presentation report格式 case study Summary范文 PEST分析法 literature review Research Proposal Reference格式


论文价格: 免费 时间:2020-03-15 21:56:38 来源:www.ukassignment.org 作者:留学作业网
然而“光说不练假把式”,单看概念,很多人还是无法理解如何将PEST模型运用到实际的商业模型中。今天,小编带来了“华尔街魔咒”官网 )发布的PEST模型案例分析,让我们跟随实际的案例,一起来看看PEST模型的应用方法吧!
在这个案例中,小米公司被选为分析对象。首先,案例对小米公司的整体概况以及案例分析所要达到的目标进行阐述:小米公司是世界五百强的上市公司,公司位于在中国北京,在2013年以其Mi 2崭露头角。本次分析将研究小米公司该如何分配资源以达到利益最大化。
Xiaomi – the world’s fourth largest tech company is a Chinese electronics manufacturer headquartered in Beijing. The company rose to fame in 2013 with the success of its Mi 2 phones. The analysis would help in understanding what should Xiaomi focus its efforts on to reap the maximum benefits.


· Xiaomi is a Chinese brand in all aspects; design to packaging everything is done in China. Thereby Xiaomi gets exposed to import tariffs in all the countries they wish to sell their products.
· The current trade war between China and the United States would deepen the wounds. Moreover, to add insult to injury, the current President of the United States Donald Trump has tightened trade policies.
· The tightened trade policies would make it difficult for Xiaomi to enter the US market anytime soon. Even if it manages to enter the market they would have to make hefty tariff payments.
· Xiaomi has good support from the Chinese political system which allows it to thrive in its home country. However, when it magnifies the pressure when it wishes to spread its wings to expand to a new country like the US.
· Due to the boom in the credit and loans across the globe and the rise in disposable income. customers tend to spend more money than what used to be previously. As a result, the demand for cutting edge technology smartphones have skyrocketed. Brands like Xiaomi are most sought after due to the high-end specifications offered at an economical rate.
· Xiaomi offers quality at a price that is easy on the pockets of budget-conscious customers. Unlike Apple and Samsung which offer innovative specifications at a premium price, Xiaomi offers the same as a pocket-friendly price. This gives Xiaomi an upper hand among other manufacturers due to the brand value entrusted over the years.


· The market has changed over the years, every individual today desires to own a smartphone due owing to its ease of use and the power to make life easy. More and more customers are switching to smartphones and other electronic gadgets which is good news for Xiaomi.
· Customers in western nations have a notion that any product labeled ‘Made in China’ is substandard and wouldn’t perform as expected. Xiaomi is a Chinese brand also gets judged due to this. Although Xiaomi doesn’t compromise on the quality of the product, this notion among the customers makes it a daunting task for Xiaomi to make it big in the US market.


· Xiaomi offers gadgets with the latest technology in each segment at a pocket-friendly pricing scheme; this makes it the most sought after electronics brand. The ability to deliver high-quality products at an economical rate distinguishes Xiaomi from the rest.
· Technologically Xiaomi is a beast with an array of products at their disposal. From smartphones to smart TVs and now phones capable of operating the fifth generation of mobile communication, you name it! Xiaomi has it all. It stands ahead of the crowd in implementing the latest hardware and software upgrades.
· The sports and activity segment currently makes it big in the market. Xiaomi has a wide range of smartwatches that have captured a good share of the market. It is evident that Xiaomi has ventured in all possible facets of electronics and gadgets with their cutting edge technology. 


Xiaomi has been a brand that offers the best software and hardware for any gadget in the market at a price which does not pinch the pocket. This quality distinguishes Xiaomi from the rest in the competition. It has created an image that not many companies in its line of business have been able to establish. The PEST Analysis example has identified that Xiaomi needs to buckle up and make efforts to expand its business in the American market which seem to be a big opportunity for future growth. Being one of the best in the industry to quickly implement the latest software and hardware makes Xiaomi a brand that customers look forward to.
Xiaomi is in demand and has a firm ground in today’s market conditions. At the current pace, if Xiaomi stays ahead in the race, the giant is all set to be a behemoth. 



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