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Business in Context
商业背景
Assignment 2
作业2
• To what extent is the UK business environment affected by the economic power shift from the Triad region to the BRIC countries?
在多大程度上是英国的商业环境受到经济实力的转变对金砖四国的三位一体的区域?
• Discuss and analyse using wide range of sources and UK company examples.
讨论和分析使用广泛的来源和英国公司的例子。
5 min activity
5分钟活动
• Discuss in pairs the meaning of the questions
成对的讨论问题的意义
• Deconstruct the question
解构问题
• What are the sub-questions?
次问题是什么？
• What do you need to find out?
你需要找出什么？
5 min activity – deconstruct the question
5分钟活动 - 解构问题
• First you need to find out about ‘economic power shift from the Triad region to the BRIC countries?
首先，你需要了解三合会地区“经济强国转变，从金砖四国？
– What is the Triad region?
三合会区域？
– What are the BRIC countries?
什么是“金砖四国”吗？
– What is the power shift?
强国的转变是什么？
Where to find sources on BRICs?
从哪里找到金砖四国来源？
http://www.ukassignment.org/ygkczy/
• Goldman Sachs
• PWC
• The Economist
• Other
Power shift
动力换档
In 2005 the combined output of emerging economies reached an important milestone:
在2005年新兴经济体的联合输出达到了一个重要的里程碑：
• it accounted for more than half of total world GDP. This means that the rich countries no longer dominate the global economy.
占世界GDP总量的一半以上。这意味着富国不再主宰全球经济。
• Brazil, Russia, India and China are the four biggest emerging economies (BRICs)
巴西，俄罗斯，印度和中国四个最大的新兴经济体（金砖四国）
• These four economies account for two-fifths of the total GDP of all emerging economies.
这四个经济体占所有新兴经济体的国内生产总值的五分之二。
Emerging economies
新兴经济
Deconstruct the questions
解构问题
‘To what extent is the UK business environment affected’
'到什么程度是英国商业环境的影响“
– What is happening currently in the UK business environment?
目前在英国的业务环境发生了什么事？
– You may want to use PEST to prepare for discussion (do not write PEST in text, only use it for your analysis and discussion)
– 您可以使用PEST准备讨论（不写PEST文字，只会用它来分析和讨论）
– Evaluate the extent? How significant is the impact评估的程度？重要的是如何的影响
– Which aspects of the UK business environment are affected significantly within Political, Economic, Social, Technological areas?
显着政治，经济，社会，科技领域内的影响 - 英国商业环境的哪些方面？
– (see automotive sector affected by emerging markets)
（见受新兴市场的汽车行业）