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Public relations management at Derby Zoo: part 3
德比动物园公共关系管理：第3部分
Brief
简要
The black panther has still not been found. Some sheep have been killed on a nearby farm and the farmer is extremely angry. The local media are heavily involved – the local radio stations and the local TV stations have interviewed the farmer, who is demanding compensation and saying that the zoo shouldn’t be allowed to keep dangerous animals if they can’t manage security.
黑豹到现在还没有被发现。在附近的农场一些羊已被杀害和农民是非常生气。当地媒体积极参与 - 当地的广播电台和当地电视台采访了农民，要求赔偿，并说如果他们不能安全管理，动物园不应该被允许保持危险的动物。
The animal rights activists have published a press release, which has picked up some coverage in the local press (print and broadcast). http://www.ukassignment.org/lxszy/They say that none of this would have happened if the animal had been allowed to live in its own natural habitat instead of a zoo. They make the point that the zoo is still home to many animals ‘forced to live under unnatural conditions’.
动物权利活动家发表的一份新闻稿中，拿起一些报道在当地报纸（印刷和广播）。他们说，这一切都没有发生，如果动物已获准住在它自己的自然栖息地，而不是动物园。他们提出，在动物园的许多动物仍是家庭被迫生活在非自然条件下。
The local police have also made a statement, as they have been criticised for not devoting enough time or enough police officers to search for the panther.
当地警方也发表声明，因为已经批评他们没有投入足够的时间和足够的警察搜索黑豹。
The TV programme BBC Midlands Today has asked for an interview with the zoo’s General Manager and he has agreed. The interview will be recorded rather than live, and will only be a few minutes, but there are likely to be some very difficult questions. The press office must prepare a full briefing for the zoo’s General Manager so he is able to handle any questions asked.
电视节目BBC Midlands Today已经要求采访动物园的总经理,他已同意。面试将会被记录在案,而不是生活,只会几分钟,但也有可能是一些非常困难的问题。新闻办公室必须对动物园的总经理准备一份完整的简报,所以他能够处理被问的任何问题。
Task
任务
Prepare a full press briefing for the zoo’s General Manager. You need to consider:
为动物园的总经理准备一个完整的新闻发布会。你需要考虑：
•the questions that the TV presenter might ask in the interview – can you come up with a list of questions that might be asked?
在接受记者采访时，电视节目主持人可能会问的问题- 你能想出可能会问的问题列表吗？
•what the General Manager needs to say to maintain the zoo’s brand
总经理需要说什么以维持动物园的品牌
•how, in general, he should handle the situation – what sort of tone should be use and what should his attitude be?
如何，在一般情况下，他应该处理的情况 - 应该使用什么样的语气，他的态度应该是什么呢？
•what background information he might need about black panthers, the zoo, the search for the animal so far, people the zoo is working with to manage the situation
关于黑豹，关于动物园，他可能需要什么背景信息？到目前为止动物的搜索，，动物园工作的人管理的情况
•remember that TV presenters are broadcast journalists, so they like facts and figures.
请记住，电视节目主持人是广播记者，所以他们喜欢的事实和数字。
Outputs
产量
•a document or selection of documents totalling not more than 1000 words
一份文件，或选择总数不超过1000字的文件
•clear headings to help the General Manager find information quickly
明确的标题，以帮助总经理快速查找信息
•a short summary of the main points at the start
开始一个简短的总结要点
•bullet points of useful information, as necessary
如有必要，有用信息的列举要点
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