MBA Essay范文：Cost Leadership Strategy Business Comparison

MBA Essay范文-成本领先战略经营优劣比较。本文是一篇留学生MBA Essay写作范文。主要内容是确定两个在成本领先战略上展开竞争的不同组织，并解释他们是如何做到这一点的，即找出他们所做的使他们能够保持低价格的工作。下面就是这篇MBA Essay范文的具体内容，供参考。

Identify two very different organizations that compete on a cost leadership strategy and explain how they do this, i.e. find out what they do that enables them to keep their prices low.

Introduction 引言

What is difference between manager and a leader? This is a question that asked more than one and answered in many ways. The big difference between manager and a leader is they motivate peoples who work or follow them. By the way , many peoples are act in both roles , they have the management jobs, but they realize that they can not buy heart ,especially follow them down a diffcult path, and so act as leaders too.

管理者和领导者之间的区别是什么？这是一个问了不止一个问题，并以多种方式回答的问题。管理者和领导者之间的最大区别是他们激励工作或追随他们的人。顺便说一句，许多人同时扮演这两个角色，他们有管理工作，但他们意识到，他们买不到人心，尤其是走上一条艰难的道路，所以也要扮演领导者的角色。

1.1 Manager 管理者

Management which is the organization and coordination of the activities of an enterprise in accordance with certain policies and in achievement of defined objectives. A Manager is the person responsible for planning and directing the work of a group of individuals, monitoring their work, and taking corrective action when necessary. Managers have a position of authority vested in them by the company, and their subordinates work for them and largely do as they are told.

管理是指按照某些政策组织和协调企业的活动，以实现既定目标。管理者是负责规划和指导一组个人的工作、监督他们的工作并在必要时采取纠正措施的人。管理者们拥有公司赋予他们的权力，他们的下属为他们工作，并且基本上按照他们的指示行事。

As a manager, in all his work within the scope are under the management and administrative. Managers are paid to get things done, they are subordinates too, often within tight constraints of time and money. They thus naturally pass on this work focus to their subordinates. Work under the administrator is qualified for all work and maintain, without change. As a manager in the management all structures and systems are oriented. All the positions are set by the system, and work is also to go along with the system. In the management system, managers are being controlled, including time, work, and salary. In other way , the manager need to focus on bottom line and control the complete the attention of all the work off the assembly line. Leadership is just one important component of the directing function. A manager cannot just be a leader, he also needs formal authority to be effective. For any quality initiative to take hold, senior management must be involved and act as a role model. This involvement cannot be delegated.

作为一名管理者，其范围内的所有工作都在管理和行政管理之下。管理者们的报酬是为了完成工作，他们也是下属，通常在时间和金钱的限制下。因此，他们自然而然地将工作重心传递给下属。在管理员的指导下工作，可以胜任所有工作和维护，无需更改。作为管理层的管理者，所有的结构和系统都是面向的。所有的位置都是由系统设置的，工作也要遵循系统。在管理系统中，管理者受到控制，包括时间、工作和工资。换言之，管理者需要专注于底线，并控制装配线外所有工作的注意力。领导力只是指导职能的一个重要组成部分。管理者不仅仅是领导者，他还需要正式的权威才能有效。要使任何质量计划生效，高级管理层必须参与其中，并充当榜样。这种参与不能被委派。

1.2 Leader 领导者

Leadership which is academics have great difficulty in defining what a leader is, or pinpointing the reason behind an organisation’s success. A leader who impact the realization of a goal to achieve a group of people. A leader by its meaning is one who goes first and leads by example, so that others are motivated to follow him. This is a basic requirement. To be a leader, a person must have a deep-rooted commitment to the goal that he will strive to achieve it even if nobody follows him.

学术界的领导力很难定义领导者是什么，也很难确定组织成功背后的原因。影响实现一个目标以实现一群人的领导者。顾名思义，领导者是一个率先行动并以身作则的人，这样其他人就有动力追随他。这是一项基本要求。要成为领导者，一个人必须对目标有根深蒂固的承诺，即使没有人追随他，他也会努力实现目标。

As a leader, should have innovative ideas and the establishment of a management system without having to be free of innovation. And this will improve a leader’s ability.

作为领导者，应该有创新的想法，建立一个管理体系，而不必无创新。这将提高领导者的能力。

When a leader of the freedom of growth and development. Leader development focuses on the development of the leader, such as the personal attributes desired in a leader, desired ways of behaving, ways of thinking or feeling. The other set of behaviors is referred to as people-oriented style, where the leader provides a more supportive role in providing a positive work environment. In a group where all the members do not allow the system to be controlled, the development of all are free. And all the members are relying on trust to maintain. Besides , as a leader need take care of his own group and motivate the group. The leaders just need to focus on the horizon members only and teach the horizon members to lead their own groups. This will lead the team with team spirit.

