英国某大学课程作业：关于国际商务基础研讨会内容

Fundamentals of International Business
国际商务基础

Seminar
研讨会
(Week 1)

What is IB Studies ?
IB研究的是什么？

IB studies is a mature discipline.
IB的研究是一门成熟的学科。

How to develop it.
如何发展它。
http://www.ukassignment.org/ygkczy/
• Avoid stereo-typing
• Avoid over-generalisation
• Assess the sources
• Youneed to “analyse”
• Show the evidence

How much do you know about the local context?
关于上下文你了解多少？



 
Which measure can be used?
通常使用哪种测量？

 
Internationalization:
国际化

Pros & Cons?

 
Also assess your view.
评估你的看法。

Key points
关键点

• Identify the context.
• What is the unit/level of analysis?
• Make your focus clear (what do you want to analyse).
• Don’t be afraid of different views.
• But you need to argue in a logical manner,
• and show evidence.