指导澳洲assignment留学生：iPod identity需求

Extended Summary
iPod identity

“iPod saved Apple” This is the number of people on the evaluation of the iPod.
In recent years iPod  has became the most popular music digital player. One of reasons is iPod is high quality product and belong to APPLE which is an successful company, but it still far from enough, another reason is unusual design of iPod.
No doubt about iPod is noted for uniquely product design. Many people is fascinated by simple shape, wonderful color and advert.

As well know, apple has become the first-class company in the world at year 2001. iPod was produced by apple company and it was fated to catch worldwide attention. The first iPod with hard disk for storage, small size and power was come out at October 23, 2001. It totally different from others digital music players and broke silence of mp3 players market at that time, iPod has a large-capacity hard disk and enough for 1,000 songs. However, works only on Mac and has to input music by iTunes is iPod weakness. Until December 31, 2001 it was sold 125,000 in only 2 months. iPod has ever been updating, on July 17,2002 it can also work on pc and a new touch-sensitive Scroll Wheel take an actual moving wheel place. The sales of iPod are growing constantly. Apple has sold more than one million iPods until June 23, 2003. In a short time, iPod mini in five colors has come out. After that, Apple began to research in product design of iPod. For example, make iPod smaller than before, try to use different materials and different colors.

Apple is a smart company, when they produced iPod, they did not design a new logo for it but still use the original logo. To do so, Apple needn’t waste time and money to build new brand. However, Sony in the aspect was not good enough. The logo of Sony walkman is different from Sony original logo. It was more difficult for customers to identify two logos. In other words, customers trust Sony but they do not know what relationship between Sony and Sony walkman, probably they do not trust Sony walkman. Most times, customers do not think about it and they just buy product what they trust. On the other hand, Product design is an important part of brand identity. iPod really know http://www.ukassignment.org  how to use director way to attract people attention. iPod not only a mp3 player but also is an absolutely wonderful work of art. This is one of reasons of iPod success. From the first iPod to the latest one, from 2001 to 2008, Apple try to communicate idea of product design to their customers and continue to innovate and create iPod, there is only one element never has been changed is logo on the back of iPod. From function point of view, iPod is not the best mp3 in the world, but an excellent product design attracts number of customers. Even Bill Gates was attracted by iPod as well.

As important as product design, advert is another aspect of identity. It exerts a subtle influence on people.#p#分页标题#e#

Without any doubt, iPod won the heart of most people who use mp3 player in the world.

I did a questionnaire and the topic is what is your favorite mp3? we can see ctlearly from the bar chart that iPod is winner