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This assignment invites you to carry out your own piece of applied media analysis and make use of a selected method(s) as appropriate. Through conducting a small-scale piece of analysis we hope that you will deepen your understanding of certain methods and considerations of methodology and that you will be encouraged to engage in further forms of media analysis in subsequent media modules. This assignment, then, expects you to engage with, apply, and reflect on, concerns of method and methodology and to demonstrate this in a written media report.
Selecting a research topic:
To select a research topic you should:
1) Think about the areas of media study that interest you. Previous students have researched in a range of relevant areas:
Study of news and current affairs
Study of popular culture
Study of new media
Study of media audiences
2) Talk through your ideas with your seminar tutor before embarking on any empirical work.
In preparing for your written submission The Essay is provided by UK Assignment http://www.ukassignment.org
The following guidance and questions are offered to help you in this task.
1) Have you attended all lectures and seminars to ensure that you are prepared for this assignment?
2) Have you thought about a method or methods that you would like to deploy (e.g. content analysis, discourse analysis, visual analysis, audience observation) in relation to a particular area of media communication? (Here the media world is your oyster – there are no restrictions other than practical ones!).
3) Have you read relevant studies and/or discussions of your selected method(s)?
4) Have you thought about the strengths and limitations of your method(s)?
5) With respect to practical considerations of time, space, opportunity etc. have you devised a realistic schedule of sequenced activity with respect to, for example, sample size, numbers of interviews, time available for observations, time for writing-up etc.?
6) Will you pilot your method(s) first?
7) How will you deploy your method(s) reflectively and reflexively?
8) Will your method(s) generate data/insights of use?
9) How will you organise and present your findings?
10) How will you interpret your findings?
11) Where in your study will you reflect on your performance, method(s) and findings?
12) Have you planned and prepared for the writing of your research report?
Structure of written presentation
The presentation of your media communication report should follow the general guide. Sub-heading should be used where useful and work should not go over the stated word length (2,500 words). #p#分页标题#e#
• Title page with module assignment, author details, date.
• An introduction which briefly indicates why you selected your area of inquiry and method(s).
• A brief contextualisation of your study in relation to wider theoretical debates and/or concerns of method and methodology.
• A brief description of your study, its aims, methodology and methods.
• An appropriate presentation of results/findings (whether thematic description/tables/ graphs/selected transcript etc).
• An analysis and interpretation of your findings.The Essay is provided by UK Assignment http://www.ukassignment.org
• Reflection on your own performance and use of methods.
• A conclusion in which you summarise your study and reflect honestly on its strengths and weaknesses and how, with respect to method, it could be improved on in the future.
• A list of references explicitly referenced in your report.
• Detailed and or copious research results placed in appendices where necessary
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