留学生课程作业：Steps in Formulating Business Strategy

留学生课程作业-制定商业战略的步骤。本文是一篇留学生商务管理课程作业范文，主要内容是讲述“战略”这是一个词，它有一个完整的含义。战略可以用它的最佳含义来描述，它是规划和整理资源的艺术和科学的方式，用于最有效的进攻性用途，以带来期望的未来。战略是一个组织为了追求总体目标而从一个里程碑转移到另一个里程碑的方式。没有战略，一家公司可能就像一个没有神经系统的人，所以如果一个组织想与其他公司竞争，他们必须为自己的组织制定坚实的战略。“战略”一词源自希腊语“strategos”，意思是为战胜敌人而进行的一整套人类活动。战略主要涉及设定目标、确定实现目标的行动以及调动资源执行行动。战略的主要内容是如何通过均值实现最终目标。任何战略都有三个主要组成部分。1） 判断，2）指导政策：这将定义如何应对这些挑战，3）行动计划：旨在执行指导政策。下面就一起来看一下这篇留学生作业写作范文的具体内容。

Introduction:引言

“Strategy” It’s [A1]a one word but it have a whole language in it. Strategy can be describe in its best meaning that it’s the way of Art and Science of Planning And marshalling [A2]the resources for their most affective an offensive use to bring about a desired future. Strategy is the way through which an organization can move from one milestone to other in pursuit of the overall goals. Without Strategy a company can be like a person without its nervous system so if an Organization wants to move in a race with other companies they have to make solid strategies for their organization. The term Strategy is derived from the Greek “strategos” meaning a general set of man oeuvres carried out to overcome an enemy. Strategy mostly involves to Set goals determine the actions to achieve goals and mobilizing resources to execute the actions. The main them of strategy is how the end goal will be achieved through the mean (Resources). There three main components of any strategy (Petros & DeSimone, 2010). 1) Diagnosis 2) Guiding Policy: 指导方针

That will define how to deal with those challenges 3) Action Plans: Its Designed to carry out the guiding policy

这将决定如何应对这些挑战 3）行动计划：旨在执行指导政策

Diagnosis: 判断

This step is basic Component for any strategy planner though this the worker of an organization get able know which kind of challenge is this it will and it will explain whole scenario of challenge to the worker of an organization (Petros & DeSimone, 2010).

Guiding Policy: As a worker of an organization get Diagnosis of a challenge to its organization then a guiding policy will be needed which will define how to deal with that challenge which they are facing?

Action plan: After Guiding policy the worker needs an Action Plans which is designed to carry out that guiding policy

Beside these three basic components strategy involves two major processes which are

这一步骤是任何战略规划人员的基本组成部分，尽管这一点使组织的工作人员能够知道这将是哪种挑战，并将向组织工作人员解释挑战的整个场景。

指导政策：当一个组织的工作人员对其组织面临的挑战进行诊断时，将需要一项指导政策来确定如何应对他们面临的挑战？

行动计划：在指导政策之后，工人需要一份旨在执行该指导政策的行动计划

除了这三个基本组成部分之外，战略还涉及两个主要过程

1) Formulating Strategy 2) Implementing Strategy (Petros & DeSimone, 2010).

1） 制定战略，2）实施战略。

Formulating strategy:制定战略

This step basically depends upon the components of strategy. Formulation involves analyzing the environment or situation, making diagnosis and developing the guiding policy. Implementing Strategy: Implementation refers to the action plans taken to achieve goals which are established by the guiding policy. [A3] Why strategy is so challenging for organizations? To run a business or organization strategies are needed without that organization or a company can’t reach to our desired goal[A4]. Strategies are like a soul for organizations, because with time they have to face tough challenges and to complete those challenges strategies plays important role.[A5] With time to time the board of director change their strategies because of Competitor which are in market and need to unique strategy through which they can produce the result in order to maintain the fruitful result in a reliability of specific organization (Goldhirsch, et, all, 2011). Here are some points which strategy makers thinks before making strategy and this indicates why Strategies are so challenging for an organizations Strategy Formulation and Implementation: Strategy formulation and implementation areseparate,[A6] distinguishable parts of the strategic management process of business. Logically, implementation follows formulation; one cannot implement something until that something exists (Donnelly, et, all, 2009). Without formulation and implementation the business cannot give the fruit which organization desires. Formulation and implementation is like a two legs of strategy which able to move it on their way Execution takes time: The successful implementation of strategy takes more time than its formulation. This can challenge managers’ attention to execution details. The longer time frame can also detract from managers’ attention to strategic goals (Donnelly, et, all, 2009). Controls must be set to provide feedback and keep management abreast of external “shocks” and changes. The process of execution must be dynamic and adaptive, responding to unanticipated events. This imperative challenges managers responsible for execution.

