指导留学生国际市场研究作业-Marketing Research Coursework

留学作业网提供留学生国际市场研究作业BM2215 Marketing Research – Referred Coursework Assignment

Using the Internet for Marketing Research – PowerPoint Presentation

Please prepare a PowerPoint presentation to discuss the ways in which marketing research may be carried out on the Internet.
Your presentation should be between 20 & 30 slides in length and should address the following learning objectives.
• Understanding the online world as it applies to marketing research
• Learning about how the Internet can be used to gather secondary data
• Appreciation of Internet search strategies
• Advantages and disadvantages of online focus groups
• Advantages and disadvantages of survey research on the Internet
• Understanding the popularity of online panels
In addition to the slide show you are asked to provide a script (In Microsoft Word) to accompany the slides ... discussing/expanding on the content of each slide.
75 per cent of the marks will be awarded for the quality of the presentation slides – including subject coverage, slide impact, linking, clarity, coherence, consistent style and topic development.
25 per cent of the total mark will be awarded for the quality of the commentary and how well it links with the slides.
You will need to provide electronic copies of the presentation and commentary as well as hard copies of both presentation and the commentary (Slides may be shown as 3 to a page)

留学作业网提供留学生国际市场研究作业Good Luck
Mike Hussey
July 2010