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传统媒体与新媒体的竞争

时间:2016-03-12 17:16来源:www.ukassignment.org 作者:anne 点击:
Argument争论
 
新媒体,包括网络媒体、社交媒体和智能手机,目前在大众传播行业中扮演着主要的角色。传统媒体与新媒体的激烈竞争导致了事实,即这两家媒体在很大程度上集中于信息发布的速度。因此,它会导致出现虚假或不真实的新闻。
与过去的时间相比,这是一个自我,人们被动地准备接受任何信息,一般人现在可以主动地发送信息。观众,谁是在通信行业的主要受益者,也是一个关键的参与者产生虚假新闻的问题。在面对,这是可以理解的,观众没有特定的工具,技术,或标准来审查,审查或证明的信息的真实性。这种情况成为虚假新闻存在和人口的另一原因。
总体而言,大众传播的蓬勃发展,尤其是新媒体应铺平道路的假、不真实新闻的发生,当以两方面考虑。第一个是传统媒体与新媒体的激烈竞争。第二个是由受要约人的受众角色的变化。Along with the drastic development of Internet, traditional media got a big hit in this information ego, making its decrement in circulation and sponsors of advertisement. New media, including Internet media, Social media and Smartphone, currently plays a primary role in leading the mass communication industry. The keen competition between traditional media and new media results the fact that those two media largely concentrate on the speed of launching information. Hence, it would lead to the appearance of fake or inauthentic news. 
In comparison with the past time, which is an ego that people was passively ready to accept whatever information, common people now can be initiative in sending information out. Audiences, who are the main offerees in the communication industry, also serve as a key participator in resulting the issue of fake news. In face, it is understandable that audiences do not have the specific tool, technique, or criteria to review, examine or attest the authenticity of the information. This condition becomes the other reason of fake news’ existence and population. 
Overall, the prosperous development of mass communication, especially the new media should pave way to the occurrence of fake or inauthentic news, when taking the two reasons into considerations. The first one is the drastic competition between traditional media and new media. And the second one is the changing role of audience from offeree to offeror. 
Analysis分析
 
一方面,对于传统媒体来说,直接指的是报纸,在过去,他们作为一个提供受众的平台,某些真实,真实,深新闻。或者,在目前的时间,他们不能简单地向观众提供这些类型的新闻,但也有新鲜感和醒目的消息。记者在报纸行业发现新鲜有趣的新闻,每一天都是非常困难的。因此,假新闻出现的时代要求。以中国报纸的环境为例来解释,越来越多的中国新闻记者试图创造那些有趣的和有吸引力的新闻,以获得来自观众的关注(中国实时2014)。然而,这是不合理的,每天他们可以得到的类型的新闻和编辑他们的公众。在中国报业,假冒新闻的数量在逐年增加,这是一个新的媒体,如互联网和智能手机的巨大威胁的结果。On one hand, for traditional media, referring directly to newspaper, in the past they served as a platform of providing audiences certain authentic, true and deep news. Alternatively, at the present time, they cannot simply offer audiences with these types of news, but also news of freshness and catching eyes. It is really tough for journalists in the newspaper industry to find out the fresh and interesting news every single day. Hence, fake news emerged as the times required. Taking Chinese newspaper environment as an instance to explain, increasing amounts of Chinese journalists tried to create those amusing and appealing news to get concerns from the audiences (China Real Time 2014). However, it is not reasonable that everyday they can obtain that type of news and edit them to the public. In the Chinese newspaper industry, the quantity of fake news is increasing annually, which is a result from the big threat from new media, such as Internet and Smartphone. 
In addition, for new media, they currently also get an intense internal competition between Internet media and Social media, such as smartphone.  In the process of racing, they all take convenience as their main advantage, leading to the fact that they all lack of considering about the depth and authenticity of news. The more concerns they put on convenience, the less deep and true news they can offer to audiences. Furthermore, under the great growth of high-tech, smartphone is becoming to lead the high-tech industry and affecting people’s daily life very much. People can get a piece of news immediately, which might be just happened a second ago. But the disadvantage of Social media did come from its extremely fast speed. Since they launch the news as soon as they can, they did get little time to review the news, including its source, authenticity and depth. So therefore, they cannot ensure the realness of the information they offered online, so that fake news or inauthentic news appeared. 
On the other hand, for the audiences, in the previous times, they were passively ready to accept different types and sources of news, which were provided by traditional media. Compared with the past, presently audiences are playing the roles of being offerors or agents in delivering, spreading and providing news or information. However, audiences cannot filter the news from board to narrow, or examine from rough to intense. Their participation in the communication industry actually facilitates the worse cycle of spreading fake or inauthentic news. Taking a famous case in South Korea to demonstrate the consequence of audience being an offeror, Korean famous actress Choi Jin Sil suicide after she got a malicious slander online for quite a long time (Veale. 2008). This tragedy was a product of irresponsibility in spreading inauthentic news or information online or on social media. Since the population of Internet and social media cannot be underestimated, audiences should take the duty of correctly spread news out. From this example, audience, currently also serving as an agent in communication industry, is another participator of aggravating the occurrence of fake or inauthentic news. 
 
References: 文献
 
China Real Time. (2014). China’s Big Problem With “Fake News”
Veale, J. (2008). Time, South Koreans are shaken by a Celebrity Suicide. 
 


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