UNIVERSITY OF GLAMORGAN市场管理作业-指导项目管理本科课程论文

论文题目：题目自定
论文语种：英文
您的研究方向：市场管理
是否有数据处理要求：否
您的国家：英国
您的学校背景：UNIVERSITY OF GLAMORGAN.
一般重点
要求字数：3000
论文用途：本科课程论文 BA Assignment
是否需要盲审（博士或硕士生有这个需要）：
补充要求和说明：一定要有QUESTIONNAIRE
ASSESSMENT THREE  (50% weighting)

Throughout this module you will have been made aware, with the help of writers on organisational learning, that creativity and innovation are vital ingredients for the success of a learning organisation. You will also appreciate that, for many reasons, such initiatives are often stifled in organisations instead of being actively encouraged.

Your task is to first of all conduct a review of the literature available on the subject. (You will be given several journal articles and references during your classes to assist in this matter.) You will then need to select an organisation that you can visit in order to undertake a research exercise. The aim of this research is to identify to what extent creative and innovative practices are present and, in particular, to what extent they are stimulated, encouraged and rewarded.

In order to get a true and meaningful picture it will be necessary to interview or question the following personnel:

• The owner / manager – to identify to what extent they encourage creativity and innovation

• Several employees – to establish their views on whether there are any blocks to creativity http://www.ukassignment.org/   and innovation

• A representative from the HR department – to identify what support mechanisms and policies exist to encourage creativity and innovation.

 
 
Criteria for Assessment
You will need to:
• Submit a well-structured, professionally presented report using an appropriate format and language, free from typographical and grammatical error. (3000 words in length, + / - 10%)

• Provide a sound, comprehensive and well-referenced literature review section within your report (using Harvard style at all times)

• Provide evidence of research into the three areas of company research (as outlined earlier)

• Compare your findings with the theoretical perspectives that you described in your literature review. Suggest where you believe any blocks to such creativity might be. Wherever possible, use real-life examples to illustrate your viewpoints.

• Draw conclusions indicating where areas of good practice or blockages exist 

• Make recommendations which are clearly linked to your literature review

• Demonstrate a clear understanding of creative and innovative approaches within the workplace#p#分页标题#e#

• Include investigative research materials (questionnaire) as an appendices

Assessment Deadline 4 pm on March 31st 2009