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论文题目：Marketing 小论文 4个题目 每个250字
论文语种：英文
您的研究方向：市场Marketing
是否有数据处理要求：否
您的国家：美国
您的学校背景：美国 200
要求字数：1000 （共4个小题目 每个250
论文用途：本科考试题目
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：essay 形式
1（1）Lawn mowers market ：geographic segment variables can be http://www.ukassignment.org/mgzydx/ used to segment the consumer market.
the geographic variable is easy to be identified and should be considered as important factors for the market segments. However, consumer demand in the same location may be very different. Simply to distinguish a market by geographical features is not necessarily a true reflection of the similarities and differences of consumer demand.
(2) Frozen dinner market can be segmented according to the human variable segments.
the human variables include gender、age 、profession、income、education、family status、family life cycle 、religion、people. In addition to these aspects, it often used of the population variables for market segmentation are family size, nationality, race, religion and so on. In fact, most companies usually use two or more human statistical variables to segment the market.
(3) Soft drinks market can be segmented according to market segments of psychological variables
According to buyer's social class, lifestyle, personality and other psychological factors, the psychological breakdown of market segments is called. psychological variables include social class、related groups、lifestyle and personality traits. Consumers' desires, needs, purchase motivation, purchase behavior are directly affected by the impact of psychological variables.
(4) Dry breakfast market can be segmented according to the behavior of the variable segment.
So called behavioral variables are some of the factors that are closely related consumer buying behavior and habits. It include interest demands, to buy time, user status, frequency of use and consumer brand loyalty, etc. So called the behavioral segmentation is that Buyers of the product are divided into different groups, according to the level of understanding, attitudes, usage and reactions to products.
2a the customer service factors of Retailing have consulting Services、credit Services、shopping guide service、delivery service、handling customer comments、training Services、installation and maintenance services、refunds or exchanges、packaging service、lounge、shopping cart、TM、hosting a child and so on.
b the customer service factors of Manufacturing have capital lease、maintenance of rental、rental and additional services、installation and maintenance services、delivery service、training services、consulting Services、Technical services which include training programs for customers to help customers improve inventory management, order processing and other efforts.
c the customer service factors of Hospitals have clinic services、consulting Services、inpatient services、customer comments、residential Services.
d the customer service factors of Construction have recruitment services、delivery service、design Services、training in consumer spending、installation and maintenance services、property Services.
Generally speaking, new customers rely mainly on marketing management、product performance and pricing factors to improve. But it should not be overlooked that customer service in some areas, especially in high-tech fields, also is one of the main factors to create demand. The main factors include a variety of regulations developed by pre-trade enterprises、 policies and the perfect customer service system established for the customer needs, etc. These factors provide good customer service to establish a good atmosphere.
3 steps:
(1) the integration of cognitive which is the first level of the integrated marketing communication, where only require marketers know or understand the marketing communications needs.
(2) the integration of image is the second level which involves the need to ensure consistency of information and media decision-making. The first refers to the consistency between information and media advertising‘s visual elements to achieve consistency. On the other hand it refers to the different media ads making consistency.
(3) integration of functions. To make out different marketing communication programming as a service function in the direct marketing objectives.
(4) the coordination of the integration. The fourth level is that the personal selling are directly integrated with elements of other marketing communication functions. This means that all means are used to ensure the marketing interpersonal communication and interpersonal forms of non-human spread in the highly consistent marketing.
(5) based on the integration of consumer. Marketing strategy must target on the basis of understanding consumer needs and desires of consumers. In other words, the integration of marketing strategy makes the strategic positioning of information directly to the target consumer's mind.
(6) the integration of risk-sharing. This is marketers recognize that consumers are not the only group institutions should spread. Other operators should also be included in the overall integrated marketing communication tactics.
(7) the integration of relationship management. This level is considered to be the highest stage of integrated marketing communication. the integration of the relationship management is to make effective communication to different units, the company must develop effective strategies.
an IMC program for the University of Massachusetts Boston during 2012-2014 can be developed according to the above steps
4 The so-called development stage means that new products is just entering the market where is no or only a few competitors. When it is the competition period , many competitors have introduced similar products, this phase of the advertising function must focus on function or purpose. Consumers have understood properties of the product. Therefore, advertising appeals should be changed to emphasize self-brand characteristics. After fierce competition, there are only a few strong brand presence in the market ,which is enter into the hold phase. At this point advertising strategy should be to consolidate the brand's position in the minds of consumers. After the maintaining phase, vendors will be improved for the product to develop new features or use of the product. Product enter into the market with a new look. At this point it is the second phase of the development period. Again and again, the market is spiral development.
(1) The purpose of advertising in the development stage is to make consumers http://www.ukassignment.org/mgzydx/ know about new products or services, let people see there is a demand they had previously, Tell consumers that there is a product now fully able to meet the needs has long existed but has not met.
(2) The purpose of advertising is: Why did you choose to tell consumers to a particular brand in the competitive stage.
(3) Important purpose of advertising products is to continue to Show the product to the consumers, to remind consumers to have such a product in the maintain phase.
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