marketing logistics Essay指导需求-BA Coursework 本科课程作业

marketing logistics Essay指导需求

论文题目：Using the concepts, tools and techniques studied on this module you are to explore the nexus between the marketing activity of an organisation and the impact that such activity has upon its logistics function.
论文语言：English
指导价格：500
论文专业：marketing logistics
字数：3000以内
学校国家：England
是否有数据处理要求：是
您的学校：brunel university 排名大概47
论文用于：BA Coursework 本科课程作业
截止日期：2010，11，15
补充要求和说明：

Assignment – Marketing Channels & Logistics (MG2138)

Assessment: 100% individual coursework

Using the concepts, tools and techniques studied on this module you are to explore the nexus between the marketing activity of an organisation and the impact that such activity has upon its logistics function.

The report should be no more than 3000 words in length and should normally contain the following elements:

 Executive Summary

 Introduction, which should include a discussion of the internal and external context of the problem.

 Statement and analysis of the issue.

 Proposal(s) for workable recommendations (s) and realistic implementation plan.

 Recommendation(s) and implementations plan

 Appendices, to include any appropriate calculations, background data etc.

The report should address the following learning outcomes within the context of the selected organisation:

1. Explain the marketing channels and logistics frameworks, models and theories and describe the latest trends within that field.
2.  Explain the structure, dynamics and key processes of marketing channels and logistics and   critically evaluate that evolving environment.
3. Identify and analyse the characteristics of the key marketing channel and logistics functions and evaluate relevant strengths and weaknesses; and solve related problems. http://www.ukassignment.org
4.  Analyse the essential role of marketing channels and logistics towards customer service, relationship management and value creation.
5.  Demonstrate written communication skills in the form of a report.

The report will be assessed on the basis of:

 depth and relevance of research
 synthesis and evaluation of data
 application and understanding of appropriate concepts
 critical appraisal and analysis of Operations issue
 a clear, professional  and well-presented report