这一步骤基本上取决于战略的组成部分。制定包括分析环境或情况、做出诊断和制定指导政策。实施战略：实施是指为实现指导政策确定的目标而采取的行动计划。为什么战略对组织来说如此具有挑战性？要经营一家企业或组织，就需要在没有该组织的情况下制定战略，或者一家公司无法实现我们想要的目标。战略就像组织的灵魂，因为随着时间的推移，他们必须面对严峻的挑战，而为了完成这些挑战，战略发挥着重要作用。随着时间的推移，董事会会会改变其战略，因为市场上的竞争对手需要独特的战略，通过这种战略，他们可以产生结果，以在特定组织的可靠性中保持丰硕的成果。以下是战略制定者在制定战略之前思考的一些要点，这表明了为什么战略对组织来说如此具有挑战性——战略制定和实施：战略制定和执行是企业战略管理过程中独立的、可区分的部分。从逻辑上讲，执行遵循公式；在某个事物存在之前，人们无法实现该事物。没有制定和实施，企业就无法实现组织所期望的成果。制定和实施就像一个战略的两条腿，能够推动它前进执行需要时间：战略的成功实施比制定需要更多的时间。这可能会挑战管理者对执行细节的关注。更长的时间框架也会分散管理者对战略目标的关注。必须设置控制措施以提供反馈，并使管理层及时了解外部“冲击”和变化。执行过程必须是动态的和自适应的，以应对意外事件。这对负责执行的管理者提出了挑战。

Understanding uncertainties and risks:了解不确定性和风险

In business the board of director has to think on the answer of the question that: “how did we get here?” Answering this question is a more difficult for deciding what policies and actions will push future performance in the desired direction.And while moving in that direction the directors have to think about the risks and uncertainties in business and for limiting and low down effect of that risks they have to make best strategy because if that strategy fails on that risks their company will not able to stand in market as they were before (Jansen & Janssen, 2010).

在商业领域，董事会必须思考这个问题的答案：“我们是如何走到这一步的？”回答这个问题对于决定什么政策和行动将推动未来业绩朝着期望的方向发展更为困难。在朝着这个方向发展的同时，董事会还必须考虑商业领域的风险和不确定性，以及他们必须制定最佳战略，因为如果该战略在这些风险上失败，他们的公司将无法像以前那样在市场上立足。

Assessing and selecting among options:评估和选择选项

The goal is to select now, without perfect information, the strongest set of actions that will move the business towards its goals. Here it is important to consider not only the potential ‘bottom line’ benefits, but also the each of option under uncertain future conditions and the relative difficulty and time required for implementation (Jansen & Janssen, 2010).

我们的目标是在没有完美信息的情况下，现在就选择一套最有力的行动来推动业务朝着其目标发展。在这里，重要的是不仅要考虑潜在的“底线”利益，还要考虑在不确定的未来条件下的每一种选择，以及实施所需的相对困难和时间。

Customer Retention: 客户保留

IF an organization doesn’t have an effective business strategy for costumer they will lose the customers easily and for that organization needs Develop a program for following up on customers, and for staying in touch with repeat customers to make sure your products are working properly. Organization has tried to find new ways to help the customer with your product. When customers call in with problems, there needs to be an established and efficient customer service strategy in place to reduce customer stress (Mandić, Basili, Harjumaa, Oivo & Markkula, 2010, September). Customer follow-up procedures and efficient customer service programs are essential to customer retention and sales revenue.

如果一个组织没有有效的客户业务战略，他们很容易就会失去客户，而该组织需要制定一个跟踪客户的计划，并与回头客保持联系，以确保您的产品正常工作。组织已经尝试寻找新的方法来帮助客户使用您的产品。当客户打电话遇到问题时，需要制定一个既定的高效客户服务战略，以减轻客户压力。客户跟踪程序和高效的客户服务计划对留住客户和销售收入至关重要。

Clarity in Direction of Activities: 活动方向的明确性

Strategies focus on direction of activities by specifying what activities are to be undertaken for achieving organizational objectives (Mandić, Basili, Harjumaa, Oivo & Markkula, 2010, September). They make the organizational objectives more clear and specific. For example, a business organization may define its objective as profit earning or a non-business organization may define its objective as social objective. strategies will provide how profit objective can be sharply defined in terms of how much profits is to be earned and what resources Of how much profit is to be earned and what resources will be required for that. When objectives are spelled out in these terms, they provide clear direction to per-sons in the organization responsible for implementing various courses of action. Most people perform better if they know clearly what they are expected to do and where their organization is going (Mandić, Basili, Harjumaa, Oivo & Markkula, 2010, September). 

战略侧重于活动方向，具体说明为实现组织目标将开展哪些活动。它们使组织目标更加明确和具体。例如，一个商业组织可以将其目标定义为盈利，或者一个非商业组织可以定义其目标为社会目标。战略将提供如何根据赚取多少利润和需要什么资源来明确定义利润目标。当用这些术语阐明目标时，它们为负责实施各种行动方案的组织中的每个人提供了明确的方向。如果大多数人清楚地知道自己要做什么以及组织的发展方向，他们的表现就会更好。

Organizational Management:组织管理

Management of any organization is playing a pivotal role in order to maintain strategy and the business on the zenith. This is the management which makes all success possible, through assurance of team work. This is the management which make the company out from the peril and which safe the company from any difficult situation. The role of management is much more authentic and much more systematic which includes the system much provide the way to accomplished the given tasks by higher authorities. This is the reason through which staffs are organized and all works are managed (Mandić, Basili, Harjumaa, Oivo & Markkula, 2010, September).