当一个自由成长和发展的领导者。领导者发展关注领导者的发展，例如领导者所期望的个人属性、期望的行为方式、思维方式或感觉方式。另一组行为被称为以人为本的风格，即领导者在提供积极的工作环境方面发挥更大的支持作用。在一个所有成员都不允许系统被控制的群体中，所有人的发展都是自由的。所有成员都依靠信任来维持。此外，作为领导者，需要照顾自己的团队并激励团队。领导者只需要关注地平线成员，并教会地平线成员领导自己的团队。这将以团队精神领导团队。

1.3 Manager and Leader 管理者和领导者

Managers think incrementally, whilst leaders think radically. Managers do things right, while leaders do the right thing. This means that managers do things by the book and follow company policy, while leaders follow their own intuition, which may in turn be of more benefit to the company. A leader is more emotional than a manager . Men are governed by their emotions rather than their intelligence . This quotation illustrates why teams choose to follow leaders. Leaders stand out by being different. They question assumption and are suspicious of tradition. They seek out the truth and make decisions based on fact, not prejudice. They have a preference for innovation.

管理者的思维是渐进的，而领导者的思维是激进的。管理者做事正确，而领导者做事正确。这意味着管理者照本宣科，遵循公司政策，而领导者则遵循自己的直觉，这反过来可能对公司更有利。领导者比管理者更感性。男人受情绪支配，而不是受智力支配。这句话说明了团队选择追随领导者的原因。领导者与众不同。他们质疑假设，怀疑传统。他们寻求真相，并根据事实而非偏见做出决定。他们偏爱创新。

A leader is someone who people naturally follow through their own choice, and managers must comply. A manager may only be passed to give the company time and the power of loyalty to their own position, not because of his leadership results. A leader may not have organizational skills, but his vision of the people rally behind him.

导者是人们自然而然地遵循自己选择的人，管理者必须遵守。一个管理者可能只会给公司时间和忠诚于自己职位的权力，而不是因为他的领导业绩。一个领导者可能没有组织能力，但他对人民的愿景却支持他。

1.4 Conclusion 结论

Management and leadership are two different ways organizations. Managers use a formal, rational method, and the use of the leaders of the enthusiasm and aroused emotions. William Wallace is a good example of a wise leader, but must not be considered manager.

MBA Essay总结管理和领导是两种不同的组织方式。管理者使用正式、理性的方法，利用领导者的热情和激发情绪。威廉·华莱士（William Wallace）是一个聪明领袖的好榜样，但绝不能被视为经理。

2.0 Introduction 引言

Operating a successful business strategy is based. But there are, of course, different types of business strategy. Among one of the business strategy is cost leadership strategy. Companies choose cost leadership strategies unique features or customer can accept the relatively standardized product. In other words, with the lowest levels of differentiation and the lowest price competitive. Companies want to be a cost leadership strategy the following must be maintained at lower costs, create value for our customers ongoing efforts to target success.

经营成功的商业战略是基于。但是，当然有不同类型的商业策略。其中一项商业战略是成本领先战略。公司选择成本领先战略的独特功能或客户可以接受相对标准化的产品。换句话说，具有最低的差异化水平和最低的价格竞争力。公司想要成为成本领先的战略，必须以更低的成本保持以下目标，为我们的客户创造价值，不断努力实现成功。

2.1 Mass Market 大众市场

Mass marketing is product advertising maximum exposure to consumers. This is opposite to where the idea of niche markets and sell products is to promote a specific target market. The target market is identified through research as the most likely to buy a product to consumers part of. Mass marketing also operating the business with products caters for all or public which sell considerably cheap in the perception of consumers. Take a look in a example that Ramly burger and Macdonald burger , Ramly burger is cheaper than Macdonald burger because Ramly burger just a normal tiny business and Ramly burger just only can buy in Malaysia. Macdonald more expensive because it is an international networking business and their cost is higher , some more need register trademarks and a lot of law enforcements stuffs to protect their rights. Besides , Macdonald is one of the top global brands, branding is expensive need a lot of constant advertising.

大众营销是产品广告对消费者的最大曝光。这与利基市场和销售产品的想法是为了促进特定的目标市场相反。通过研究，目标市场被确定为最有可能向消费者购买产品的一部分。大众营销也以迎合所有人或公众的产品经营业务，这些产品在消费者心目中售价相当便宜。以Ramly汉堡和麦当劳汉堡为例，Ramly汉堡比麦当劳汉堡便宜，因为Ramly汉堡只是一个普通的小企业，Ramly汉堡包只能在马来西亚购买。麦当劳更贵，因为它是一个国际网络业务，成本更高，一些人需要注册商标和大量执法人员来保护自己的权利。此外，麦当劳是全球顶级品牌之一，品牌成本高昂，需要大量持续的广告宣传。

In other way , how does the Ramly burger to keep their price low? By reducing cost , Ramly burger no need to actually rent a land or building to sell , just need to place at a roadside stall to sell it. The supplier also will be cheaper and this make all the cost lower already. Ramly burger din’t provide a good enviroment for customers just at the roadside , so the cost will reduce too. Some more , Ramly burger no need to register trademarks and a lot of law enforcement stuffs so their cost will be lower. Besides , process for make the burger is easier and faster also , customers just need to wait about few minutes only. Ramly burger provided a good services such as faster ,cheaper and easier.

