release would fit within an integrated marketing communications plan
新闻稿如何将适合于整合营销传播计划
•to whom you will send the release and/or where you will place it so that the right people will see it.
你将把稿件发给谁，或者放到哪里，这样合适的人才会看到
You may wish to do some background research to establish some facts about black panthers and about Derby Zoo.
你可以做一些背景研究以建立一些关于黑豹和关于德比动物园的事实。
Outputs
产量
For inclusion in your portfolio you should create:
对于纳入你的投资组合中，你应该创建：
•a press release of no more than 300 words
一篇不超过300字的新闻稿
•any notes you have made or background information you have gathered
你已经做的任何备注或你已经收集的背景信息
•a brief integrated marketing communications plan to show where the press release fits with other activities planned to promote the zoo.
一个简短的整合营销传播计划展示新闻稿适合与其他活动计划，以提升动物园。
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