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可口可乐的营销与推广-英国留学生作业代写

时间:2017-03-01 16:46来源:www.ukassignment.org 作者:cinq 点击:
可口可乐公司是全球领先的软饮料生产商。可口可乐公司可能采用不同的营销和促销方式,根据不同的人口统计以改善其总体性能,。该公司可能使用不同的人口统计,包括青少年,家长和机构。该公司已成功地成为领先的软饮料生产商的基础上其优质的业务战略以及熟练的员工。它的营销和销售活动进一步促进了公司的成功。
可口可乐公司是全球领先的软饮料生产商。该公司已存在了相当长的一段时间,这使它能够发展到目前的竞争地位。该公司已成功地成为领先的软饮料生产商的基础上其优质的业务战略以及熟练的员工。它的营销和销售活动进一步促进了公司的成功。公司的管理确保公司内的所有活动按时完成,并有可能达到最好的质量。这大大提高了公司的业绩。该公司可以使用不同的营销和推广方法,以提高其一般性能。
 
 
Abstract: 摘要
 
The Coca Cola Company is a leading soft drink producer across the globe. There are different marketing and promotional approaches that the Coca Cola Company may use in order to improve its general performance based on the different demographics. The company may use different demographics including teenagers, parents, and institutions. The company has managed to become the leading soft drink producer based on its quality business strategies as well as skilled employees. Its marketing and sales activities have further contributed to the company’s success.
 
The Coca Cola Company is a leading soft drink producer across the globe. The company has been in existence for quite some time, which has enabled it to grow to its current competitive position. The company has managed to become the leading soft drink producer based on its quality business strategies as well as skilled employees. Its marketing and sales activities have further contributed to the company’s success. The management of the company ensures that all activities within the company have been completed on time and with the best quality possible. This has greatly improved the performance of the company. There are different marketing and promotional approaches that the company may use in order to improve its general performance.
 
Part 1: Demographic research: 人口研究:
 
There are three different target demographics that the Coca Cola Company may use in conducting its marketing activities. These demographics may aid in focusing on the different target market and ensuring that they maximize on their marketing and sales activities on these demographics (Jobber, 2012). Using these demographics, the company may be able to come up with different marketing strategies that best suites these demographics, which may aid in improving the general success of the company. The company may use the following demographics: Teenagers, Parents, and Institutions.
 
Teenagers:
 
There are different ways that the Coca Cola Company may use in marketing its products to teenager. One of the best ways for the company to market its products to teenagers is through promoting sports activities and providing the products in different events. Teenagers like attending parties and sporting activities. In such events, the company may be able to find the largest number of teenagers at one point (Jobber, 2012). The company may opt to sponsor the events, where majority of the drinks offered in these events shall be from the Coca Cola Company. Further, the company should then provide promotional fliers, which the teenagers may read as they enjoy the events and the drinks. Using events may encourage the organization to build closer relationships with teenagers. The better the relationship and the image the organization build to teenager the more the sales the organization may be able to attain.
 
There are also different promotional techniques that the organization may use in promoting its products within this demographic. As mentioned above, the organization may use different events to promote their products. For example, the company may sponsor events, such as sporting event, where they provide both financial and non-financial support to the events. Another promotional method is through branding (Porter, 2008). The company may brand different products that teenager like. For example, the company may brand different caps or jackets. The promotion may play a role in making the company’s product known within the demographic segment. Further, the company may use road shows to promote its products. For example, a road sow may include a truck that bears different burners reflecting on the company’s activities, which moves from street to street informing residents about the company’s products. This may improve the popularity of the products, which translates into better sales.
 
Parents:
 
Parents are key consumers of the Coca Cola Company’s products. Parents support the company both financially and non-financially, which encourages growth for the products. There are different ways that the company may market its products among parents (Zaloznykh, 2008). For example, the company may provide different forms of souvenirs or gadgets, such as key holders, that they may use in their day-to-day activities. Such promotional and marketing strategy may aid in improving the knowledge of parents regarding the company’s products. This will in turn translate to increased company’s sales and progress into greater markets through increased productivity.
 
Further, there are different promotional activities that the company may use in improving its popularity among parents. As mentioned above, the company may use souvenirs and smaller assets such as key holders in promoting its products (Zaloznykh, 2008). Further, these smaller assets may be distributed to different organization, where employees may be given as souvenirs to improve the popularity of the company’s products. In addition, the company may use packaging to promote its products to parents. The company may package its products is a manner that is appealing to parents, which may encourage them to improve their consumption. The company may also promote its products through sponsoring different organizational functions and seminars, which are mostly attended by parents. This may aid in improving the general popularity of the company’s products.
 
Institutions:
 
The company may use institutions as one of its demographic marketing segment. Institutions such as organizations and schools may provide different forms of consumers that are larger in dimension. Within institutions, the company may market its products through promoting different activities within the institution. For example, the company may assist in providing different forms of gifts to winners of different institution based sporting activities. Such activities bring individuals together through bonding. As people interact, they may be served with drinks from the company, which is a marketing strategy for the purpose of improving publicity and productivity.
 
There are different ways in which the company may promote its products within the industry. For example, as mentioned above, the company may promote different forms of organizational functions, where they provide different non-financial assistance to improve the events. Further, the company may use advertisements as its promotional method (Aaker, 2013). In advertisements, the company may use burners and posters within the institutions to promote their products. In addition, the company may also use the internet to promote its products, where individuals using computers and other electronic gadgets that can access the internet receive promotion information on different internet pages. This may play a major role in improving the company’s popularity, which may intron improve its productivity and its ability to sell more products with different institutions.
 
Part 2: Sales Promotion Rationale: 销售促进理论
 
There are different ways in which my promotional approaches different from one demographic to the other. Different demographics tend to have different tastes and preferences. Based on these tastes and preferences, it is important for any organization to package their promotional and marketing approaches in a manner that meets these tastes and preferences (Cravens, 2008). This may encourage attraction of more consumers within the different demographics, which improves the company’s general performance.
 
The promotional approaches may be made different through researching on the different segments. Based on the segments, different researches should be conducted, which shall ensure that the company captures all the needs and wants of these demographics. Based on the outcomes of the segments, the company shall create the promotional and marketing activities based on the results from the research. Following these steps shall ensure that the company captures all the interests of the segments, which shall help in attracting them as consumers.
 
In order to capture the attention and interest of consumers, it is important to perform research on these demographics. Understanding the demographics shall encourage the company to formulate different promotional and marketing strategies that may improve the general productivity of the promotional and marketing activities (Cravens, 2008). The Coca Cola Company has managed to grow and attract more consumers through the use of well formulated marketing and promotional strategies, which have greatly contributed to attracting more consumers into consuming the company’s products. Consumers have to be given reason as to why they should consume different products. Without quality research, providing these reasons may be difficult, which may affect consumption.


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