何组织的管理都在发挥着关键作用，以保持战略和业务的顶峰。这就是通过保证团队合作使一切成功成为可能的管理。这是使公司摆脱危险的管理，也是使公司免受任何困难的管理。管理的作用要真实得多，也要系统得多，其中包括为上级完成给定任务提供途径的系统。这就是组织员工和管理所有工作的原因。

Feasibility Study:可行性研究

Feasibility study is most essential in order to maintain the work of the firm and for strategy planning. Through this feasibility process management of our firm must be active to know that what is actual amount which is use to initiate any business or to maintain any firm. Feasibility study is the keen interest of the person which effectively works in order to maintain the system more actively and more systematically (Mandić, Basili, Harjumaa, Oivo & Markkula, 2010, September). The feasibility study tells our organization that how much budget we have to initiate any project in UAE or to maintain it into the sustainability and harmonizing it.

为了维持公司的工作和战略规划，可行性研究是最重要的。通过这一可行性过程，我们公司的管理层必须积极了解用于发起任何业务或维持任何公司的实际金额。可行性研究是为了更积极、更系统地维护系统而有效工作的人的强烈兴趣。可行性研究告诉我们的组织，我们需要多少预算来启动阿联酋的任何项目，或维持项目的可持续性并协调项目。

Competitor Analysis:竞争对手分析

The competitor analysis is the techniques which must be known by the manager or higher authorities’ officials to maintain the status of their company into peak. This is the analysis in which a manager forecasting the capabilities and future position of his own firm and compare it with other firm. After getting result he engages to work more for the sake of maintenance of his firm. In UAE the competition in business is getting increase day by day (Mandić, Basili, Harjumaa, Oivo & Markkula, 2010, September). We must have to maintain the marketing and apply different techniques in order to beat the market value of our client.

竞争对手分析是经理或上级官员必须知道的技术，以保持公司的地位达到顶峰。这是一种分析，管理者预测自己公司的能力和未来地位，并将其与其他公司进行比较。在取得成绩后，为了公司的维持，他投入了更多的工作。在阿联酋，商业竞争日益加剧。我们必须保持市场营销并应用不同的技术，才能超越客户的市场价值。

It also considering of following and take out the anti ways to beat the competition of your competition. We have to promotes our policies and provide the best results with best deals of facilitates to attract the more clients (Mandić, Basili, Harjumaa, Oivo & Markkula, 2010, September). [A7] Conclusion: To be on successive path organization or company should have to think about what best strategy they would make so they can stand in market and beat their competitors in marketing line. Without strategies company will not able to stand a day and if the directors of organizations want fruitful organization then they have to make first pillar first which is Strategy.

References: 参考文献

Donnelly, J. E., Blair, S. N., Jakicic, J. M., Manore, M. M., Rankin, J. W., & Smith, B. K. (2009). American College of Sports Medicine Position Stand. Appropriate physical activity intervention strategies for weight loss and prevention of weight regain for adults.Medicine and science in sports and exercise,41(2), 459-471. 

Goldhirsch, A. 2., Wood, W. C., Coates, A. S., Gelber, R. D., Thürlimann, B., & Senn, H. J. (2011). Strategies for subtypes—dealing with the diversity of breast cancer: highlights of the St Gallen International Expert Consensus on the Primary Therapy of Early Breast Cancer 2011.Annals of oncology, mdr304. 

Jansen, F., & Janssen, D. (2010). Effects of positive politeness strategies in business letters.Journal of pragmatics,42(9), 2531-2548

Mandić, V., Basili, V., Harjumaa, L., Oivo, M., & Markkula, J. (2010, September). Utilizing GQM+ Strategies for business value analysis: An approach for evaluating business goals. InProceedings of the 2010 ACM-IEEE International Symposium on Empirical Software Engineering and Measurement(p. 20). ACM. 

Petros, R. A., & DeSimone, J. M. (2010). Strategies in the design of nanoparticles for therapeutic applications.Nature Reviews Drug Discovery,9(8), 615-627. 

它还考虑了以下并采取反方法来击败你的竞争对手。我们必须推广我们的政策，以最佳交易提供最佳结果，以吸引更多的客户。

留学生作业结论：要想走上连续的道路，组织或公司应该考虑他们会制定什么样的最佳战略，这样他们才能在市场上立足，并在营销线上击败竞争对手。没有战略，公司将无法立足一天，如果组织的董事想要有成果的组织，那么他们必须首先制定第一个支柱，即战略。本站提供各国各专业留学生作业写作指导服务，如有需要可咨询本平台。