换句话说，Ramly汉堡如何保持低价？通过降低成本，Ramly汉堡无需实际租用土地或建筑进行销售，只需在路边摊上出售即可。供应商也将更便宜，这使得所有成本都更低。疯狂汉堡不能为路边的顾客提供良好的环境，因此成本也会降低。此外，Ramly汉堡无需注册商标和大量执法人员，因此成本将更低。此外，制作汉堡的过程也更简单快捷，顾客只需等待几分钟。Ramly汉堡提供了更快、更便宜、更方便的良好服务。

2.2 Niche Market 利基市场（小众市场）

Niche market focus on a small population, but specific and clear of all marketing segments. Niches do not exist, but create to determine the needs, desires and not being addressed or not by other companies, and develop and deliver goods or services to meet their requirements. Niche market operating with products cater for a particular segment of consumers which sell at considerably cheap but premium in the perception of consumers. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. For example , Old Town Coffee Shop and Starbucks Coffee Shop , even though Starbucks more expensive than Old Town but still have many peoples willing to pay the premium price for the Starbucks’s coffee. Starbucks more famous than Old Town , can be compare with the brand. Then, Starbucks provide internet access and better enviroment compare with Old Town. Old Town cheaper than Starbucks and a lot types of drinks and foods to order too. Starbucks coffee is more expensive because the cost is higher and Starbucks there have varieties of coffee such as latte , cappuccino , espresso , blended and many more.

利基市场集中在一小部分人口，但具体且明确的所有营销细分市场。利基并不存在，而是为了确定其他公司是否需要或不需要满足的需求、愿望，并开发和提供满足其需求的商品或服务。以产品运营的利基市场迎合了一个特定的消费者群体，在消费者的认知中，这一群体的销售价格相当便宜，但价格较高。作为一种策略，利基营销旨在成为小池塘中的大鱼，而不是大池塘中的小鱼。例如，老城咖啡店和星巴克咖啡店，尽管星巴克比老城贵，但仍有许多人愿意为星巴克咖啡支付溢价。星巴克比老城更有名，可以与品牌相提并论。然后，与老城区相比，星巴克提供了互联网接入和更好的环境。老城区比星巴克便宜，也可以点很多饮料和食物。星巴克咖啡更贵，因为成本更高，星巴克有各种咖啡，如拿铁、卡布奇诺、浓缩咖啡、混合咖啡等等。

Why peoples willing to pay premium price for the products? Now the people of this age, everyone says the standard of living, it is necessary to improve their standard of living, with a good eat well, so now the people of this age are willing to spend a lot of money in his own body, so let his comfort. Even the Starbucks products’s price is higher but still have a lot peoples willing to pay the premium price for the coffees to improve their standard of living. Besides, starbucks coffee has many types of tricks such as latte, cappuccino, espresso, blended and many more, is because of this it has attracted many customers willing to pay premium price for the coffees.

为什么人们愿意为产品支付溢价？现在这个年龄段的人，每个人都说生活水平，有必要提高他们的生活水平，吃得好，所以现在这个年龄的人都愿意在自己的身体上花很多钱，所以让他安慰一下。即使星巴克的产品价格更高，但仍有很多人愿意为咖啡支付溢价，以提高他们的生活水平。此外，星巴克咖啡有很多种花样，比如拿铁、卡布奇诺、浓缩咖啡、混合咖啡等等。正因为如此，星巴克吸引了许多愿意为咖啡支付高价的顾客。

2.4 Conclusion 结论

Whether expensive or cheap products, will have its own intrinsic value. Usually get a lot of people will put the lowest cost to the most appropriate price. Even then the high value products, it is still the same living standards in pursuit of will buy.

MBA Essay总结无论是昂贵还是廉价的产品，都有其内在价值。通常很多人会把最低的成本放到最合适的价格。即使是高价值的产品，它仍然是追求同样的生活标准才会购买的。

Cost leadership strategy may have a low customer loyalty short comings, such as price-sensitive customers will switch a low-cost alternative product available. One as the cost leader’s reputation may also lead to lower quality status, which may cause a company is difficult to rename itself or product in the future if it chooses to transfer to a different strategy.

成本领先战略可能有客户忠诚度低的缺点，例如价格敏感的客户会选择低成本的替代产品。作为成本领先者的声誉也可能导致质量低下，这可能会导致一家公司如果选择转移到另一种战略，在未来很难重新命名自己或产品。本站提供各国MBA Essay写作指导服务，如有需要可咨询本平台。